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Continuous Intention to Use E-Wallet in the Context of the COVID-19 Pandemic: Integrating the Health Belief Model (HBM) and Technology Continuous Theory (TCT)

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Doctoral School of Management and Business Administration, Hungarian University of Agriculture and Life Sciences, 2100 Gödöllő, Hungary
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Faculty of Finance and Accountancy, Budapest Business School, 1149 Budapest, Hungary
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Faculty of Economic and Social Sciences, Hungarian University of Agriculture and Life Sciences, 2100 Gödöllő, Hungary
*
Author to whom correspondence should be addressed.
J. Open Innov. Technol. Mark. Complex. 2021, 7(2), 132; https://0-doi-org.brum.beds.ac.uk/10.3390/joitmc7020132
Received: 15 March 2021 / Revised: 4 May 2021 / Accepted: 6 May 2021 / Published: 12 May 2021
Personal safety has had a renewed focus throughout the COVID-19 pandemic, which has led to behavioral change. The adoption of E-wallets facilitates social distancing and thereby helps prevent the spread of the COVID-19 virus. This paper aims to investigate the potential for consumers’ continued usage of an E-wallet service through an integrated framework based on two established models: the Health Belief Model (HBM) and Technology Continuous Theory (TCT). An electronic survey was distributed to a sample of 1080 individuals from academic society in three different Hungarian universities who had used an electronic wallet during the pandemic COVID-19. Structural equation modelling (SEM) was applied in the study and explained the 55.9% variance in consumers’ continuous intention towards E-wallet usage. This study found that while the COVID-19 pandemic strongly influenced the current use of e-wallets; the pivotal factor affecting their continued use is based on consumer self-efficacy. The study has both short and long-term implications; in the short-term, decisionmakers should utilize health threat constructs (as an element of the protective behaviors taken during the COVID-19 pandemic) to motivate consumers to use E-wallets; in the longer-term, banks should develop further strategies that encourage consumer loyalty regarding E-wallets by reassuring customers that these financial services achieve the value and benefits that they expect, resulting in self-efficacy. View Full-Text
Keywords: e-wallet; COVID-19; technology continuous theory; health belief model; post-adoption e-wallet; COVID-19; technology continuous theory; health belief model; post-adoption
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MDPI and ACS Style

Daragmeh, A.; Sági, J.; Zéman, Z. Continuous Intention to Use E-Wallet in the Context of the COVID-19 Pandemic: Integrating the Health Belief Model (HBM) and Technology Continuous Theory (TCT). J. Open Innov. Technol. Mark. Complex. 2021, 7, 132. https://0-doi-org.brum.beds.ac.uk/10.3390/joitmc7020132

AMA Style

Daragmeh A, Sági J, Zéman Z. Continuous Intention to Use E-Wallet in the Context of the COVID-19 Pandemic: Integrating the Health Belief Model (HBM) and Technology Continuous Theory (TCT). Journal of Open Innovation: Technology, Market, and Complexity. 2021; 7(2):132. https://0-doi-org.brum.beds.ac.uk/10.3390/joitmc7020132

Chicago/Turabian Style

Daragmeh, Ahmad, Judit Sági, and Zoltán Zéman. 2021. "Continuous Intention to Use E-Wallet in the Context of the COVID-19 Pandemic: Integrating the Health Belief Model (HBM) and Technology Continuous Theory (TCT)" Journal of Open Innovation: Technology, Market, and Complexity 7, no. 2: 132. https://0-doi-org.brum.beds.ac.uk/10.3390/joitmc7020132

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