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Article

Exploring the Influence of Social Media Usage for Academic Purposes Using a Partial Least Squares Approach

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Faculty of Computing and Information Technology, Sohar University, P.O. Box 44, Sohar PCI 311, Oman
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Faculty of Business, Sohar University, P.O. Box 44, Sohar PCI 311, Oman
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Information Technology, University Technology & Applied Science, P.O. Box 74, Sohar PCI 133, Oman
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Author to whom correspondence should be addressed.
Academic Editor: Frank Emmert-Streib
Received: 7 May 2021 / Revised: 25 May 2021 / Accepted: 26 May 2021 / Published: 29 May 2021
Social media applications have been increasingly gaining significant attention from online education and training platforms. Social networking tools provide multiple advantages for communicating, exchanging opinions, and discussing specific issues. Social media also helps to improve the processes of teaching and learning through sharing educational programs. In this study, we used a quantitative research technique based on the partial least-squares (PLS) linear regression method to determine the influence of using social media as an online discussion and communication platform for academic purposes by assessing the relationships among the skills obtained through social media, the usage of social media, and the purpose of social media. A total of 200 students participated in this study (88% female and 12% males), and a purposive sampling technique was used to select a suitable population for the study. The results show that 61.5% of the participants use the web daily for more than five hours, mainly for social communication (meaningful dialog and discussion skills) and entertainment. The students agreed that social media develops their creative thinking, but it has no positive impact on their academic performance. View Full-Text
Keywords: numerical analysis; quantitative research; data-mining; social data; PLS-SEM approach numerical analysis; quantitative research; data-mining; social data; PLS-SEM approach
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MDPI and ACS Style

Yousif, J.H.; Khan, F.R.; Al Jaradi, S.N.; Alshibli, A.S. Exploring the Influence of Social Media Usage for Academic Purposes Using a Partial Least Squares Approach. Computation 2021, 9, 64. https://0-doi-org.brum.beds.ac.uk/10.3390/computation9060064

AMA Style

Yousif JH, Khan FR, Al Jaradi SN, Alshibli AS. Exploring the Influence of Social Media Usage for Academic Purposes Using a Partial Least Squares Approach. Computation. 2021; 9(6):64. https://0-doi-org.brum.beds.ac.uk/10.3390/computation9060064

Chicago/Turabian Style

Yousif, Jabar H., Firdouse R. Khan, Safiya N. Al Jaradi, and Aysha S. Alshibli 2021. "Exploring the Influence of Social Media Usage for Academic Purposes Using a Partial Least Squares Approach" Computation 9, no. 6: 64. https://0-doi-org.brum.beds.ac.uk/10.3390/computation9060064

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