Research

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14 pages, 501 KiB

Open AccessArticle

No One Is Leaving This Time: Social Media Fashion Brand Communities

by Albert Chukwunonso Diachi, Ayşe Tansu and Oseyenbhin Sunday Osemeahon

Sustainability 2021, 13(23), 12957; https://0-doi-org.brum.beds.ac.uk/10.3390/su132312957 - 23 Nov 2021

Viewed by 2292

In an attempt to enrich existing literature on online fashion brand communities in the digital era, this research aimed at exploring the relationship between peer influence and self-disclosure on sustaining consumer engagement in generating loyalty to social media fashion brand communities (SMFBCs). The [...] Read more.

In an attempt to enrich existing literature on online fashion brand communities in the digital era, this research aimed at exploring the relationship between peer influence and self-disclosure on sustaining consumer engagement in generating loyalty to social media fashion brand communities (SMFBCs). The survey included a sample of 365 members who follow local Nigerian SMFBCs and was analyzed using SmartPLS v3.2.9. Findings from the study show that peer influence and self-disclosure have a positive impact on sustaining consumer engagement in social media fashion brand communities. Furthermore, the findings show that self-disclosure mediated the relationship between peer influence and sustaining consumer engagement. Finally, consumer engagement fosters loyalty to social media brand communities. Full article

(This article belongs to the Special Issue Social Media and Sustainability in the Digital Era)

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20 pages, 862 KiB

Open AccessArticle

Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality

by Untung Rahardja, Tanaporn Hongsuchon, Taqwa Hariguna and Athapol Ruangkanjanases

Sustainability 2021, 13(20), 11492; https://0-doi-org.brum.beds.ac.uk/10.3390/su132011492 - 18 Oct 2021

Cited by 46 | Viewed by 4797

Abstract

Business activities using social media are currently growing and its development has intrigued practitioners and academics. The purpose of doing this present research is to build a conceptual model, which connects the concepts of customer perceived value and customer experiences with the concept [...] Read more.

Business activities using social media are currently growing and its development has intrigued practitioners and academics. The purpose of doing this present research is to build a conceptual model, which connects the concepts of customer perceived value and customer experiences with the concept of customer relationship quality to produce sustainable customer intention in social media commerce. Considering the results of two exogenous constructions, namely customer perceived value and customer experience, it can be concluded that both have an impact on relationship quality and customer sustainable intention. In this study, there are six hypotheses, consisting of five accepted hypotheses and one rejected hypothesis. After doing a deeper analysis, it is revealed that good relationship quality determines the significance of sustainable customer intention. In addition, this conducted research examines and experimentally confirms the role of customer perceived value and the customer experience in determining relationship quality and sustainability of customers founded in social media commerce. The novelty shown in this study lies in the integration of two exogenous variables, namely customer perceived value and customer experience, with the variables of relationship quality and customer sustainability intention. Finally, the findings provide theoretical, managerial, and social value and impact for academics, practitioners, and society. Full article

(This article belongs to the Special Issue Social Media and Sustainability in the Digital Era)

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21 pages, 4995 KiB

Open AccessArticle

Analizing Teens an Analysis from the Perspective of Gamers in Youtube

by Raquel Lozano-Blasco, Mᵃ Pilar Latorre-Martínez and Alejandra Cortes-Pascual

Sustainability 2021, 13(20), 11391; https://0-doi-org.brum.beds.ac.uk/10.3390/su132011391 - 15 Oct 2021

Cited by 7 | Viewed by 2433

Abstract

(1) Gamers are a new social phenomenon on YouTube whose success is based on their humour and social identity. The aim of this research is to deepen the understanding of the behaviour of the 100 gamers with the largest numbers of fans worldwide [...] Read more.

(1) Gamers are a new social phenomenon on YouTube whose success is based on their humour and social identity. The aim of this research is to deepen the understanding of the behaviour of the 100 gamers with the largest numbers of fans worldwide by studying their channels on YouTube; (2) Methods: This is a longitudinal research study from 20/08/2019 to 20/08/2020. The methodology consists of three techniques: social media analysis, opinion mining or sentiment analysis, and qualitative semantic analysis; (3) Results: The results of regression and KPI analysis confirm that the most popular contents have high levels of humour, positive polarity, irony, and subjectivity. In addition, the jargon of the digital community is used, focusing on group identification; (4) Conclusions: We conclude that teenagers use YouTube to search content that is cheerful, fun, and with high doses of humor and irony, in which gamers narrate their own vision of reality. Understanding these characteristics makes it possible to adapt educational channels to the interests of the adolescent community. At the same time, it allows us to understand how group identity is constructed in the virtual community, being able to establish lines of intervention from the educational and family orientation. Full article

