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Article

Awareness of Marketing of Heated Tobacco Products and Cigarettes and Support for Tobacco Marketing Restrictions in Japan: Findings from the 2018 International Tobacco Control (ITC) Japan Survey

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Department of Psychology, University of Waterloo, 200 University Ave. W., Waterloo, ON N2L 3G1, Canada
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Division of Tobacco Control Policy Research, National Cancer Center Japan, 5-1-1 Tsukiji, Chuo-ku, Tokyo 104-0045, Japan
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Ontario Institute for Cancer Research, 61 University Ave., Suite 510, Toronto, ON M5G 0A3, Canada
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School of Public Health and Health Systems, University of Waterloo, 200 University Ave. W., Waterloo, ON N2L 3G1, Canada
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Japan Cancer Society, 13th Floor, Yurakucho Center Bldg. 2-5-1, Yurakucho, Chiyoda-ku, Tokyo 100-0006, Japan
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Cancer Control Center, Osaka International Cancer Institute, Chome-1-69 Otemae, Chuo Ward, Osaka 541-8567, Japan
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Department of Health Promotion, Education & Behavior, Arnold School of Public Health, University of South Carolina, Columbia, SC 29208, USA
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Tobacco Research Department, Center for Population Health Research, National Institute of Public Health, Cuernavaca, Morelos 62100, Mexico
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2020, 17(22), 8418; https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph17228418
Received: 1 October 2020 / Revised: 6 November 2020 / Accepted: 9 November 2020 / Published: 13 November 2020
Japan is one of the world’s largest cigarette markets and the top heated tobacco product (HTP) market. No forms of tobacco advertising, promotion, and sponsorship (TAPS) are banned under national law, although the industry has some voluntary TAPS restrictions. This study examines Japanese tobacco users’ self-reported exposure to cigarette and HTP marketing through eight channels, as well as their support for TAPS bans. Data are from the 2018 ITC Japan Survey, a cohort survey of adult exclusive cigarette smokers (n = 3288), exclusive HTP users (n = 164), HTP-cigarette dual users (n = 549), and non-users (n = 614). Measures of overall average exposure to the eight channels of cigarette and HTP advertising were constructed to examine differences in exposure across user groups and products. Dual users reported the highest exposure to cigarette and HTP advertising. Tobacco users (those who used cigarettes, HTPs, or both) reported higher average exposure to HTP compared to cigarette advertising, however non-users reported higher average exposure to cigarette compared to HTP advertising. Retail stores where tobacco or HTPs are sold were the most prevalent channel for HTP and cigarette advertising, reported by 30–43% of non-users to 66–71% of dual users. Non-users reported similar exposure to cigarette advertising via television and newspapers/magazines as cigarette smokers and dual users; however, advertising via websites/social media was lower among non-users and HTP users than among cigarette smokers and dual users (p < 0.05). Most respondents supported a ban on cigarette (54%) and HTP (60%) product displays in stores, and cigarette advertising in stores (58%). View Full-Text
Keywords: Japan; marketing; heated tobacco products; cigarettes Japan; marketing; heated tobacco products; cigarettes
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MDPI and ACS Style

Craig, L.V.; Yoshimi, I.; Fong, G.T.; Meng, G.; Yan, M.; Mochizuki, Y.; Tabuchi, T.; Thrasher, J.F.; Xu, S.S.; Quah, A.C.K.; Ouimet, J.; Sansone, G.; Chung-Hall, J. Awareness of Marketing of Heated Tobacco Products and Cigarettes and Support for Tobacco Marketing Restrictions in Japan: Findings from the 2018 International Tobacco Control (ITC) Japan Survey. Int. J. Environ. Res. Public Health 2020, 17, 8418. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph17228418

AMA Style

Craig LV, Yoshimi I, Fong GT, Meng G, Yan M, Mochizuki Y, Tabuchi T, Thrasher JF, Xu SS, Quah ACK, Ouimet J, Sansone G, Chung-Hall J. Awareness of Marketing of Heated Tobacco Products and Cigarettes and Support for Tobacco Marketing Restrictions in Japan: Findings from the 2018 International Tobacco Control (ITC) Japan Survey. International Journal of Environmental Research and Public Health. 2020; 17(22):8418. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph17228418

Chicago/Turabian Style

Craig, Lorraine V., Itsuro Yoshimi, Geoffrey T. Fong, Gang Meng, Mi Yan, Yumiko Mochizuki, Takahiro Tabuchi, James F. Thrasher, Steve S. Xu, Anne C.K. Quah, Janine Ouimet, Genevieve Sansone, and Janet Chung-Hall. 2020. "Awareness of Marketing of Heated Tobacco Products and Cigarettes and Support for Tobacco Marketing Restrictions in Japan: Findings from the 2018 International Tobacco Control (ITC) Japan Survey" International Journal of Environmental Research and Public Health 17, no. 22: 8418. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph17228418

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