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On the Psychology of Sustainable Consumption

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Psychology of Sustainability and Sustainable Development".

Deadline for manuscript submissions: closed (15 August 2022) | Viewed by 4125

Special Issue Editors


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Guest Editor
Department of Marketing, University of Groningen, 9747AE Groningen, The Netherlands
Interests: consumer psychology; persuasion; unconscious influence; consumer self-regulation; nudging and heuristics; consumer health and well-being; food-related decision making; sustainable consumption

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Guest Editor
1. Faculty of Economics and Business Administration, Vilnius University, 01513 Vilnius, Lithuania
2. Department of Management, ISM, University of Management and Economics, LT-06109 Vilnius, Lithuania
Interests: sustainable and health-related consumer behavior; international marketing

Special Issue Information

Dear Colleagues,

While the urgency and relevance of promoting sustainable consumption are undisputed as a key means to slow down or reverse global challenges such as climate change, pollution, and exhaustion of natural resources, grounded understanding of the drivers and barriers underlying the change from regular to sustainable consumption has greatly lagged behind. The present Special Issue aims to address and bridge this gap by specifically focusing on the psychology of sustainable consumption. This Special Issue thus aims to connect the behavioral sciences at large with the focus area of the acquisition, use, and/or disposal of sustainable goods and services. Hence, we are interested in work exploring key emerging themes in behavioral science, examining how they may be applied to foster a boost in sustainable consumption and thus to substantially contribute to slowing down or even reversing the threats described above.

To this end, we invite scholars to submit their best work that focuses on using strong theorizing and rigorous methodologies to understand when and why consumers (fail to) acquire, use, and/or dispose of sustainable products and services vis-a-vis their regular counterparts. We particularly welcome empirical research (either involving primary data or secondary data analyses), although systematic literature reviews (preferably meta-analyses) are also welcomed.

This specific psychological lens, focusing on theory driven, top-down, and hypotetico-deductive approaches combined with using “tried and tested” methodologies (preferably experimental research including the use of prevalidated paradigms, tasks, and measures) aims to complement and distinguish the present issue from other work on the (promotion of) sustainable consumption, which frequently features a more phenomenological, bottom-up, and data-driven approach.

Research topics may include but are not limited to the following:

  • research on how personality traits may influence sustainable consumption
  • the role of experienced threats in driving sustainable choices
  • licensing and/or consistency effects in sustainable consumption
  • the self-regulation of sustainable consumption
  • impulsive vs. deliberate drivers of sustainable judgment and choice
  • approach vs. avoidance-motivated drivers of (non)sustainable consumption
  • social influence and persuasion approaches to promote sustainable consumption
  • the role of habit and habit formation in the promotion of sustainable consumption
  • nudging sustainable choices

Prof. Dr. Bob M. Fennis
Prof. Dr. Justina Gineikiene
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • sustainable consumption
  • self-regulation
  • sustainable judgment and choice
  • sustainable choices

Published Papers (1 paper)

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Research

19 pages, 5194 KiB  
Article
The Half-Truth Effect and Its Implications for Sustainability
by Alberto Barchetti, Emma Neybert, Susan Powell Mantel and Frank R. Kardes
Sustainability 2022, 14(11), 6943; https://0-doi-org.brum.beds.ac.uk/10.3390/su14116943 - 06 Jun 2022
Viewed by 3320
Abstract
Misinformation on sustainability has become a widespread phenomenon in many different contexts. However, relatively little is known about several important determinants of belief in misinformation, and even less is known about how to debias that belief. The present research proposes and investigates a [...] Read more.
Misinformation on sustainability has become a widespread phenomenon in many different contexts. However, relatively little is known about several important determinants of belief in misinformation, and even less is known about how to debias that belief. The present research proposes and investigates a new effect, the half-truth effect, to explain how message structure can influence belief in misinformation. Two survey-based experiments were conducted to show that people exhibit greater belief in a false claim when it is preceded by a true claim, even if the two claims are logically unrelated. Conversely, when a false claim is presented before the true claim, it reduces the belief in the entire statement. Experiment 1 shows the basic half-truth effect. Experiment 2 investigates an individual difference, propensity to believe meaningless statements are profound, which impacts the half-truth effect. Both experiments also investigate debiasing of the false information. The results of the experiments were analyzed using analysis of variance and regression-based mediation analysis. Results show that belief in misinformation is dependent on message structure, and show that the order in which true and false elements are presented has a strong influence on belief in sustainability misinformation. Finally, we present a discussion of how policy makers can use these findings to identify those people who are most likely to be swayed by the misinformation, and then design responses to debias sustainability misinformation. Full article
(This article belongs to the Special Issue On the Psychology of Sustainable Consumption)
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