(This article belongs to the Special Issue Social Media and Sustainability in the Digital Era)

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20 pages, 3082 KiB

Open AccessArticle

Most Often Motivated by Social Media: The Who, the What, and the How Much—Experience from Poland

by Karol Król and Dariusz Zdonek

Sustainability 2021, 13(20), 11193; https://0-doi-org.brum.beds.ac.uk/10.3390/su132011193 - 11 Oct 2021

Cited by 2 | Viewed by 2800

Abstract

Content published in social media (SM) can be motivating. It can induce action, stimulate demand, and shape opinions. On the other hand, it can demotivate, cause helplessness, or overwhelm with information. Still, the impact of SM is not always the same. The paper [...] Read more.

Content published in social media (SM) can be motivating. It can induce action, stimulate demand, and shape opinions. On the other hand, it can demotivate, cause helplessness, or overwhelm with information. Still, the impact of SM is not always the same. The paper aims to analyse the relations between sex, personality, and the way social media is used and motivation to take specific actions. The conclusions are founded on a survey (n = 462). The data were analysed with statistical methods. The study revealed that the use of SM has a significant impact on the motivation to act. Browsing through descriptions and photographs of various achievements posted by others in SM increased the intrinsic motivation of the respondents. Positive comments and emojis had a similar effect. Moreover, women and extraverts noted a significantly greater impact of SM on their intrinsic motivation concerning health and beauty effort, travel, hobby, and public expression of opinions than men and introverts. The results can be useful to recruiters. Extravert women that are open to cooperation, thorough, and well-organised are more likely to be active in SM. Full article

(This article belongs to the Special Issue Social Media and Sustainability in the Digital Era)

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16 pages, 5335 KiB

Open AccessArticle

A Study on the Network Effectiveness of Sustainable K-Fashion and Beauty Creator Media (Social Media) in the Digital Era

by Younkue Na, Sungmin Kang and Hyeyeon Jeong

Sustainability 2021, 13(16), 8758; https://0-doi-org.brum.beds.ac.uk/10.3390/su13168758 - 05 Aug 2021

Cited by 2 | Viewed by 3891

Abstract

With the convergence of various media in the digital era, the influence of Korean fashion/beauty on popular culture is growing rapidly. This study examines the sustainable relationship between the content and community characteristics of Korean fashion/beauty creator media, the associated social exchange relationships, [...] Read more.

With the convergence of various media in the digital era, the influence of Korean fashion/beauty on popular culture is growing rapidly. This study examines the sustainable relationship between the content and community characteristics of Korean fashion/beauty creator media, the associated social exchange relationships, and the effectiveness of the network among international consumers. In total, 614 international consumers who had made Korean fashion product purchases, viewed Korean fashion creator media, and shared information related to Korean fashion at least once were selected as a sample. Frequency analysis, reliability and validity analysis, measurement model analysis, and path analysis were conducted using SPSS and AMOS. The results showed that, first, content uniqueness had a significant effect on perceived similarity, although content continuity did not. In addition, content uniqueness and content continuity both had a significant effect on emotional expectations. Second, community scalability and community cohesion both had a significant effect on perceived similarity, and community scalability and community cohesion had a significant effect on emotional expectations. Third, perceived similarity had a significant effect on both emotional expectation consciousness and parasocial interaction, and emotional expectation consciousness had a significant effect on parasocial interaction. Finally, parasocial interaction had a significant effect on fad-like behavior. Through this, this study expanded the scope of academic research by linking the contents and community characteristics of Korean fashion/beauty creator media with research problems in the field of social exchange from the perspective of network effectiveness. Integrating this with the existing studies on consumer acceptance of Hallyu culture is expected to lead to the development of a more descriptive theoretical model for the formation of attitudes and purchase intentions toward Korean fashion/beauty products. Full article

(This article belongs to the Special Issue Social Media and Sustainability in the Digital Era)

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25 pages, 1358 KiB

Open AccessArticle

Social Facilitators of Specialist Knowledge Dispersion in the Digital Era

by Anna Pietruszka-Ortyl and Małgorzata Ćwiek

Sustainability 2021, 13(10), 5759; https://0-doi-org.brum.beds.ac.uk/10.3390/su13105759 - 20 May 2021

Cited by 3 | Viewed by 2451

Abstract

The digital revolution has triggered disproportions resulting from unequal access to knowledge and various related skills, because the constituting new civilization is based on specific, high-context, and personalized professional knowledge. In response to these dependencies, and in line with the sustainability paradigm, the [...] Read more.

