“Relationship Status: It’s Complicated.” Media-Based Forms of Participation in Religious Practices

A special issue of Religions (ISSN 2077-1444).

Deadline for manuscript submissions: closed (30 November 2021) | Viewed by 16319

Special Issue Editors


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Guest Editor
The Faculty of Journalism, Information and Book Studies, University of Warsaw, 00-310 Warsaw, Poland
Interests: media marketing; media promotion; media polarisation; new communication technologies; VR

E-Mail Website
Guest Editor
College of Media and Social Communication, University of Information Technology and Management in Rzeszow, Sucharskiego 2, 35-225 Rzeszow, Poland
Interests: social media effects; mediatization of migration; foreign students in Poland; media discourse analysis; ethnic journalism

E-Mail Website
Guest Editor
College of Media and Social Communication, University of Information Technology and Management in Rzeszow, Sucharskiego 2, 35-225 Rzeszow, Poland
Interests: mediatization of religion; theology of mass media and communication; new media; history of the journalism

Special Issue Information

Dear Colleagues,

The global pandemic has influenced almost all areas of our lives: politics, society, culture, economics, law, and religion. The rules of the lockdown directly concerned the possibility of taking part in religious practices in temples of all religions and confessions. The governments in many countries introduced limits in the number of worship participants who could simultaneously stay in the temples. In some countries, the churches and other temples have been closed for a few weeks.

This extremely difficult time came at a special moment of the Paschal Triduum, during which Catholics - for the first time since time immemorial - had to experience the history of the Passion at home. The photos documenting the Way of the Cross, immortalising Pope Francis as he celebrated alone in great concentration and solitude, have already grown to the rank of a symbol. These photographs are the starting point for our planned Special Issue. They describe metaphorically the difficult relations between religion and the media, mainly within the mediated participation in rites of faith.

After all, if it hadn't been for the media, none of the faithful would have had a chance to get acquainted with the above-mentioned commendable images. Going further, one can risk the claim that in the COVID-19 era, virtual participation in masses and services was the only guarantee of maintaining the relationship between an institutionalised religion and its practitioners. By choosing the safety of the faithful, the Hierarchs gave them a dispensation and encouraged them to actively participate in the celebration, to be disseminated by traditional and Internet media. The services were broadcasted by religious media, lay and online radio and television broadcasters or parishes themselves, which used their websites or social media profiles for these purposes.

Seeing the role of the media in this difficult time, Pope Francis asked for prayers for the mass media professionals (Vatican News, April 1, 2020). On the other hand, he called for an impermanence to this virtual participation. He emphasized that "intimacy without community, without bread, without the Church, without the people and the sacraments is dangerous. It can become a closeness, let's say gnostic, a relationship only for me, detached from God's people," explaining that “in the present time we must live like this, but to get out of the tunnel, not to stay in it" (Vatican News, 17 April 2020). Thus, the Pope suggested that the mediatised forms of the participation should be treated as a temporary necessity, a precedent, rather than a new and generally accepted custom.

At this point, it is, therefore, worthwhile to reflect on the future of media-based participation in the services, perhaps also for other religious practices. So far, this issue has not been a sufficiently frequent subject of scientific analysis. The relations between the media and religion were studied mainly in the context of the broadly understood mediatisation of faith (Hjarvard 2011, Bratosin 2016, Campbell 2010, Giorgi 2019), including media evangelisation (Customs 2015, Nduka & McGuire 2017, Maciaszek 2012), community building (Kołodziejska 2018, Andok & Vigh 2018, Helland 2000), marketing communication of religious institutions (Einstein 2008, Adamski et al. 2020; Jupowicz-Ginalska et al. 2020, Gawroński & Majkowska 2018) or media narratives on religion (Hoover 2002, Brubaker & Haigh 2017, Leśniczak 2019). However, taking into account today's post-pandemic reality, it is necessary to ask the question whether the mediated practice of faith via the media, especially the Internet, will become widespread (even against the expectations of Hierarchs) or will return to its former form, acceptable only to some extent. It seems that in the context of the technological and social changes that we are witnessing, it is a question not only about the very form of participation in the service or other practices but also - in a broader perspective - about opening up institutions and believers to the world, accepting and adapting changes, new forms of building the community and the willingness to try to develop defensive mechanisms against the currently diagnosed threats.

