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Cardless Banking System in Malaysia: An Extended TAM

1
Faculty of Islamic Economics and Finance, Universiti Islam Sultan Sharif Ali, Bandar Seri Begawan BE1310, Brunei
2
Azman Hashim International Business School, Universiti Teknologi Malaysia, Skudai 81310, Johor, Malaysia
*
Author to whom correspondence should be addressed.
Academic Editor: Monica Violeta Achim
Received: 12 November 2020 / Revised: 4 January 2021 / Accepted: 15 January 2021 / Published: 15 February 2021
(This article belongs to the Special Issue Economic and Financial Crimes)
The main objective of this study is to analyse consumers’ behavioural intentions to use cardless banking technology in Malaysia. The intentions to use this technology are evaluated through an extended Technology Acceptance Model (TAM) framework. The data were collected from 447 Maybank and Hong Leong Bank customers in Selangor and Kuala Lumpur. The results show that self-efficacy (SE) had a positive impact on the perceived ease of use (PEOU), while perceived risk (PR) had a negative impact on perceived usefulness (PU) and intention to use (IU) cardless banking. Next, the perceived ease of use (PEOU) had a positive impact on perceived usefulness (PU). The results further support the idea that perceived usefulness (PU) and perceived ease of use (PEOU) had the strongest impacts on intention to use (IU). The practical implications of this study suggest that developers of cardless banking technology should introduce secure, less complicated, and easily accessible technology to improve consumers’ intentions to use. The perceived usefulness of this technology can be improved through promotional strategies and consumer training. Theoretically, this study has successfully extended TAM in the context of cardless banking technology in Malaysia. Moreover, this study will assist bankers in designing effective marketing strategies to attract more customers, which will add significant value to the overall business of the banking industry. View Full-Text
Keywords: cardless banking; fraud protection; customer intention; TAM; Malaysia cardless banking; fraud protection; customer intention; TAM; Malaysia
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MDPI and ACS Style

Ali, Q.; Parveen, S.; Yaacob, H.; Zaini, Z. Cardless Banking System in Malaysia: An Extended TAM. Risks 2021, 9, 41. https://0-doi-org.brum.beds.ac.uk/10.3390/risks9020041

AMA Style

Ali Q, Parveen S, Yaacob H, Zaini Z. Cardless Banking System in Malaysia: An Extended TAM. Risks. 2021; 9(2):41. https://0-doi-org.brum.beds.ac.uk/10.3390/risks9020041

Chicago/Turabian Style

Ali, Qaisar, Shazia Parveen, Hakimah Yaacob, and Zaki Zaini. 2021. "Cardless Banking System in Malaysia: An Extended TAM" Risks 9, no. 2: 41. https://0-doi-org.brum.beds.ac.uk/10.3390/risks9020041

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