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Article

Can Esports Substitute Traditional Sports? The Convergence of Sports and Video Gaming during the Pandemic and Beyond

1
Department of Health and Sport Science, University of Dayton, Dayton, OH 45469, USA
2
Department of Sport Management, Syracuse University, Syracuse, NY 13244, USA
*
Author to whom correspondence should be addressed.
Academic Editors: Kai Erenli, Christopher Kronenberg and Thorsten Haendler
Received: 29 September 2021 / Revised: 19 October 2021 / Accepted: 19 October 2021 / Published: 28 October 2021
(This article belongs to the Special Issue The Impact of Games during the COVID-19 Pandemic)
This research examines the various ways that video games, particularly esports, have been leveraged for content production and fan engagement (i.e., gamification) in traditional sports during the COVID-19 pandemic, as well as sports fans’ reactions in relation to their motives, points of attachment, and other consumer behavior. The study presents a sports–gaming convergence framework and identifies six popular gamification modes where video games and traditional sports converge during the pandemic. The survey results further reveal that gamification content is not consumed as simply a “substitute” for traditional sports, but instead a complementary yet unique product. In conclusion, we suggest that it is critical to recognize the differences between fans of video games and fans of traditional sports concerning market segmentation. Nevertheless, esports could effectively bridge these two industries and their consumers by enriching the content offering and extending distribution channels. View Full-Text
Keywords: esports; video games; gamification; COVID-19; convergence; points of attachment esports; video games; gamification; COVID-19; convergence; points of attachment
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MDPI and ACS Style

Pu, H.; Kim, J.; Daprano, C. Can Esports Substitute Traditional Sports? The Convergence of Sports and Video Gaming during the Pandemic and Beyond. Societies 2021, 11, 129. https://0-doi-org.brum.beds.ac.uk/10.3390/soc11040129

AMA Style

Pu H, Kim J, Daprano C. Can Esports Substitute Traditional Sports? The Convergence of Sports and Video Gaming during the Pandemic and Beyond. Societies. 2021; 11(4):129. https://0-doi-org.brum.beds.ac.uk/10.3390/soc11040129

Chicago/Turabian Style

Pu, Haozhou, Jeeyoon Kim, and Corinne Daprano. 2021. "Can Esports Substitute Traditional Sports? The Convergence of Sports and Video Gaming during the Pandemic and Beyond" Societies 11, no. 4: 129. https://0-doi-org.brum.beds.ac.uk/10.3390/soc11040129

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