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Portrayal of Immigrants in Danish Media—A Qualitative Content Analysis

Unit for Health Promotion Research, University of Southern Denmark, 6705 Esbjerg Ø, Denmark
Author to whom correspondence should be addressed.
Academic Editors: Salvatore Palidda and Fabio Quassoli
Received: 8 March 2021 / Revised: 30 April 2021 / Accepted: 10 May 2021 / Published: 13 May 2021
(This article belongs to the Special Issue Research on International Migrations and Security Governance)
Media coverage can affect audiences’ perceptions of immigrants, and can play a role in determining the content of public policy agendas, the formation of prejudices, and the prevalence of negative stereotyping. This study investigated the way in which immigrants are represented in the Danish media, which terms are used, what issues related to immigrants and immigration are discussed and how they are described, and whose voices are heard. The data consisted of media articles published in the two most widely read Danish newspapers in 2019. Inductive qualitative content analysis was conducted. The portrayal of immigrants was generally negative. Overall, immigrants were portrayed as economic, cultural and security threats to the country. The most salient immigrant groups mentioned in the media were non-Westerners, Muslims, and people ‘on tolerated stay’. Integration, xenophobia and racial discrimination were the three immigrant-related issues most frequently presented by the media. The media gave voice mainly to politicians and immigrant women. The material showed that Danes have a strong affinity for ‘Danishness’, which the papers explained as a major barrier to the integration and acceptance of immigrants in Denmark. View Full-Text
Keywords: immigrants; integration; Danish media; xenophobia; discrimination immigrants; integration; Danish media; xenophobia; discrimination
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MDPI and ACS Style

Cengiz, P.-M.; Eklund Karlsson, L. Portrayal of Immigrants in Danish Media—A Qualitative Content Analysis. Societies 2021, 11, 45.

AMA Style

Cengiz P-M, Eklund Karlsson L. Portrayal of Immigrants in Danish Media—A Qualitative Content Analysis. Societies. 2021; 11(2):45.

Chicago/Turabian Style

Cengiz, Paula-Manuela, and Leena Eklund Karlsson. 2021. "Portrayal of Immigrants in Danish Media—A Qualitative Content Analysis" Societies 11, no. 2: 45.

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