Next Article in Journal
Object Semantic Segmentation in Point Clouds—Comparison of a Deep Learning and a Knowledge-Based Method
Next Article in Special Issue
Socioeconomic and Environmental Impacts on Regional Tourism across Chinese Cities: A Spatiotemporal Heterogeneous Perspective
Previous Article in Journal
Accuracy Comparison on Culvert-Modified Digital Elevation Models of DSMA and BA Methods Using ALS Point Clouds
Article

Why Is Green Hotel Certification Unpopular in Taiwan? An Analytic Hierarchy Process (AHP) Approach

1
Department of Applied Science of Living, Chinese Culture University, Taipei 11114, Taiwan
2
Department of Restaurant, Hotel and Institutional Management, Fu Jen Catholic University, New Taipei City 242062, Taiwan
*
Author to whom correspondence should be addressed.
Academic Editors: Andrea Marchetti and Wolfgang Kainz
ISPRS Int. J. Geo-Inf. 2021, 10(4), 255; https://0-doi-org.brum.beds.ac.uk/10.3390/ijgi10040255
Received: 30 January 2021 / Revised: 25 March 2021 / Accepted: 5 April 2021 / Published: 10 April 2021
(This article belongs to the Special Issue Geo Data Science for Tourism)
The main purpose of this study was to investigate the factors that discouraged Taiwan hoteliers from applying for green hotel certification. The analytic hierarchy process (AHP) method was used to perform a weighted analysis that comprehensively identified important hindering factors based on information from hotel industry, government, academic, and consumer representatives. Overall, in order of importance, the five dimensions of hindering factors identified by these experts and scholars were hotel internal environment, consumers’ environmental protection awareness, environmental protection incentive policy, hotel laws and regulations policy, and hotel external environment. Among the 26 examined hindering factor indices, the three highest-weighted indices overall for hoteliers applying for green hotel certification were as follows: environmental protection is not the main consideration of consumers seeking accommodations, lack of support by investment owners (shareholders), and lack of relevant subsidy incentives. The major contribution of this study is that hoteliers can understand important hindering factors associated with applying for green hotel certification; therefore, strategies that can encourage or enhance the green certification of hotels can be proposed to improve corporate image in the hotel industry, implement social responsibility in this industry, and obtain consumers’ approval of and accommodation-willingness for green hotels. View Full-Text
Keywords: green hotel; corporate social responsibility; green hotel certification green hotel; corporate social responsibility; green hotel certification
Show Figures

Figure 1

MDPI and ACS Style

Chen, Y.-C.; Lee, C.-S.; Hsu, Y.-C.; Chen, Y.-J. Why Is Green Hotel Certification Unpopular in Taiwan? An Analytic Hierarchy Process (AHP) Approach. ISPRS Int. J. Geo-Inf. 2021, 10, 255. https://0-doi-org.brum.beds.ac.uk/10.3390/ijgi10040255

AMA Style

Chen Y-C, Lee C-S, Hsu Y-C, Chen Y-J. Why Is Green Hotel Certification Unpopular in Taiwan? An Analytic Hierarchy Process (AHP) Approach. ISPRS International Journal of Geo-Information. 2021; 10(4):255. https://0-doi-org.brum.beds.ac.uk/10.3390/ijgi10040255

Chicago/Turabian Style

Chen, Yen-Cheng; Lee, Ching-Sung; Hsu, Ya-Chuan; Chen, Yin-Jui. 2021. "Why Is Green Hotel Certification Unpopular in Taiwan? An Analytic Hierarchy Process (AHP) Approach" ISPRS Int. J. Geo-Inf. 10, no. 4: 255. https://0-doi-org.brum.beds.ac.uk/10.3390/ijgi10040255

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Search more from Scilit
 
Search
Back to TopTop