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Article

Consumer Understanding of Food Quality, Healthiness, and Environmental Impact: A Cross-National Perspective

1
Faculty of Business, Babes-Bolyai University, 7 Horea Street, 400174 Cluj-Napoca, Romania
2
BE4Life, Department of Marketing, Innovation and Organization, Faculty of Economics and Business Administration, Ghent University, 9000 Ghent, Belgium
3
Faculty of Environmental Science and Engineering, Babes-Bolyai University, 30 Fantanele Street, 400294 Cluj-Napoca, Romania
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2020, 17(1), 169; https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph17010169
Received: 1 December 2019 / Revised: 19 December 2019 / Accepted: 21 December 2019 / Published: 25 December 2019
(This article belongs to the Section Environmental Health)
The last few decades testify that consumers’ concerns for healthier lifestyles and environment care are driving forces for reshaping food buying intentions and their perspectives on food quality. The present study identifies the importance that consumers attach to quality, health, and environment selected cues of purchased food products. More precisely, to elicit preferences for social, environmental, and qualitative food cues, a survey instrument was developed and applied on 797 Belgian and Romanian consumers. Our findings suggest that investigated consumers most frequently use freshness, taste, and appearance to evaluate food quality. The use frequency of food quality cues related to health is primarily influenced by the attention paid to food quality. The most relevant cues of food healthiness are ingredients, nutrition facts, and additives and for food environmental impact are packaging, food origin, and production type. It is concluded that food quality receives high attention both from Belgian and Romanian consumers and health and environment related cues can be used as a means of improving consumer health and environmental protection. View Full-Text
Keywords: food quality evaluation; food quality cues; food healthiness; food environmental impact; consumers; Belgium; Romania food quality evaluation; food quality cues; food healthiness; food environmental impact; consumers; Belgium; Romania
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MDPI and ACS Style

Petrescu, D.C.; Vermeir, I.; Petrescu-Mag, R.M. Consumer Understanding of Food Quality, Healthiness, and Environmental Impact: A Cross-National Perspective. Int. J. Environ. Res. Public Health 2020, 17, 169. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph17010169

AMA Style

Petrescu DC, Vermeir I, Petrescu-Mag RM. Consumer Understanding of Food Quality, Healthiness, and Environmental Impact: A Cross-National Perspective. International Journal of Environmental Research and Public Health. 2020; 17(1):169. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph17010169

Chicago/Turabian Style

Petrescu, Dacinia C., Iris Vermeir, and Ruxandra M. Petrescu-Mag 2020. "Consumer Understanding of Food Quality, Healthiness, and Environmental Impact: A Cross-National Perspective" International Journal of Environmental Research and Public Health 17, no. 1: 169. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph17010169

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