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Article

Wine Routes and Sustainable Social Organization within Local Tourist Supply: Case Studies of Two Italian Regions

1
Faculty of Bioscience and Technology for Food, Agriculture and Environment, University of Teramo, Via Balzarini, 1, 64100 Teramo, Italy
2
Vocational School for Catering and Hotel “Di Poppa-Rozzi” of Teramo, Via F. Barnabei 2, 64100 Teramo, Italy
3
Business analyst, Vertiv Italia, Via Leonardo da Vinci 8, 35028 Piove di Sacco (PD), Italy
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(22), 9388; https://0-doi-org.brum.beds.ac.uk/10.3390/su12229388
Received: 1 October 2020 / Revised: 6 November 2020 / Accepted: 10 November 2020 / Published: 11 November 2020
(This article belongs to the Special Issue Environmental and Social Sustainability in Rural Areas)
This paper is aimed at investigating wine companies’ perceptions and attitudes towards the role of wine routes as an actual tool to improve their tourist attractiveness and sustainable tourism on a territorial level. Through a comparative approach, some wineries from the Italian regions of Abruzzo and Tuscany have been surveyed and in-depth-interviews to key local stakeholders have been conducted. The aim of the survey is to investigate the companies’ perception about wine tourists’ characteristics and wine route management. Through a multivariate analysis, the reasons behind wineries’ satisfaction/discontent have been analyzed. The findings identify a close relation between the complexity of the services offered, the companies’ involvement in the wine routes management and their satisfaction about the results obtained. The more complex the services are, the more satisfied the companies. The comparative analysis of the strengths and weaknesses pointed out by the wineries’ keepers has allowed some general considerations about the tools to use for the improvement of wine routes management. In a broader sense, the wineries’ direct involvement both in investment and in governance appears to be key in the success of the routes as a model for local tourism development. View Full-Text
Keywords: wine routes; network approach; social organization; multivariate analysis; wine tourism wine routes; network approach; social organization; multivariate analysis; wine tourism
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MDPI and ACS Style

Chiodo, E.; Giordano, L.; Tubi, J.; Salvatore, R. Wine Routes and Sustainable Social Organization within Local Tourist Supply: Case Studies of Two Italian Regions. Sustainability 2020, 12, 9388. https://0-doi-org.brum.beds.ac.uk/10.3390/su12229388

AMA Style

Chiodo E, Giordano L, Tubi J, Salvatore R. Wine Routes and Sustainable Social Organization within Local Tourist Supply: Case Studies of Two Italian Regions. Sustainability. 2020; 12(22):9388. https://0-doi-org.brum.beds.ac.uk/10.3390/su12229388

Chicago/Turabian Style

Chiodo, Emilio, Luigi Giordano, Jody Tubi, and Rita Salvatore. 2020. "Wine Routes and Sustainable Social Organization within Local Tourist Supply: Case Studies of Two Italian Regions" Sustainability 12, no. 22: 9388. https://0-doi-org.brum.beds.ac.uk/10.3390/su12229388

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