In this context, we encourage the academic community to send proposals for texts that would in particular offer the following themes for media-based participation in religious rituals before, during, and after the pandemic:

  • review of the literature on the above-mentioned participation;
  • attempts to propose new theories relating to the above-mentioned participation;
  • analysis of the scale and methods of the above-mentioned participation;
  • comparative analyses between countries and religions in the context of the above-mentioned participation;
  • analysis of the reactions of the faithful, clergy and the wider community to the above-mentioned participation;
  • to examine media narration/media discourse about the above-mentioned participation (also in terms of media polarisation and media marketing);
  • review and analysis of the use of available applications enabling/facilitating the above-mentioned participation (including augmented technology and virtual reality);
  • forecasts concerning the scale, evolution, and specificity of the above-mentioned participation.

We are very interested in theoretical and empirical interdisciplinary research, combining theological, media, psychological, sociological, political or cultural perspectives, and at the same time using a diverse methodological workshop (from content analysis, through critical discourse analysis and diagnostic surveys to biometrics or focus group interviews).

If you have any questions, we are at your disposal.

References:

  1. Adamski, Andrzej, Anna Jupowicz-Ginalska and Iwona Leonowicz-Bukała. 2020. Polish Nationwide Catholic Opinion-Forming Weeklies on Social Media—From Theoretical Introduction to Empirical Approach. Religions 11: 190.
  2. Andok, Mónika, and Fanni Vígh. 2018. Religious communities’ digital media use: A Hungarian case study. In Believe in Technology: Mediatization of the Future and the Future of Mediatization. Edited by M. A. Tudor and S. Bratosin. Les Arcs: IARSIC France, pp. 378–92.
  3. Bratosin, Stefan. 2016. La médialisation du religieux dans la théorie du post néo-protestantisme. Social Compass 63: 405–20.
  4. Brubaker, Pamela Jo, and Michel M. Haigh. 2017. The Religious Facebook Experience: Uses and Gratifications of Faith-Based Content. Social Media + Society 3: 2056305117703723
  5. Campbell, Heidi A. 2010. When Religion Meets New Media. London and New York: Routledge.
  6. Chyła, Janusz. 2015. Ewangelizacja cyfrowego kontynentu. Kultura-Media-Teologia 3: 67–79.
  7. Einstein, Mara. 2008. Brands of Faith. Marketing Religion in a Commercial Age. New York: Routledge.
  8. Gawroński, Sławomir, and Ilona Majkowska. 2018. Marketing Communication of the Catholic Church—A Sign of the Times or Profanation of the Sacred? Studia Humana 7: 15–23.
  9. Giorgi, Alberta. 2019. Mediatized Catholicism—Minority Voices and Religious Authority in the Digital Sphere. Religions 10: 463.
  10. Helland, Christopher. 2000. Online Religion/Religion Online and Virtual Communities. In Religion on the Internet: Research Prospects and Promises. Edited by Jeffrey K. Hadden and Douglas E. Cowan. Amsterdam, London and New York: JAIPress/Elsevier Science, pp. 205–33.
  11. Hjarvard, Stig. 2011. The mediatization of religion: Theorising religion, media and social change. Culture and Religion 12: 119–35.
  12. Hoover, Stewart. 2002. The Culturalist Turn in Scholarship on Media and Religion. Journal of Media and Religion 1: 25–36.
  13. Jupowicz-Ginalska, Anna, Iwona Leonowicz-Bukała and Andrzej Adamski. 2020. Polish Nationwide Catholic Opinion-Forming Weeklies on Facebook—A Marketing Perspective. Religions 11: 246.
  14. Kołodziejska, Marta. 2018. Online Catholic Communities. Community, Authority, and Religious Individualisation. New York: Routledge.
  15. Leśniczak, Rafał. 2019. Wizerunek Zgromadzeń Zakonnych w Prasie Polskiej (2013–2016). Warszawa: Wydawnictwo UKSW.
  16. Maciaszek, Paweł. 2012. Nowa ewangelizacja przez nowe media. Kultura, Media, Teologia 4: 8–17.
  17. Nduka, Emmanuel-Lugard, and John McGuire. 2017. The Effective Use of New Media in Disseminating Evangelical Messages among Catholic College Students. Journal of Media and Religion 16: 93–103.

