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Article

The Role of B Companies in Tourism towards Recovery from the Crisis COVID-19 Inculcating Social Values and Responsible Entrepreneurship in Latin America

1
Faculty of Business and Administration, Public Policy Observatory, Universidad Autónoma de Chile, Santiago 7500912, Chile
2
Centro Internacional de Investigación y Desarrollo (CIID), Montería 230001, Colombia
3
Public Policy Observatory, Universidad Autónoma de Chile, Santiago 7500912, Chile
4
Facultad de Ciencias de la Salud, Escuela de Psicología Universidad César Vallejo, Trujillo 13009, Peru
5
Faculty of Accounting and Administration, Autonomous University of Sinaloa, Culiacán, SI 80020, Mexico
6
Faculty of Health Sciences of the Universidad Nacional Jorge Basadre Grohmann, Tacna 23000, Peru
*
Author to whom correspondence should be addressed.
Academic Editors: Sérgio Moro and Ricardo Filipe Ramos
Sustainability 2021, 13(14), 7763; https://0-doi-org.brum.beds.ac.uk/10.3390/su13147763
Received: 21 May 2021 / Revised: 13 June 2021 / Accepted: 8 July 2021 / Published: 12 July 2021
(This article belongs to the Special Issue Data Science in Tourism and Hospitality)
One of the particularities of companies with a social purpose is that, through their business model of B companies, they have incorporated into their processes the necessary mechanisms to obtain, simultaneously, the profits to ensure the existence of the organization in the market. At the same time, social value is generated, which is necessary to address the problems of the social crisis caused by COVID-19 and the environmental problems affecting the community. The current global health and economic crisis has opened up the possibility of adopting business model B and focusing more on the individual. Based on the grounded theory method, we have examined 3500 B Corporations in Latin America, of which 57 were examined in 10 countries listed in the Directory of B Corporations for Latin America. The main conclusions are that B Corporations dedicated to tourism through responsible entrepreneurship develop a more inclusive, sustainable and environmentally friendly economy for the benefit of society, go beyond the notion of CSR and move away from traditional business, as B Corporations combine social development and economic growth. View Full-Text
Keywords: tourism; entrepreneurship; B enterprises; community centered; social purpose tourism; entrepreneurship; B enterprises; community centered; social purpose
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MDPI and ACS Style

Acevedo-Duque, Á.; Gonzalez-Diaz, R.; Vega-Muñoz, A.; Fernández Mantilla, M.M.; Ovalles-Toledo, L.V.; Cachicatari-Vargas, E. The Role of B Companies in Tourism towards Recovery from the Crisis COVID-19 Inculcating Social Values and Responsible Entrepreneurship in Latin America. Sustainability 2021, 13, 7763. https://0-doi-org.brum.beds.ac.uk/10.3390/su13147763

AMA Style

Acevedo-Duque Á, Gonzalez-Diaz R, Vega-Muñoz A, Fernández Mantilla MM, Ovalles-Toledo LV, Cachicatari-Vargas E. The Role of B Companies in Tourism towards Recovery from the Crisis COVID-19 Inculcating Social Values and Responsible Entrepreneurship in Latin America. Sustainability. 2021; 13(14):7763. https://0-doi-org.brum.beds.ac.uk/10.3390/su13147763

Chicago/Turabian Style

Acevedo-Duque, Ángel, Romel Gonzalez-Diaz, Alejandro Vega-Muñoz, Mirtha M. Fernández Mantilla, Luiz V. Ovalles-Toledo, and Elena Cachicatari-Vargas. 2021. "The Role of B Companies in Tourism towards Recovery from the Crisis COVID-19 Inculcating Social Values and Responsible Entrepreneurship in Latin America" Sustainability 13, no. 14: 7763. https://0-doi-org.brum.beds.ac.uk/10.3390/su13147763

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