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Predicting People’s Motivation to Engage in Urban Possum Control

Manaaki Whenua Landcare Research, Lincoln 7608, New Zealand
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Academic Editor: Antoni Margalida
Received: 28 June 2021 / Revised: 16 July 2021 / Accepted: 20 July 2021 / Published: 1 August 2021
Initiatives such as education, incentives, and regulations are used to change people’s behaviour and thereby achieve policy objectives. Understanding and predicting the willingness of people to change their behaviour in response to an initiative is critical in assessing its likely effectiveness. We present a framework proposed by Kaine et al. (2010) for understanding and predicting the motivation of people to change their behaviour in response to a policy initiative. The framework draws on the marketing concept of ‘involvement’, a measure of motivation. Through application to a predator control case study, we show how the framework may be used to predict people’s responses to a policy initiative and how these predictions might help agencies develop strategies to promote behaviour change. View Full-Text
Keywords: predator control; motivation; urban; possums; New Zealand predator control; motivation; urban; possums; New Zealand
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MDPI and ACS Style

Kaine, G.; Kirk, N.; Kannemeyer, R.; Stronge, D.; Wiercinski, B. Predicting People’s Motivation to Engage in Urban Possum Control. Conservation 2021, 1, 196-215. https://0-doi-org.brum.beds.ac.uk/10.3390/conservation1030016

AMA Style

Kaine G, Kirk N, Kannemeyer R, Stronge D, Wiercinski B. Predicting People’s Motivation to Engage in Urban Possum Control. Conservation. 2021; 1(3):196-215. https://0-doi-org.brum.beds.ac.uk/10.3390/conservation1030016

Chicago/Turabian Style

Kaine, Geoff, Nicholas Kirk, Robyn Kannemeyer, Dean Stronge, and Ben Wiercinski. 2021. "Predicting People’s Motivation to Engage in Urban Possum Control" Conservation 1, no. 3: 196-215. https://0-doi-org.brum.beds.ac.uk/10.3390/conservation1030016

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