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Article

Ethical Consumers’ Awareness of Vegan Materials: Focused on Fake Fur and Fake Leather

1
Department of Clothing and Textiles, Hanyang University, Seoul 04763, Korea
2
Human-Tech Convergence Program, Department of Clothing and Textiles, Hanyang University, Seoul 04763, Korea
*
Author to whom correspondence should be addressed.
Sustainability 2021, 13(1), 436; https://0-doi-org.brum.beds.ac.uk/10.3390/su13010436
Received: 25 November 2020 / Revised: 27 December 2020 / Accepted: 31 December 2020 / Published: 6 January 2021
(This article belongs to the Section Social Ecology and Sustainability)
With an increase in ethical awareness, people have begun to criticize the unethical issues associated with the use of animal materials. This study focused on the transition of global consumers’ awareness toward vegan materials and the relationship between the interest in ethical subjects such as animals, the environment, and vegan materials. For this purpose, consumers’ posts about fur/fake fur and leather/fake leather uploaded on Google and Twitter from 2008 to 2019 were utilized, and the Term Frequency-Inverse Document Frequency (Tf-idf) value was extracted using Python 3.7. Furthermore, the worldwide Google keyword search volume of each word was analyzed using Smart PLS 3.0 to investigate global consumers’ awareness. First, with time, consumers began relating animal materials such as fur and leather to topics such as animal rights, animal abuse, and animal protection. Second, as interest in “animal welfare” increased, interest in “fake fur” also rose, and as interest in “cruelty free” increased, interest in “fake fur”, “vegan fur”, and “vegan leather” also increased. Third, as consumers’ interest in the “environment” increased, interest in vegan materials such as “fake fur” and “fake leather” decreased. However, as interest in “eco” increased, interest in “vegan leather” also augmented. View Full-Text
Keywords: vegan materials; fake fur; fake leather; animal welfare; cruelty-free; vegan fur; vegan leather; eco; social big data analysis vegan materials; fake fur; fake leather; animal welfare; cruelty-free; vegan fur; vegan leather; eco; social big data analysis
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MDPI and ACS Style

Choi, Y.-H.; Lee, K.-H. Ethical Consumers’ Awareness of Vegan Materials: Focused on Fake Fur and Fake Leather. Sustainability 2021, 13, 436. https://0-doi-org.brum.beds.ac.uk/10.3390/su13010436

AMA Style

Choi Y-H, Lee K-H. Ethical Consumers’ Awareness of Vegan Materials: Focused on Fake Fur and Fake Leather. Sustainability. 2021; 13(1):436. https://0-doi-org.brum.beds.ac.uk/10.3390/su13010436

Chicago/Turabian Style

Choi, Yeong-Hyeon, and Kyu-Hye Lee. 2021. "Ethical Consumers’ Awareness of Vegan Materials: Focused on Fake Fur and Fake Leather" Sustainability 13, no. 1: 436. https://0-doi-org.brum.beds.ac.uk/10.3390/su13010436

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