Dr. Anna Jupowicz-Ginalska
Dr. Iwona Leonowicz-Bukała
Prof. Dr. Andrzej Adamski
Guest Editors

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Keywords

  • religion
  • media
  • mediatization
  • participation
  • liturgy
  • mess
  • pandemic
  • COVID-19

Published Papers (5 papers)

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Research

27 pages, 2336 KiB  
Article
Social Media Marketing in Practice of Polish Nationwide Catholic Opinion-Forming Weeklies: Case of Instagram and YouTube
by Monika Kaczmarek-Śliwińska, Gabriela Piechnik-Czyż, Anna Jupowicz-Ginalska, Iwona Leonowicz-Bukała and Andrzej Adamski
Religions 2022, 13(1), 19; https://0-doi-org.brum.beds.ac.uk/10.3390/rel13010019 - 27 Dec 2021
Cited by 3 | Viewed by 3475
Abstract
This article, as the fourth in the cycle, presents the conclusions of the research project analysing marketing activities of Polish Catholic opinion-forming weeklies on the chosen social media platforms. This paper aims at presenting the results of the study on the use of [...] Read more.
This article, as the fourth in the cycle, presents the conclusions of the research project analysing marketing activities of Polish Catholic opinion-forming weeklies on the chosen social media platforms. This paper aims at presenting the results of the study on the use of Instagram and YouTube as marketing tools by the aforementioned weeklies. The authors focus on such topics as: (1) social media as a way of creating and distributing media products; (2) social media as a way of commercialising the content; (3) social media as carriers of marketing communication (including self-promotion). The empirical research is based on case studies and the content analysis of the social media profiles of the five selected magazines (Gość Niedzielny (GN), Tygodnik Katolicki Niedziela (TKN), Przewodnik Katolicki (PK), Idziemy (I) and Tygodnik Rodzin Katolickich Źródło (TRKŹ)). It can be concluded that some Catholic weeklies manage their accounts in a moderately professional way, using their visual and distribution potential and some functions of the platforms quite efficiently. On the other hand, they do not apply a regular and purposeful self-promotion strategy, do not use important mechanisms of the platforms such as the Shop and IGTV (on Instagram), and do not consistently build a profile or create playlists on YouTube. Full article
15 pages, 3840 KiB  
Article
From Disruption to Dialog: Days of Judaism on Polish Twitter
by Mariusz Pisarski and Aleksandra Gralczyk
Religions 2021, 12(10), 828; https://0-doi-org.brum.beds.ac.uk/10.3390/rel12100828 - 01 Oct 2021
Cited by 3 | Viewed by 2076
Abstract
While social media platforms afford visibility to marginalized voices and enable dissemination of alternative narratives, their own “power laws” can make few users responsible for most of the attention. New power users can redirect discussion away from those who initiate a conversation. The [...] Read more.
While social media platforms afford visibility to marginalized voices and enable dissemination of alternative narratives, their own “power laws” can make few users responsible for most of the attention. New power users can redirect discussion away from those who initiate a conversation. The aim of this study is to examine relations between the network “gatekeepers” and “gatewatchers” following the announcement of the Days of Judaism celebrated by the Polish Episcopate every January. Two methodological approaches were taken over two consecutive years: social network analysis (SNA), and linguistic analysis of social media discourse. The linguistic analysis confirmed importance of classical rhetoric effects on Twitter. The social network analysis revealed that a balanced, personal statement given by users with high network standing outside of the Twittersphere can ignite constructive dialogue in the spirit of the inter-religious exchange that the idea behind Days of Judaism stands for. Our conclusion is that a careful social media policy of the Church, a controlled engagement in the public conversation, possibly by lay sympathizers of high standing in the real public life, have the potential for dispensing with the infamous toxicity of Twitter, and for turning conversation on any topic, even the most controversial, into positive exchange within the community of believers. Full article
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20 pages, 361 KiB  
Article
Trends in Online Religious Processes during the Coronavirus Pandemic in Hungary—Digital Media Use and Generational Differences
by Andok Mónika
Religions 2021, 12(10), 808; https://0-doi-org.brum.beds.ac.uk/10.3390/rel12100808 - 26 Sep 2021
Cited by 5 | Viewed by 2369
Abstract
The present study shows how Hungarian churches and religious communities responded to the physical closure and relocation to online spaces in the spring of 2020, since while physical gates became closed, digital gates became opened. In the churches, work began in two directions [...] Read more.
