Search for Articles:
Title / Keyword
Author / Affiliation / Email
Journal
Article Type
 
 
Advanced Search
 
Section
Special Issue
Volume
Issue
Number
Page
 
5.8
3.9
Journals
Sustainability
Special Issues
Electronic Marketing Sustainability
sustainability-logo
Submit to Sustainability Review for Sustainability Propose a Special Issue

Journal Menu

► Journal Menu

Journal Browser

► Journal Browser
share announcement

Electronic Marketing Sustainability

A special issue of Sustainability (ISSN 2071-1050).

Deadline for manuscript submissions: closed (30 September 2021) | Viewed by 12967

Special Issue Editor

Prof. Dr. Hatem El-Gohary

E-Mail Website1 Website2
Guest Editor
College of Business & Economics, Qatar University, P.O. Box 2713, Doha, Qatar
Interests: digital marketing; social media marketing; business; management; marketing; B2B; ecommerce; Islamic marketing; tourism
Special Issues, Collections and Topics in MDPI journals

Special Issue Information

Dear Colleagues,

The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalisation to recession in addition to other environmental forces, companies today face numerous challenges that have a great impact on their business. Among the factors affecting the current way of conducting business is the emergence of countless marketing tools which have had a significant impact not only on customers but also on companies. The Internet, IoT, virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, and digital marketing are only a few examples of current marketing trends.       

Additionally, new trends in marketing present excellent opportunities for businesses to develop extensively (El-Gohary, 2009). Meanwhile, marketing’s impact on sustainability in general—and that of electronic marketing in particular—is attracting immense attention from academics, researchers, scholars, industry leaders, practitioners, business owners, marketing managers, as well as marketing and business associations worldwide.

This Special Issue aims to provide comprehensive coverage of most of the current trends related to the impact of electronic marketing on sustainability. This Special Issue is an attempt to make a strong, proactive contribution to the field of sustainability by showing the links between electronic marketing practices and sustainability worldwide. The Special Issue will increase the readers’ level of awareness of Electronic Marketing Sustainability as well as its corresponding implications on the businesses world. Accordingly, the Special Issue is considered as a relevant addition to this research arena, which in turn will provide great benefits for all related stakeholders.

Prof. Hatem El-Gohary
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • Mobile applications and their impact on sustainability
  • Social media sustainability
  • Electronic word of mouth (eWoM) and sustainability aptitudes
  • Sustainability of artificial intelligence tools and applications
  • Digital marketing sustainability
  • Electronic marketing sustainability
  • Email marketing sustainability
  • Sustainability of e-business
  • IoT and its impact on sustainable behaviour
  • Social media sustainable practices
  • Virtual reality and the environment
  • Sustainability of B2B practices
  • Electronic green marketing
  • B2C and sustainability
  • B2G sustainability
  • Creation of sustainable electronic consumer behaviour
  • Mobile marketing sustainability
  • Sustainability of G2C practices
  • Extranet marketing sustainability
  • E-commerce activities’ and practices’ influence on sustainability
  • Other suitable Electronic Marketing Sustainability related topics

Published Papers (2 papers)

Download All Papers
Order results
Result details
Show export options expand_more Show export options expand_less
Select all
Export citation of selected articles as:

Research

Jump to: Other

26 pages, 1317 KiB  
Article
Social Media Adoption and Financial Sustainability: Learned Lessons from Developing Countries
by Raza Ur Rahman, Syed Mohsin Ali Shah, Hatem El-Gohary, Muzaffar Abbas, Syed Haider Khalil, Saad Al Altheeb and Fahad Sultan
Sustainability 2020, 12(24), 10616; https://0-doi-org.brum.beds.ac.uk/10.3390/su122410616 - 18 Dec 2020
Cited by 24 | Viewed by 5344
Abstract
Social Media (SM) is considered one of the most discussed topics in today’s business environment, mostly because of the recent developments and improvements in computer and ICT (Information and Communications Technology) technologies. However, very little is known about Social Media’s (SM) role in [...] Read more.
Social Media (SM) is considered one of the most discussed topics in today’s business environment, mostly because of the recent developments and improvements in computer and ICT (Information and Communications Technology) technologies. However, very little is known about Social Media’s (SM) role in creating Small and Medium-sized Enterprises’ (SMEs’) financial sustainability. Drawing upon the Technology Organisational and Environmental (TOE) framework, the authors constructed a comprehensive model that examined the role of different factors in the adoption of SM by SMEs in developing countries (using Pakistan as an example). Using a questionnaire survey of 383 owners/managers of SMEs in Pakistan, the research findings determined the different factors (i.e., organisational, technological, and environmental), which can impact the adoption of SM by SMEs. In line with previous research studies, the results of structural equation modelling show that technological factors such as perceived benefits of SM, compatibility of SM, cost, and trust have a substantial effect on SMEs’ SM adoption. Similarly, both organisational factors: top management support and technological competence, are strong predictors of SM adoption in SMEs. Finally, environmental factors (i.e., competitor pressure, customer pressure, and information intensity) positively impacted SM adoption by SMEs. The effect of SM adoption on SMEs’ financial sustainability was also tested and found to be positive and significant. Several theoretical and practical implications for owners/managers and other stakeholders regarding SM’s successful implementation by SMEs are highlighted within the paper. Full article
(This article belongs to the Special Issue Electronic Marketing Sustainability)
►▼ Show Figures

Figure 1

Other

Jump to: Research

26 pages, 1306 KiB  
Concept Paper
Coronavirus and Halal Tourism and Hospitality Industry: Is It a Journey to the Unknown?
by Hatem El-Gohary
Sustainability 2020, 12(21), 9260; https://0-doi-org.brum.beds.ac.uk/10.3390/su12219260 - 07 Nov 2020
Cited by 19 | Viewed by 7003
Abstract
Coronavirus (COVID-19) gained and will continue to gain a lot of global attention over the coming months (and maybe the coming few years). Since its outbreak in Wuhan (China), it has turned into one of the major challenges affecting the whole world. In [...] Read more.
Coronavirus (COVID-19) gained and will continue to gain a lot of global attention over the coming months (and maybe the coming few years). Since its outbreak in Wuhan (China), it has turned into one of the major challenges affecting the whole world. In a comparatively short time, the virus outbreak turned into a pandemic that led to massive negative impacts not only on people health and well-being, but also on the global economy, travel industry, pharmaceutical industry, tourism industry, and many other industries. This research paper aims to investigate the different effects of coronavirus on the global Halal tourism and Halal hospitality industry and whether the coronavirus pandemic is the end of Halal tourism and hospitality as we know it or not. The paper offers an in-depth theoretical examination of the different aspect of the pandemic on Halal tourism and hospitality industry and provides guidance on how to address these different aspects. The current paper is one of very few research papers addressing coronavirus on the tourism and hospitality industry. Full article
(This article belongs to the Special Issue Electronic Marketing Sustainability)
►▼ Show Figures

Figure 1

Show export options expand_more Show export options expand_less
Select all
Export citation of selected articles as:
 
Displaying articles 1-2
Back to TopTop