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Food Markets: A Motivation-Based Segmentation of Tourists

Department of Statistics, Business Organization and Applied Economics, Faculty of Law and Business Administration, University of Cordoba, Puerta Nueva s/n, 14071 Cordoba, Spain
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Int. J. Environ. Res. Public Health 2020, 17(7), 2312; https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph17072312
Received: 14 February 2020 / Revised: 24 March 2020 / Accepted: 25 March 2020 / Published: 30 March 2020
Food markets are becoming popular as new spaces for recreation, and this research aims to discover the motivations driving the tourists that visit these markets. Factorial analysis, cluster analysis and Student’s t-test were applied on 456 surveys from two food markets in Córdoba (Spain). Three motivational factors were obtained: Gastronomic experience and novelty; hedonism and leisure; and the relationship of the experience with work. Segmenting and analyzing the profile of the tourist may help economic agents develop new strategies for the tourism management of a destination and more accurate marketing and branding strategies that target specific customers with a niche message. The study could help develop products that align with tourists’ motives to increase satisfaction and loyalty. View Full-Text
Keywords: food markets; motivation; segmentation; tourists; satisfaction; loyalty food markets; motivation; segmentation; tourists; satisfaction; loyalty
MDPI and ACS Style

Castillo-Canalejo, A.M.; Sánchez-Cañizares, S.M.; Santos-Roldán, L.; Muñoz-Fernández, G.A. Food Markets: A Motivation-Based Segmentation of Tourists. Int. J. Environ. Res. Public Health 2020, 17, 2312. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph17072312

AMA Style

Castillo-Canalejo AM, Sánchez-Cañizares SM, Santos-Roldán L, Muñoz-Fernández GA. Food Markets: A Motivation-Based Segmentation of Tourists. International Journal of Environmental Research and Public Health. 2020; 17(7):2312. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph17072312

Chicago/Turabian Style

Castillo-Canalejo, Ana M., Sandra M. Sánchez-Cañizares, Luna Santos-Roldán, and Guzmán A. Muñoz-Fernández 2020. "Food Markets: A Motivation-Based Segmentation of Tourists" International Journal of Environmental Research and Public Health 17, no. 7: 2312. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph17072312

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