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User Innovativeness and Fintech Adoption in Indonesia

1
Doctoral School of Economic and Regional Sciences, Hungarian University of Agriculture and Life Sciences, 2100 Godollo, Hungary
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Faculty of Economics, Universitas Indo Global Mandiri, Palembang 30129, Indonesia
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Department of Management, UIN Syarif Hidayatullah Jakarta, Tangerang Selatan 15412, Indonesia
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School of Business and Management, Institut Teknologi Bandung, Bandung 40116, Indonesia
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Faculty of Business, Multimedia University, Cyberjaya 63100, Malaysia
*
Author to whom correspondence should be addressed.
J. Open Innov. Technol. Mark. Complex. 2021, 7(3), 188; https://0-doi-org.brum.beds.ac.uk/10.3390/joitmc7030188
Received: 30 June 2021 / Revised: 9 August 2021 / Accepted: 10 August 2021 / Published: 12 August 2021
The integration of the financial industry and financial technology (Fintech) plays a pivotal role in increasing financial services reach and inclusion for the large unbanked population in Indonesia. Fintech adoption optimization expands the financial access to formal financial institutions, especially to vulnerable groups such as the unbanked population who predominantly reside in rural areas far from formal financial institutions. Fintech is viewed as a game changer to bring finance to the unreached communities via information technology and digital financial landscape. In this causal research, data collection was done via online questionnaires to 485 Fintech users between December 2020 and April 2021. Data analysis and path modelling was performed using smartPLS 3.0 software. Result shows user innovativeness as a significant predictor, directly and indirectly affecting the adoption of Fintech in Indonesia, while user attitude found the most important factor towards Fintech adoption. Financial literacy is the least important variable to predict Fintech adoption, contrary to popular belief. This indicates that Fintech usage requires less financial literacy and is potential to reach unbanked population and those with low financial literacy. To make Fintech more inclusive, the government needs to accelerate improving Information and Communications Technology (ICT) infrastructure such as widening mobile broadband penetration and soft infrastructure by encouraging Fintech startup, allowing regulatory sandbox for startups, and driving financial institutions to innovate through Fintech to bring financial services to unbanked population. View Full-Text
Keywords: financial technology; attitude; financial literacy; individual innovativeness; unbanked population; Sustainable Development Goal 8 financial technology; attitude; financial literacy; individual innovativeness; unbanked population; Sustainable Development Goal 8
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MDPI and ACS Style

Setiawan, B.; Nugraha, D.P.; Irawan, A.; Nathan, R.J.; Zoltan, Z. User Innovativeness and Fintech Adoption in Indonesia. J. Open Innov. Technol. Mark. Complex. 2021, 7, 188. https://0-doi-org.brum.beds.ac.uk/10.3390/joitmc7030188

AMA Style

Setiawan B, Nugraha DP, Irawan A, Nathan RJ, Zoltan Z. User Innovativeness and Fintech Adoption in Indonesia. Journal of Open Innovation: Technology, Market, and Complexity. 2021; 7(3):188. https://0-doi-org.brum.beds.ac.uk/10.3390/joitmc7030188

Chicago/Turabian Style

Setiawan, Budi, Deni P. Nugraha, Atika Irawan, Robert J. Nathan, and Zeman Zoltan. 2021. "User Innovativeness and Fintech Adoption in Indonesia" Journal of Open Innovation: Technology, Market, and Complexity 7, no. 3: 188. https://0-doi-org.brum.beds.ac.uk/10.3390/joitmc7030188

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