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Coronavirus Disease (COVID-19), Traveler Behaviors, and International Tourism Businesses: Impact of the Corporate Social Responsibility (CSR), Knowledge, Psychological Distress, Attitude, and Ascribed Responsibility

1
College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 05006, Korea
2
School of Hotel and Tourism Management, Youngsan University, 142 Bansong Beltway, Haeundae-gu, Busan 48015, Korea
3
College of Health Sciences, Food Franchise Department, Kyungnam University, 7 Kyungnamdaehak-ro, Masanhappo-gu, Changwon-si, Gyeongsangnam-do 51767, Korea
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(20), 8639; https://0-doi-org.brum.beds.ac.uk/10.3390/su12208639
Received: 25 September 2020 / Revised: 12 October 2020 / Accepted: 13 October 2020 / Published: 19 October 2020
The international tourism industry is among the hardest-hit by the coronavirus disease (COVID-19). Due to this tourism crisis, this research attempted to uncover the possible influence of the corporate social responsibility efforts of the international tourism businesses and of the knowledge of COVID-19 on the US travelers’ decision formation for international tourism products. A quantitative approach and survey methodology were used. The findings revealed that corporate social responsibility improves travelers’ attitudes and behavioral intentions. In addition, the travelers’ knowledge perception of COVID-19 was significantly associated with their psychological distress. Decreasing this psychological distress related to overseas tourism was of importance to boost a positive attitude toward international traveling, which directly leads to increased behavioral intentions. Testing for the metric invariance revealed that an association between the corporate social responsibility and intentions was only significant when the travelers strongly felt an ascription of responsibility for the COVID-19 outbreak and the pandemic. The theoretical uses and the practical values of this research are discussed. View Full-Text
Keywords: coronavirus disease (COVID-19) pandemic; corporate social responsibility of international tourism businesses; traveler behavior; psychological distress; attitude; knowledge; ascription of responsibility coronavirus disease (COVID-19) pandemic; corporate social responsibility of international tourism businesses; traveler behavior; psychological distress; attitude; knowledge; ascription of responsibility
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MDPI and ACS Style

Han, H.; Lee, S.; Kim, J.J.; Ryu, H.B. Coronavirus Disease (COVID-19), Traveler Behaviors, and International Tourism Businesses: Impact of the Corporate Social Responsibility (CSR), Knowledge, Psychological Distress, Attitude, and Ascribed Responsibility. Sustainability 2020, 12, 8639. https://0-doi-org.brum.beds.ac.uk/10.3390/su12208639

AMA Style

Han H, Lee S, Kim JJ, Ryu HB. Coronavirus Disease (COVID-19), Traveler Behaviors, and International Tourism Businesses: Impact of the Corporate Social Responsibility (CSR), Knowledge, Psychological Distress, Attitude, and Ascribed Responsibility. Sustainability. 2020; 12(20):8639. https://0-doi-org.brum.beds.ac.uk/10.3390/su12208639

Chicago/Turabian Style

Han, Heesup, Soyeun Lee, Jinkyung J. Kim, and Hyungseo B. Ryu 2020. "Coronavirus Disease (COVID-19), Traveler Behaviors, and International Tourism Businesses: Impact of the Corporate Social Responsibility (CSR), Knowledge, Psychological Distress, Attitude, and Ascribed Responsibility" Sustainability 12, no. 20: 8639. https://0-doi-org.brum.beds.ac.uk/10.3390/su12208639

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