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Mass and Social Media for Sustainable Tourism
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Mass and Social Media for Sustainable Tourism

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".

Deadline for manuscript submissions: closed (26 March 2023) | Viewed by 21741

Special Issue Editor

Prof. Dr. Yoonjae Nam

E-Mail Website
Guest Editor
Department of Culture, Tourism and Content, Kyung Hee University, 26 Kyungheedae-ro, Hoegi-dong, Dongdaemun-gu, Seoul, Republic of Korea
Interests: tourism; media; cultural tourism; social network
Special Issues, Collections and Topics in MDPI journals

Special Issue Information

Dear Colleagues,

The aim of this Special Issue is to discuss the current major topics concerning the use of mass, social, or current new media for sustainable tourism practices. Tourism is one of the world’s fastest growing industries, and has widespread impacts on our environment, society, and economy. It creates economic benefits to host communities, encourages the preservation of cultural and natural heritages, and promotes a global understanding and peace to world citizens. Social media has enabled system interoperability and dynamic information exchange among users, generating infinite possibilities to develop sustainable tourism strategies, strongly based on the interconnectedness fundamental to the ecosystem. In addition, social media has changed the entire tourism business. Using social networking services (SNS) is not just personal; through social networking services (SNS), people can collect information, share tour experiences, and influence others to make decisions. Tourism is an informative-intensive industry, and information distribution and advertising on social media play a key role (Joo et al., 2020). Information ecology for tourism can be created by interrelationships between tourists, enterprises, technologies, and the surrounding information environment through information strategies, information-seeking behavior, information management, and information architecture with social media. However, mass media (e.g., newspaper, magazine, and broadcasting) still affects the tourism industry, especially when addressing social issues about sustainable tourism, collecting public opinions, and performing monitoring and education functions for sustainable tourism.

Thus, this Special Issue of Sustainability titled “Mass and Social Media for Sustainable Tourism” intends to encourage exciting and innovative interdisciplinary discussions among researchers with regards to major current trends in media research, primarily focusing on sustainable tourism. The following includes examples of topics of interest:

  • Positive or negative impacts of media on sustainable tourism in terms of social equity and the environment
  • Stakeholders’ and/or tourists' use of  mass or social media to promote responsible behavior for sustainable tourism
  • Roles of  mass media in sustainable tourism practices for protecting natural and cultural heritage
  • Connectedness and interrelationships via media in sustainable tourism for enhancing the welfare of local residents and tourists
  • Social changes through enriched interactions via traditional or social media in terms of sustainable tourism
  • Innovative applications of new media (e.g., OTT and Youtube) for sustainable tourism development
  • Relationships between information ecology via meida industry and sustainable tourism
  • New research methods for sustainable tourism in media and commucation research.

Prof. Dr. Yoonjae Nam
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • sustainable tourism
  • mass media
  • social media

Published Papers (5 papers)

