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Article

Modeling Impact of Word of Mouth and E-Government on Online Social Presence during COVID-19 Outbreak: A Multi-Mediation Approach

1
School of Management, Hefei University of Technology, Hefei 230009, China
2
School of Economics, Zhejiang University, Hangzhou 310058, China
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School of Management Science and Engineering, Nanjing University of Information Science and Technology (NUIST), No. 219 Ningliu Road, Nanjing 211189, China
4
School of Management, Anhui University of Science and Technology, Huainan 2320012, China
5
School of Business, Anhui University, Hefei 230009, China
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2020, 17(8), 2954; https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph17082954
Received: 18 March 2020 / Revised: 16 April 2020 / Accepted: 21 April 2020 / Published: 24 April 2020
(This article belongs to the Collection Outbreak of a Novel Coronavirus: A Global Health Threat)
Although social presence plays an essential role under general conditions, its role becomes significant for societal protection during the quarantine period in epidemic outbreak. In this study, we attempted to identify the role of E-government and COVID-19 word of mouth in terms of their direct impact on online social presence during the outbreak as well as their impacts mediated by epidemic protection and attitudes toward epidemic outbreaks. For this purpose, a unique multi-mediation model is proposed to provide a new direction for research in the field of epidemic outbreaks and their control. Through random sampling, an online survey was conducted and data from 683participants were analyzed. Partial least squares structural equation modeling was used to test the relationships between the variables of interest. The study results revealed that the roles of E-government and COVID-19 word of mouth are positively related to online social presence during the outbreak. Epidemic protection and attitude toward epidemic outbreak were found to positively moderate the impact of the role of E-government and COVID-19 word of mouth on online social presence during the outbreak. The key findings of this study have both practical and academic implications. View Full-Text
Keywords: 2019-nCoV-WOM; epidemic outbreak; quarantine; social presence theory; role of E-government; epidemic protection 2019-nCoV-WOM; epidemic outbreak; quarantine; social presence theory; role of E-government; epidemic protection
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MDPI and ACS Style

Yasir, A.; Hu, X.; Ahmad, M.; Rauf, A.; Shi, J.; Ali Nasir, S. Modeling Impact of Word of Mouth and E-Government on Online Social Presence during COVID-19 Outbreak: A Multi-Mediation Approach. Int. J. Environ. Res. Public Health 2020, 17, 2954. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph17082954

AMA Style

Yasir A, Hu X, Ahmad M, Rauf A, Shi J, Ali Nasir S. Modeling Impact of Word of Mouth and E-Government on Online Social Presence during COVID-19 Outbreak: A Multi-Mediation Approach. International Journal of Environmental Research and Public Health. 2020; 17(8):2954. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph17082954

Chicago/Turabian Style

Yasir, Ammar, Xiaojian Hu, Munir Ahmad, Abdul Rauf, Jingwen Shi, and Saba Ali Nasir. 2020. "Modeling Impact of Word of Mouth and E-Government on Online Social Presence during COVID-19 Outbreak: A Multi-Mediation Approach" International Journal of Environmental Research and Public Health 17, no. 8: 2954. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph17082954

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