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Do CEO Rhetorical Strategies Affect Corporate Social Performance? Evidence from China

School of Economics and Management, Tongji University, Shanghai 200092, China
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Sustainability 2019, 11(18), 4907; https://0-doi-org.brum.beds.ac.uk/10.3390/su11184907
Received: 11 August 2019 / Revised: 4 September 2019 / Accepted: 5 September 2019 / Published: 8 September 2019
(This article belongs to the Special Issue Entrepreneurship and Sustainable Firms and Economies)
How can chief executive officers (CEOs) persuade employees to participate in corporate social responsibility (CSR) activities, so as to enhance firms’ corporate social performance (CSP)? The purpose of this study is to examine the relationship between CEO rhetorical strategies and firms’ CSP. According to Aristotle’s classification, we divide CEO rhetorical strategies into three categories: pathos, ethos, and logos, using the text analysis method. We apply a Probit model to predict whether CEOs use rhetorical strategies and then adopt fixed-effect multiple regression models to measure the impact of various rhetorical strategies on CSP. An empirical analysis based on data on the listed manufacturing companies in the Shanghai Stock Exchange and Shenzhen Stock Exchange from 2014 to 2016 shows that both CEO pathos strategy and CEO logos strategy have positive effects on CSP; however, the relationship between the CEO ethos strategy and CSP is not significant. Our findings contribute to upper echelons theory and CSR research and provide suggestions for CEOs to apply proper rhetorical strategies. View Full-Text
Keywords: CEO rhetorical strategies; corporate social performance; CSR communication CEO rhetorical strategies; corporate social performance; CSR communication
MDPI and ACS Style

Liu, C.; Chen, S.; Shao, Q. Do CEO Rhetorical Strategies Affect Corporate Social Performance? Evidence from China. Sustainability 2019, 11, 4907. https://0-doi-org.brum.beds.ac.uk/10.3390/su11184907

AMA Style

Liu C, Chen S, Shao Q. Do CEO Rhetorical Strategies Affect Corporate Social Performance? Evidence from China. Sustainability. 2019; 11(18):4907. https://0-doi-org.brum.beds.ac.uk/10.3390/su11184907

Chicago/Turabian Style

Liu, Chang, Shouming Chen, and Qiuyue Shao. 2019. "Do CEO Rhetorical Strategies Affect Corporate Social Performance? Evidence from China" Sustainability 11, no. 18: 4907. https://0-doi-org.brum.beds.ac.uk/10.3390/su11184907

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