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Article

Tourism Getting Back to Life after COVID-19: Can Artificial Intelligence Help?

Faculty of Tourism and Hospitality Management, University of Rijeka, 51410 Opatija, Croatia
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Author to whom correspondence should be addressed.
Academic Editors: Gregor Wolbring, Loredana Ivan and Sandro Serpa
Received: 9 July 2021 / Revised: 10 September 2021 / Accepted: 18 September 2021 / Published: 22 September 2021
Measures aimed at keeping physical and social distance during the COVID-19 pandemic have started to be a big challenge for service industries all over the world. The utilization of new technologies such as artificial intelligence (AI robots) in hospitality and tourism can be imposed as a potential safety-related problem solver. This study explores consumers’ intentions to use hospitality services once all restrictions related to COVID-19 have been relaxed as well as their perception of how important they find some of the safety-related protective measures when visiting accommodation facilities. Respondents find that more rigorous cleaning techniques, additional disinfection, and hand sanitizer stations are the most important safety-related protective measures when staying at the accommodation facility. Although the respondents do not perceive AI robots as an important protective measure or beneficial in delivering a catering service, the results indicate some significant differences between more and less risk-averse travelers suggesting some potential strategic pathways during the crisis but also in the post-coronavirus future. View Full-Text
Keywords: tourism; COVID-19; protective measures; artificial intelligence; robots tourism; COVID-19; protective measures; artificial intelligence; robots
MDPI and ACS Style

Perić, M.; Vitezić, V. Tourism Getting Back to Life after COVID-19: Can Artificial Intelligence Help? Societies 2021, 11, 115. https://0-doi-org.brum.beds.ac.uk/10.3390/soc11040115

AMA Style

Perić M, Vitezić V. Tourism Getting Back to Life after COVID-19: Can Artificial Intelligence Help? Societies. 2021; 11(4):115. https://0-doi-org.brum.beds.ac.uk/10.3390/soc11040115

Chicago/Turabian Style

Perić, Marko, and Vanja Vitezić. 2021. "Tourism Getting Back to Life after COVID-19: Can Artificial Intelligence Help?" Societies 11, no. 4: 115. https://0-doi-org.brum.beds.ac.uk/10.3390/soc11040115

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