The present study shows how Hungarian churches and religious communities responded to the physical closure and relocation to online spaces in the spring of 2020, since while physical gates became closed, digital gates became opened. In the churches, work began in two directions with particular intensity. On the one hand, they organized their online appearance. On the other hand, they began to rethink their theological reflections on the possibilities of digital technology. The study also analyses both the event- and community-based presence of the churches as well as what they broadcast to their believers. The intention was to find the answer to what the presence of the camera meant in the process of live broadcasting, with a special focus on the visual elements and procedures that differed from the visual perception of real presence during streaming: the camera movement, the different viewing angles, the location of the cameras, the cut, and the sound quality. In other words, the believers had a new visual experience, an optical representation of reality, which afforded them a new type of interactivity and participation. In addition, the study highlights the generational differences that can be explored in digital transitions. Full article
15 pages, 281 KiB  
Article
‘Wife, Mommy, Pastor and Friend’: The Rise of Female Evangelical Microcelebrities
by Katie Christine Gaddini
Religions 2021, 12(9), 758; https://0-doi-org.brum.beds.ac.uk/10.3390/rel12090758 - 13 Sep 2021
Cited by 6 | Viewed by 4793
Abstract
The popularity of digital media has spurred what has been called a “crisis of authority”. How do female evangelical microcelebrities figure in this crisis? Many of these women belong to churches led by male pastors, have amassed a large following online, and are [...] Read more.
The popularity of digital media has spurred what has been called a “crisis of authority”. How do female evangelical microcelebrities figure in this crisis? Many of these women belong to churches led by male pastors, have amassed a large following online, and are sought-after speakers and teachers. This paper analyses how gender, religious authority, and the digital sphere collide through the rise of female evangelical microcelebrities. Bringing together ethnographic data, textual analysis, and social media analysis of six prominent women, I emphasize the power of representation to impact religious practices and religious meaning. This article examines how evangelical women are performing and negotiating their legitimacy as the Internet and fluid geographical boundaries challenge local models of religious authority. Moving away from a binary perspective of “having” or “not having” authority, this paper considers the various spheres of authority that evangelical microcelebrities occupy, including normative womanhood, prosperity theology, and politics. Finally, by examining the social media content put forth by female evangelical microcelebrities, I interrogate the political stakes of evangelical women’s authority. Full article
19 pages, 340 KiB  
Article
Legislative Actions of the Republic of Poland Government and Religious Attitudes of Muslims in Poland during the COVID-19 Pandemic
by Wojciech Kostecki and Aldona Maria Piwko
Religions 2021, 12(5), 335; https://0-doi-org.brum.beds.ac.uk/10.3390/rel12050335 - 11 May 2021
Cited by 7 | Viewed by 2531
Abstract
The main objective of this paper is to determine the religious attitudes of Muslims living in Poland during the COVID-19 pandemic and their reaction to restrictions on free access to religious practices introduced by the Government of Poland. The article is interdisciplinary, and [...] Read more.
The main objective of this paper is to determine the religious attitudes of Muslims living in Poland during the COVID-19 pandemic and their reaction to restrictions on free access to religious practices introduced by the Government of Poland. The article is interdisciplinary, and the methodology combines elements of religious studies, political science of religion, and reference to communication and media studies (the importance of the role of the media in supporting government activities and the analysis of online access to Islamic religiosity during a pandemic). The study was conducted in February 2021, but the time frame of the analyzed issues ranges from 4 March 2020 to 28 February 2021, i.e., the year of the epidemic in Poland and the introduction by the Government of restrictions on religious gatherings and the response of the Muslim community to these restrictions. The analysis was carried out on the basis of the author’s in-depth interview scenario; it covers representatives of the clergy, religious teachers, and the boards of major Muslim religious unions and associations, as well as Islamic cultural foundations and the attitudes of believers. The study showed that the media and Internet publicity accompanying the introduction of government restrictions and restrictions had a greater impact on society than the civil rights guaranteed in the Polish Constitution. The article also formulates a political science reflection, which shows a significant effect of the Government’s actions on the religious community. Despite the constitutionally guaranteed religious freedom, religious communities in Poland have decided to suspend the exercise of these rights voluntarily. Full article
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