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Article

Segmentation of Passenger Electric Cars Market in Poland

1
Department of Economic and Financial Analysis, University of Economics in Katowice, ul. 1 Maja 50, 40-287 Katowice, Poland
2
Department of Business Informatics, University of Economics in Katowice, ul. 1 Maja 50, 40-287 Katowice, Poland
*
Author to whom correspondence should be addressed.
Academic Editor: Aritra Ghosh
World Electr. Veh. J. 2021, 12(1), 23; https://0-doi-org.brum.beds.ac.uk/10.3390/wevj12010023
Received: 11 December 2020 / Revised: 29 January 2021 / Accepted: 5 February 2021 / Published: 10 February 2021
Striving to achieve sustainable development goals and taking care of the environment into the policies of car manufacturers forced the search for alternative sources of vehicle propulsion. One way to implement a sustainable policy is to use electric motors in cars. The observable development of the electric car market provides consumers with a wide spectrum of choices for a specific model that would meet their expectations. Currently, there are 53 different electric car models on the primary market in Poland. The aim of the article was to present the performed market segmentation, focused on identifying the similarities in the characteristics of electric car models on the Polish market and proposing their groupings. Based on the classification by the hierarchical cluster analysis algorithm (Ward’s method, squared Euclidean distance), the market division into 2, 3, and 4 groups was proposed. The Polish EV market segmentation took place not only in terms of the size and class of the car but primarily in terms of performance and overall quality of the vehicle. The performed classification did not change when the price was additionally included as a variable. It was also proposed to divide the market into 4 segments named: Premium, City, Small, and Sport. The segmentation carried out in this way helps to better understand the structure of the electric car market. View Full-Text
Keywords: market segmentation; classification methods; EV market; passenger electric cars market segmentation; classification methods; EV market; passenger electric cars
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MDPI and ACS Style

Kubiczek, J.; Hadasik, B. Segmentation of Passenger Electric Cars Market in Poland. World Electr. Veh. J. 2021, 12, 23. https://0-doi-org.brum.beds.ac.uk/10.3390/wevj12010023

AMA Style

Kubiczek J, Hadasik B. Segmentation of Passenger Electric Cars Market in Poland. World Electric Vehicle Journal. 2021; 12(1):23. https://0-doi-org.brum.beds.ac.uk/10.3390/wevj12010023

Chicago/Turabian Style

Kubiczek, Jakub, and Bartłomiej Hadasik. 2021. "Segmentation of Passenger Electric Cars Market in Poland" World Electric Vehicle Journal 12, no. 1: 23. https://0-doi-org.brum.beds.ac.uk/10.3390/wevj12010023

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