Personalized Visual Recommendation for E-Commerce

A special issue of Information (ISSN 2078-2489). This special issue belongs to the section "Information Systems".

Deadline for manuscript submissions: closed (30 June 2021) | Viewed by 8798

Special Issue Editor


E-Mail Website
Guest Editor
Charles University, Prague
Interests: Preference learning in recommender systems; user preferences in fuzzy queries; web semantization; Galois–Tukey challenge–response

Special Issue Information

Dear Colleagues,

Recommender systems (RS) serve as automated content-processing tools aiming to provide users with unknown, surprising, yet relevant objects without the necessity of explicitly querying for them. We are interested in the applications of RS in e-commerce. E-commerce systems usually provide users with a list or grid view as the output. Our focus is on the extension of e-commerce systems with an additional personalized spatial view, possibly with contour lines representing areas of higher preference.

For sequential access to web data/services, we assume together with [1] that the user’s preference is modeled for each attribute separately (each representing a relaxed value filter) and only at the end is combined/aggregated to overall preference. Therefore, we focus on the multivariate user’s preference, which is represented/approximated as a fuzzy aggregation of univariate function. Meanwhile, we expect the number of univariate functions to be equal to the number of attributes. On the other hand, we extend the aggregations instead of only the sum. This raises both theoretical and practical questions, e.g., characterizing the class of functions due to narrow representation and/or approximation; for each single user separately, given his/her behavior (a sample of visited objects with explicit (or implicit representation) overall preference score), the learning of each attribute preference separately and the learning of the aggregation with respect to some business-relevant metric must be designed.

Another aspect of our vision is visual recommendation. We have to distinguish between visualization because the domain is geometrical, e.g., a map [2], and visualization in considering the user interface, where the human ability to process visualized data can improve the recommendation process, e.g., see [3,4]. A comparison with general data visualization techniques is welcome, e.g., see [5–7]. In addition, see our work on contour line visualization in [7] and [8].

In such a context, there are still many challenges that must be faced in realizing RS with better business-relevant personalized recommendations. This Special Issue aims to promote new theories, techniques, methods, benchmarks, prototypes, experiments, and user studies with which to exploit visualization within a FLN-based recommendation framework. Potential topics include, but are not limited to, the following:

  • Methods for estimating observed user preference with the FLN-class of functions (see [1]);
  • Contour line visualization in higher dimensions;
  • User studies;
  • Online A/B testing in real production, especially in small-to-medium enterprises;
  • Design for personalized visualization;
  • Narrow multivariate functions representation/approximation by univariate functions and general fuzzy aggregation.

Prof. Dr. Peter Vojtas
Guest Editor

References

[1] Fagin R., Lotem A. and Naor M. Optimal aggregation algorithms for middleware, Comput. Syst. Sci. 2003, 66, 614–656.

[2] D. Weng, R. Chen, Z. Deng, F. Wu, J. Chen and Y. Wu. SRVis: Towards Better Spatial Integration in Ranking Visualization, IEEE Trans. Vis. Comput. Graph. 2019, 25, 459–469.

[3] C. He, D. Parra and K. Verbert. Interactive recommender systems: A survey of the state of the art and future research challenges and opportunities, Expert Syst. Appl. 2016, 56, 9–27.

[4] S. Pajer, M. Streit, T. Torsney-Weir, F. Spechtenhauser, T. Möller and H. Piringer. WeightLifter: Visual Weight Space Exploration for Multi-Criteria Decision Making, IEEE Trans. Vis. Comput. Graph. 2017, 23, 611–620.

[5] Y. Albo, J. Lanir, P. Bak and S. Rafaeli. Off the Radar: Comparative Evaluation of Radial Visualization Solutions for Composite Indicators, IEEE Trans. Vis. Comput. Graph., 2016, 22, 569–578.

[6] E. Dimara, A. Bezerianos and P. Dragicevic. Conceptual and Methodological Issues in Evaluating Multidimensional Visualizations for Decision Support, IEEE Trans. Vis. Comput. Graph., 2018, 24, 749–759.

[7] Kopecky M. and Vojtas P. Visual E-Commerce Values Filtering Framework with Spatial Database Metric, accepted for Comput. Sci. Inf. Syst.

