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Open AccessArticle

Barriers to Medical Tourism Development in the United Arab Emirates (UAE)

Faculty of Business, Higher Colleges of Technology, P.O. Box 41012, Abu Dhabi, United Arab Emirates
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Author to whom correspondence should be addressed.
Academic Editor: Sunghyup Sean Hyun
Int. J. Environ. Res. Public Health 2021, 18(3), 1365; https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph18031365
Received: 21 November 2020 / Revised: 23 January 2021 / Accepted: 25 January 2021 / Published: 2 February 2021
(This article belongs to the Special Issue Tourism/Hospitality and Well-being)
Medical tourism is a thriving industry. Many destinations now seek to attract more medical tourists. The United Arab Emirates (UAE) is no exception. As one of the most important pillars of the UAE’s economy, tourism is considered a high priority. However, medical tourism in the UAE is still developing. This paper addresses the main challenges for medical tourism in the UAE and proposes methods to enhance its development. This research utilized qualitative analysis. Twelve professionals in medical tourism were interviewed to provide data. The data were then analyzed using NVivo 12 software. Our results indicate that the key barriers to medical tourism development in the UAE are high costs of medical tourism services, lack of marketing activities, lack of collaboration between medical and tourism service providers, and so forth. Although initiatives from the UAE government are very encouraging, more efficient medical care supply networks, tourism suppliers and intermediaries should be established to ensure its growth. This research could influence national tourism policies in the UAE as well as regional alliances in all Gulf Cooperation Council (GCC) and the Middle East and North Africa (MENA) countries. View Full-Text
Keywords: medical tourism; development; barriers; United Arab Emirates; qualitative analysis medical tourism; development; barriers; United Arab Emirates; qualitative analysis
MDPI and ACS Style

Bulatovic, I.; Iankova, K. Barriers to Medical Tourism Development in the United Arab Emirates (UAE). Int. J. Environ. Res. Public Health 2021, 18, 1365. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph18031365

AMA Style

Bulatovic I, Iankova K. Barriers to Medical Tourism Development in the United Arab Emirates (UAE). International Journal of Environmental Research and Public Health. 2021; 18(3):1365. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph18031365

Chicago/Turabian Style

Bulatovic, Iva; Iankova, Katia. 2021. "Barriers to Medical Tourism Development in the United Arab Emirates (UAE)" Int. J. Environ. Res. Public Health 18, no. 3: 1365. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph18031365

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