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Article

Personnel Management Digital Model Based on the Social Profiles’ Analysis

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Graduate School of Service and Trade, Peter the Great St. Petersburg Polytechnic University, Polytechnicheskaya, 29, 195251 St. Petersburg, Russia
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Graduate School of Economics and Technologies, Peter the Great St. Petersburg Polytechnic University, Polytechnicheskaya, 29, 195251 St. Petersburg, Russia
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Laboratory «Advanced Production Technologies» of the National Technological Initiative Center, Peter the Great St. Petersburg Polytechnic University, Polytechnicheskaya, 29, 195251 St. Petersburg, Russia
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Faculty “Computer Systems and Technologies”, Technical University of Sofia, 1000, 8 Kl. Ohridski Blvd, 1756 Sofia, Bulgaria
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Authors to whom correspondence should be addressed.
J. Open Innov. Technol. Mark. Complex. 2020, 6(4), 152; https://0-doi-org.brum.beds.ac.uk/10.3390/joitmc6040152
Received: 26 August 2020 / Revised: 13 November 2020 / Accepted: 14 November 2020 / Published: 16 November 2020
(This article belongs to the Special Issue Business Model Innovation)
This paper examines a new approach to defining the task of personnel management in the digital age, taking into account the fundamental changes in internal communications stemming from an increasing use of digital platforms such as intranet, blogs, bulletin boards, instant messaging, and social networking sites. Personnel social media presence plays internal communication roles and thus relates to technologies of social profile analysis regarding employee interaction within the digital economy. The research aims at examining the task of personnel management based on data deriving from social media, for instance social networking sites and other social media tools, with the development of a relevant model for personnel management assessment. It could be shown that communication becomes one of the important aspects of personnel management, which consists of, i.e., human resources planning, recruitment, onboarding, assessment of individual work effects, as well as staff training, rewarding and motivating employees. Effective communication is a prerequisite for carrying out the above-mentioned tasks and performing work effectively. This means that the digital management of personnel can be viewed as a complex task, assuming that organizations operate less by using any formal connections and more by instilling in employees such feelings as feeling inspired, technologically advanced, and proud (on the basis of social media analytics). This paper presents theoretical foundations for developing a model for personnel management with consideration of the distinct employee features based on social media data and included in the assessment process. This allows the same approaches to be used for future research and modeling for assessing team effectiveness. In this paper, a methodological and instrumental solution to the current problem of creating the most effective work team in a digital ecosystem is proposed. The tools proposed to make it possible to create the most potentially effective work team based on the automated processing of natural information contained online on social profiles of potential members of the work team. At the same time, the level of communication compatibility acts as the criterion for the potential effectiveness of the work team. This is an innovative solution for the existing method of managing personnel. View Full-Text
Keywords: human resource management; digital personnel management; social media; employee interaction human resource management; digital personnel management; social media; employee interaction
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MDPI and ACS Style

Barykin, S.; Kalinina, O.; Aleksandrov, I.; Konnikov, E.; Yadikin, V.; Draganov, M. Personnel Management Digital Model Based on the Social Profiles’ Analysis. J. Open Innov. Technol. Mark. Complex. 2020, 6, 152. https://0-doi-org.brum.beds.ac.uk/10.3390/joitmc6040152

AMA Style

Barykin S, Kalinina O, Aleksandrov I, Konnikov E, Yadikin V, Draganov M. Personnel Management Digital Model Based on the Social Profiles’ Analysis. Journal of Open Innovation: Technology, Market, and Complexity. 2020; 6(4):152. https://0-doi-org.brum.beds.ac.uk/10.3390/joitmc6040152

Chicago/Turabian Style

Barykin, Sergey, Olga Kalinina, Igor Aleksandrov, Evgenii Konnikov, Vladimir Yadikin, and Mikhail Draganov. 2020. "Personnel Management Digital Model Based on the Social Profiles’ Analysis" Journal of Open Innovation: Technology, Market, and Complexity 6, no. 4: 152. https://0-doi-org.brum.beds.ac.uk/10.3390/joitmc6040152

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