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Research

16 pages, 973 KiB  
Article
Indicator System and Construction Level of Online Service Functions on New Media Platforms of Tourist Attractions: A Case Study of Yangzhou City, China
by Peng Ye and Yuping Liu
Sustainability 2023, 15(9), 7441; https://0-doi-org.brum.beds.ac.uk/10.3390/su15097441 - 30 Apr 2023
Cited by 1 | Viewed by 1311
Abstract
Along with the rapid development of the mobile Internet, new media platforms are an important medium to assist tourist attractions in reaching tourists with their tourism services. This study takes the tourist attractions in Yangzhou, a famous historical and cultural city in China, [...] Read more.
Along with the rapid development of the mobile Internet, new media platforms are an important medium to assist tourist attractions in reaching tourists with their tourism services. This study takes the tourist attractions in Yangzhou, a famous historical and cultural city in China, as the research cases. First, a classification system for the online service functions on new media platforms (NMPOSF) of tourist attractions is proposed. Then, an indicator system for evaluating the construction level of NMPOSFs is constructed using the hierarchical analysis method. Finally, the construction level of NMPOSFs for 57 A-grade tourist attractions in Yangzhou City of China is evaluated and analyzed based on the indicator system. The main conclusions are as follows: (1) There are four first-level functional indicators of NMPOSFs for tourist attractions: information push, local service, electronic business and interactive consultation, as well as 24 second-level functional indicators; (2) There are significant differences in the construction level of NMPOSFs among new media platforms. Currently, Amap has advantages in the number of tourist attractions, the number of service functions and comprehensive scores; (3) The construction level of different types of NMPOSFs also differs. The type of highest construction level is interactive consultation, and the type of lowest construction level is local service; (4) There is still a great deal of room for the NMPOSFs for tourism attractions of A-grade or above to be improved in Yangzhou City, and Slender West Lake currently has the highest NMPOSF construction level. This study provides an empirical basis for the functional construction and service enhancement of new media platforms for tourist attractions in the mobile Internet era. Full article
(This article belongs to the Special Issue Mass and Social Media for Sustainable Tourism)
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12 pages, 256 KiB  
Article
ICT Infrastructure, OTT Market Growth, Economic Freedom, and International Tourism: A Cross-Country Empirical Study
by Sangwon Lee, Soomin Joo, Jinyoung Park and Yoonjae Nam
Sustainability 2022, 14(19), 12236; https://0-doi-org.brum.beds.ac.uk/10.3390/su141912236 - 27 Sep 2022
Cited by 3 | Viewed by 1563
Abstract
This study examined whether information and communication technology (ICT), over the top (OTT) market growth, and economic freedom affect tourism at the global level. Toward this end, the present study tested regression models of inbound tourism and outbound tourism with panel data from [...] Read more.
This study examined whether information and communication technology (ICT), over the top (OTT) market growth, and economic freedom affect tourism at the global level. Toward this end, the present study tested regression models of inbound tourism and outbound tourism with panel data from 50 countries covering the years 2013 to 2020. The results of the panel-data analysis suggest that high levels of OTT advertising revenue and mobile broadband penetration contribute to high levels of inbound tourism. The results also reveal that high OTT advertising revenue, labor freedom, and income are associated with high levels of outbound tourism. The obtained results underscore that ICT and media play key roles in promoting international tourism. Full article
(This article belongs to the Special Issue Mass and Social Media for Sustainable Tourism)
17 pages, 715 KiB  
Article
Visiting Intentions toward Theme Parks: Do Short Video Content and Tourists’ Perceived Playfulness on TikTok Matter?
by Xi Wang, Yun Yu, Zhe Zhu and Jie Zheng
Sustainability 2022, 14(19), 12206; https://0-doi-org.brum.beds.ac.uk/10.3390/su141912206 - 26 Sep 2022
Cited by 14 | Viewed by 5375
Abstract
TikTok, along with other social media platforms, has emerged as one of the most important tools for many people, particularly millennials. Because the relationship between social media and customers’ behavioral intentions has long been a topic of discussion in the hospitality industry, the [...] Read more.
