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Changes and Challenges in Museum Management after the COVID-19 Pandemic

by 1 and 2,*
1
Department of Italian, Hankuk University of Foreign Studies, Seoul 02450, Korea
2
School of Business, Konkuk University, Seoul 05029, Korea
*
Author to whom correspondence should be addressed.
Academic Editor: JinHyo Joseph Yun
J. Open Innov. Technol. Mark. Complex. 2021, 7(2), 148; https://0-doi-org.brum.beds.ac.uk/10.3390/joitmc7020148
Received: 22 April 2021 / Revised: 19 May 2021 / Accepted: 21 May 2021 / Published: 4 June 2021
(This article belongs to the Special Issue Ambidextrous Open Innovation: Technology, Market and Complexity)
To investigate how museums will change after the coronavirus disease 2019 (COVID-19) pandemic, and to seek opinions on how well they can secure sustainable competitiveness, this study conducted 15 in-depth interviews using snowball sampling. The interviewees consisted of: an artists’ group, a museum-related group, and a users’ group. Our findings revealed that museums are working hard to gain competitiveness in the face of COVID-19, for which they changed their existing business models to a great extent. One of the most significant changes they introduced, was considering their users as internal, rather than external, stakeholders. For promoting museum products, encouraging users to participate makes them strong supporters who are more active across online platforms and engage and motivate new users, thereby configuring the network effects. The study concludes that this innovative trend will contribute to museums’ sustainable competitiveness during the pandemic as well as in the post-pandemic era. View Full-Text
Keywords: value co-creation; connecting museums; pandemic; network effects; digitalisation value co-creation; connecting museums; pandemic; network effects; digitalisation
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MDPI and ACS Style

Choi, B.; Kim, J. Changes and Challenges in Museum Management after the COVID-19 Pandemic. J. Open Innov. Technol. Mark. Complex. 2021, 7, 148. https://0-doi-org.brum.beds.ac.uk/10.3390/joitmc7020148

AMA Style

Choi B, Kim J. Changes and Challenges in Museum Management after the COVID-19 Pandemic. Journal of Open Innovation: Technology, Market, and Complexity. 2021; 7(2):148. https://0-doi-org.brum.beds.ac.uk/10.3390/joitmc7020148

Chicago/Turabian Style

Choi, Byungjin, and Junic Kim. 2021. "Changes and Challenges in Museum Management after the COVID-19 Pandemic" Journal of Open Innovation: Technology, Market, and Complexity 7, no. 2: 148. https://0-doi-org.brum.beds.ac.uk/10.3390/joitmc7020148

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