[8] Kopecky M. and Vojtas P. (2019) Graphical E-Commerce Values Filtering Model in Spatial Database Framework. In: Welzer T. et al. (eds) New Trends in Databases and Information Systems. ADBIS 2019. Communications in Computer and Information Science, vol. 1064. Springer, Cham, pp 210–220.

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Keywords

  • recommender systems
  • online business
  • e-commerce
  • personalized visualization
  • neural networks

Published Papers (2 papers)

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16 pages, 1602 KiB  
Article
Product Customer Satisfaction Measurement Based on Multiple Online Consumer Review Features
by Yiming Liu, Yinze Wan, Xiaolian Shen, Zhenyu Ye and Juan Wen
Information 2021, 12(6), 234; https://0-doi-org.brum.beds.ac.uk/10.3390/info12060234 - 29 May 2021
Cited by 6 | Viewed by 5718
Abstract
With the development of the e-commerce industry, various brands of products with different qualities and functions continuously emerge, and the number of online shopping users is increasing every year. After purchase, users always leave product comments on the platform, which can be used [...] Read more.
With the development of the e-commerce industry, various brands of products with different qualities and functions continuously emerge, and the number of online shopping users is increasing every year. After purchase, users always leave product comments on the platform, which can be used to help consumers choose commodities and help the e-commerce companies better understand the popularity of their goods. At present, the e-commerce platform lacks an effective way to measure customer satisfaction based on various customer comments features. In this paper, our goal is to build a product customer satisfaction measurement by analyzing the relationship between the important attributes of reviews and star ratings. We first use an improved information gain algorithm to analyze the historical reviews and star rating data to find out the most informative words that the purchasers care about. Then, we make hypotheses about the relevant factors of the usefulness of reviews and verify them using linear regression. We finally establish a customer satisfaction measurement based on different review features. We conduct our experiments based on three products with different brands chosen from the Amazon online store. Based on our experiments, we discover that features such as length and extremeness of the comments will affect the review usefulness, and the consumer satisfaction measurement constructed using the exponential moving average method can effectively reflect the trend of user satisfaction over time. Our work can help companies acquire valuable suggestions to improve product features, increase sales, and help customers make wise purchases. Full article
(This article belongs to the Special Issue Personalized Visual Recommendation for E-Commerce)
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16 pages, 806 KiB  
Article
Evaluating the Investment Climate for China’s Cross-Border E-Commerce: The Application of Back Propagation Neural Network
by Yi Lei and Xiaodong Qiu
Information 2020, 11(11), 526; https://0-doi-org.brum.beds.ac.uk/10.3390/info11110526 - 12 Nov 2020
Cited by 5 | Viewed by 2350
Abstract
China’s cross-border e-commerce will usher in a new golden age of development. Based on seven countries which include the Russian Federation, Mongolia, Ukraine, Kazakhstan, Tajikistan, Kyrgyzstan and Belarus along the “Belt and Road”, an evaluation system for cross-border e-commerce investment climate indicators is [...] Read more.
China’s cross-border e-commerce will usher in a new golden age of development. Based on seven countries which include the Russian Federation, Mongolia, Ukraine, Kazakhstan, Tajikistan, Kyrgyzstan and Belarus along the “Belt and Road”, an evaluation system for cross-border e-commerce investment climate indicators is established in this study. This research applied the entropy method twice to evaluate the investment climate of seven countries based on 5 years panel data comprehensively and these countries are then classified into politics-oriented and industry-oriented countries, and then the weight of indicators for each category is analyzed. In addition, cross-border e-commerce investors are proposed to prioritize industry-oriented countries. Back propagation neural network algorithm is used to map the existing data and optimize the evaluation index system in combination with the genetic algorithm. This research denotes the effort to find out the index evaluation combination corresponding to the best overall score, make the established evaluation index system applicable to other countries, and provide reference for cross-border e-commerce investors when evaluating the investment climate in each country. This study provides the important practical implications in the sustainable development of China’s cross-border e-commerce environment. Full article
(This article belongs to the Special Issue Personalized Visual Recommendation for E-Commerce)
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