TikTok, along with other social media platforms, has emerged as one of the most important tools for many people, particularly millennials. Because the relationship between social media and customers’ behavioral intentions has long been a topic of discussion in the hospitality industry, the purpose of this study was to look into the potential determinants of customers’ visiting intentions toward Universal Studios Beijing on short video platforms such as TikTok. In addition, descriptive analysis was also conducted to show the demographic and other basic characteristics of the sample. The findings revealed that social interaction, informativeness, and trust had significant effects on perceived usefulness, as well as significant influences on the related visiting intentions from the perceived usefulness, ease of use, and playfulness. This study filled in the research gaps of the TikTok studies based on the extended technology acceptance model (TAM) and explored the effects of perceived playfulness on the theme park. This study can contribute to the formulation of operational and marketing strategies by theme park marketers, help internet vloggers with content creation and development, and provide suggestions to local governments for tourism destination management. Full article
(This article belongs to the Special Issue Mass and Social Media for Sustainable Tourism)
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23 pages, 592 KiB  
Article
Effects of Hallyu on Chinese Consumers: A Focus on Remote Acculturation
by Lili Sun and Jong-Woo Jun
Sustainability 2022, 14(5), 3018; https://0-doi-org.brum.beds.ac.uk/10.3390/su14053018 - 04 Mar 2022
Cited by 3 | Viewed by 5493
Abstract
Remote acculturation is a modern form of non-immigrant acculturation, which has primarily been used to investigate local people’s acculturation toward one or more foreign cultures. It has been approximately 30 years since the introduction of the first Korean TV drama Jealousy into China [...] Read more.
Remote acculturation is a modern form of non-immigrant acculturation, which has primarily been used to investigate local people’s acculturation toward one or more foreign cultures. It has been approximately 30 years since the introduction of the first Korean TV drama Jealousy into China in 1993, and China is the birthplace of the Chinese term of Hallyu. Chinese people have experienced a long-term and far-reaching impact of Hallyu and Korean culture. Hence, this paper aims to investigate the effects of Hallyu (e.g., degree of use of Hallyu cultural contents, the Hallyu image, and Hallyu cultural familiarity) on Chinese consumers, with a focus on remote acculturation. A total of 623 Chinese consumers’ survey data were collected, and an analysis of a structural equation model (SEM) was conducted to verify the research hypotheses. The results manifest that the degree of use of Hallyu cultural contents, the Hallyu image, the Hallyu cognitive image, the Hallyu affective image and Hallyu cultural familiarity positively influence Korean cultural orientation, while the Hallyu image, the Hallyu cognitive image and the Hallyu affective image exert a negative impact on Chinese cultural orientation, but the degree of use of Hallyu cultural contents and Hallyu cultural familiarity do not significantly negatively affect Chinese cultural orientation. Moreover, Korean cultural orientation brings about a positive effect on attitudes toward Korea, while Chinese cultural orientation negatively impacts on attitudes toward Korea. Additionally, attitudes toward Korea generate a positive influence on visit intention to Korea, along with the intention to purchase Korean products. Overall, this paper enriches the research objects of remote acculturation, extends the research scope of remote acculturation and provides a new perspective for studies on Hallyu by introducing remote acculturation into the exploration of Hallyu. Full article
(This article belongs to the Special Issue Mass and Social Media for Sustainable Tourism)
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24 pages, 1937 KiB  
Article
Social Media in Sustainable Tourism Recovery
by Beata Hysa, Iwona Zdonek and Aneta Karasek
Sustainability 2022, 14(2), 760; https://0-doi-org.brum.beds.ac.uk/10.3390/su14020760 - 11 Jan 2022
Cited by 14 | Viewed by 6647
Abstract
In the light of the COVID-19 pandemic, it is crucial to manage tourist destinations to allow the recovery of tourism on the one hand and reduce its negative impact on the environment and the local community on the other. Information provided via social [...] Read more.
In the light of the COVID-19 pandemic, it is crucial to manage tourist destinations to allow the recovery of tourism on the one hand and reduce its negative impact on the environment and the local community on the other. Information provided via social media (SM) by both residents and tourists can help restart tourism. This paper identifies ways of sharing travel experiences by tourists on social media. The research was conducted in Poland on a sample of 271 respondents from each generation using questionnaires. Results showed that the way tourists use SM during and after their trip differs by generation and gender what could be used in promoting responsible behaviour for sustainable tourism. Differences between generations can be observed in behaviours such as ongoing planning the trip, obtaining information about the place to stay, keeping a photo album for friends, and writing reviews. Moreover, more often than men, women use SM to obtain information about the place of stay and share their impressions of the trip by sending MMS or emails. Tracking tourists’ travel behaviour on social media will allow city managers to gather information and respond to their needs and expectations and ensure effective urban management and city promotion. Full article
(This article belongs to the Special Issue Mass and Social Media for Sustainable Tourism)
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