Next Article in Journal
Effects of Wastewater Treatment Plant Effluent in a Receiving Stream on Reproductive Behavior of Fathead Minnows (Pimephales promelas)
Previous Article in Journal
Mechanism of Delayed Convulsion in Fish: The Actions of Norepinephrine in Spinal Cord
Communication

Black Caviar Perturbs Reflection of Russian Geography: A Research Note of Aquaculture-Triggered Place Naming Puzzle

1
K.G. Razumovsky Moscow State University of Technologies and Management (The First Cossack University), Zemlyanoy Val Street 73, 109004 Moscow, Russia
2
Department of Commodity Science and Expertise, Plekhanov Russian University of Economics, Stremyanny Lane 36, 117997 Moscow, Russia
*
Author to whom correspondence should be addressed.
Academic Editor: Maria Angeles Esteban
Received: 1 March 2021 / Revised: 30 March 2021 / Accepted: 2 April 2021 / Published: 6 April 2021
Black caviar is often thought to be a typically Russian luxurious food product. Recently, its production has extended due to sturgeon aquaculture development. The analysis of the geographical affinities of the full-cycle companies and their aquaculture-sourced black caviar implies that the majority of them employs the Russian Caviar brand and/or refers to the Russian traditions and history. However, names, brands, and/or product positioning of several companies tend to mention geographical objects associated with the tradition places of black caviar production (Astrakhan, the Caspian Sea, and the Volga River), whereas these companies are located in the other, sometimes remote places (with distances over 1000 km). Such marketing solutions of black caviar producers perturb reflection of the Russian geography. The geographical indication (place of origin) of this fish product needs improvement, which is a task for companies, state, and professional societies. View Full-Text
Keywords: brand; European Russia; food marketing; luxurious product; sturgeon aquaculture brand; European Russia; food marketing; luxurious product; sturgeon aquaculture
Show Figures

Figure 1

MDPI and ACS Style

Ruban, D.A.; Ermolaev, V.A. Black Caviar Perturbs Reflection of Russian Geography: A Research Note of Aquaculture-Triggered Place Naming Puzzle. Fishes 2021, 6, 13. https://0-doi-org.brum.beds.ac.uk/10.3390/fishes6020013

AMA Style

Ruban DA, Ermolaev VA. Black Caviar Perturbs Reflection of Russian Geography: A Research Note of Aquaculture-Triggered Place Naming Puzzle. Fishes. 2021; 6(2):13. https://0-doi-org.brum.beds.ac.uk/10.3390/fishes6020013

Chicago/Turabian Style

Ruban, Dmitry A., and Vladimir A. Ermolaev 2021. "Black Caviar Perturbs Reflection of Russian Geography: A Research Note of Aquaculture-Triggered Place Naming Puzzle" Fishes 6, no. 2: 13. https://0-doi-org.brum.beds.ac.uk/10.3390/fishes6020013

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop