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Open AccessArticle

Personal Involvement Moderates Message Framing Effects on Food Safety Education among Medical University Students in Chongqing, China

1
School of Medical and Information, Chongqing Medical University, Chongqing 400016, China
2
School of Public Health and Management, Chongqing Medical University, Chongqing 400016, China
3
Behavioral & Environmental Health, School of Public Health, Jackson State University, Jackson, MS 39213, USA
4
Human Nutrition department, Qatar University, Doha 999043, Qatar
*
Authors to whom correspondence should be addressed.
These authors contributed equally to this work.
Int. J. Environ. Res. Public Health 2018, 15(9), 2059; https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph15092059
Received: 21 August 2018 / Revised: 10 September 2018 / Accepted: 18 September 2018 / Published: 19 September 2018
Objective: This study explored whether the efficacy of food safety education interventions can be increased by message framing among medical university students, and demonstrated the role of personal involvement within the message recipient in moderating framed effects. Methods: A cross-sectional study of food safety message framing was conducted among medical university students (randomly selected 1353 participants). An online self-administered questionnaire was used to collect information. Wilcoxon rank-sum test and Ordered multivariate logistic regression were utilised in the data analyses. Results: The present study showed significant differences in acceptance between the gain- and loss-framed groups (p < 0.001). Participants with higher personal involvement had higher acceptance than those with low personal involvement in gain- and loss-framed message models (p < 0.001). The acceptance of participants who were concerned about their health condition was higher than those who were neutral regarding their health condition (p < 0.001) and participants who suffered a food safety incident had higher acceptance than those who did not (p < 0.05). Conclusions: This study portrayed the selection preference of message framing on food safety education among medical university students in southwest China. Participants exposed to loss-framed messages had higher message acceptance than those exposed to gain-framed messages. Personal involvement may affect the food safety message framing. Public health advocates and professionals can use framed messages as a strategy to enhance intervention efficacy in the process of food safety education. View Full-Text
Keywords: food safety education; gain- and loss-framed message; personal involvement; medical university students food safety education; gain- and loss-framed message; personal involvement; medical university students
MDPI and ACS Style

Bai, L.; Cai, Z.; Lv, Y.; Wu, T.; Sharma, M.; Shi, Z.; Hou, X.; Zhao, Y. Personal Involvement Moderates Message Framing Effects on Food Safety Education among Medical University Students in Chongqing, China. Int. J. Environ. Res. Public Health 2018, 15, 2059. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph15092059

AMA Style

Bai L, Cai Z, Lv Y, Wu T, Sharma M, Shi Z, Hou X, Zhao Y. Personal Involvement Moderates Message Framing Effects on Food Safety Education among Medical University Students in Chongqing, China. International Journal of Environmental Research and Public Health. 2018; 15(9):2059. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph15092059

Chicago/Turabian Style

Bai, Li; Cai, Zhengjie; Lv, Yalan; Wu, Tingting; Sharma, Manoj; Shi, Zumin; Hou, Xiaorong; Zhao, Yong. 2018. "Personal Involvement Moderates Message Framing Effects on Food Safety Education among Medical University Students in Chongqing, China" Int. J. Environ. Res. Public Health 15, no. 9: 2059. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph15092059

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