The digital revolution has triggered disproportions resulting from unequal access to knowledge and various related skills, because the constituting new civilization is based on specific, high-context, and personalized professional knowledge. In response to these dependencies, and in line with the sustainability paradigm, the issue of diffusion of knowledge, especially of the professional type, is of particular importance in eliminating the increasing digital inequalities. Therefore, the main challenge is to stimulate the free dispersion of intellectual workers’ knowledge. Their openness and commitment, devoid of opportunistic and knowledge-flow restraining attitudes, are prerequisites for the development of a sustainable society (synonymous with Civilization 5.0 or Humanity 5.0). The article endeavors to verify trust as the leading factor of effective specialist knowledge exchange. Its purpose is to analyze and diagnose the components, enablers, and types of trust that affect the diffusion of specific forms of professional knowledge in different groups of organizational stakeholders treated as knowledge agents. Systematic scientific literature analysis, expert evaluation, and structured questionnaires were used to develop and verify the hypotheses. Direct semistructured individual interviews, focus-group online interviews, computer-assisted telephone interviews, and computer-assisted web interviews were also applied in the paper. The research results confirmed the assumption that reliability-based trust, built on competence-based trust and reinforced by benevolence-based trust, is the foundation of the exchange of professional knowledge. It also supported the hypotheses that this process depends on the group of knowledge agents, the dominant form of trust, as well as its enhancers and types of exchanged knowledge. Conducted explorations constitute a theoretical and practical contribution to the subject of professional knowledge exchange. They fill the research gap regarding vehicles of trust as a factor of specialist knowledge diffusion and provide general, practical guidelines in terms of shaping individual components of competence-, benevolence-, and reliability-based trust due to the type of transferred knowledge and the group of knowledge agents involved in its circulation. Full article

(This article belongs to the Special Issue Social Media and Sustainability in the Digital Era)

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11 pages, 499 KiB

Open AccessArticle

Sustainable Development in the Digital Age of Entrepreneurship

by Ewa Stawicka

Sustainability 2021, 13(8), 4429; https://0-doi-org.brum.beds.ac.uk/10.3390/su13084429 - 15 Apr 2021

Cited by 18 | Viewed by 3364

Abstract

The purpose of this article is to present a research model that examines dependencies of how aspects of corporate social responsibility (CSR)—specifically, communication with stakeholders, knowledge management, and strategy—influence the building of a sustainable development model in enterprises. An instrument with four constructs [...] Read more.

The purpose of this article is to present a research model that examines dependencies of how aspects of corporate social responsibility (CSR)—specifically, communication with stakeholders, knowledge management, and strategy—influence the building of a sustainable development model in enterprises. An instrument with four constructs (CSR-communication with stakeholders, CSR-knowledge management, CSR-strategy, and sustainable development) was prepared and served to entities from medium-sized enterprises. The collected data was analyzed by modeling the partial least squares structural equations using the least squares method. The results showed that all three constructs (CSR-communication with stakeholders, CSR-knowledge management, CSR-strategy) were positively and strongly associated with sustainable development model building in enterprises. The practical implications were intended to provide an understanding of behavior related to the development of business models oriented towards sustainable development in the small business sector. Research can help companies identify the advantages and disadvantages of retaining existing users and attracting new users by communicating with stakeholders, managing knowledge, and creating responsible strategies. This study enriches the literature by contributing to general knowledge about creating a model of sustainable development. Social reports on actions for sustainable development are of particular importance, and this topic is also important for the small and medium sized enterprises (SME) sector. Full article

(This article belongs to the Special Issue Social Media and Sustainability in the Digital Era)

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Other

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18 pages, 1002 KiB

Open AccessSystematic Review

A Systematic Review of Social Media Integration to Teach Speaking

by Emily John and Melor Md Yunus

Sustainability 2021, 13(16), 9047; https://0-doi-org.brum.beds.ac.uk/10.3390/su13169047 - 12 Aug 2021

Cited by 17 | Viewed by 6353

Abstract

The ubiquitous nature of social media (SM) makes it a very essential tool to use in the world of education, especially with the advent of the COVID-19 pandemic which has led to a paradigm shift in the approaches used in the teaching and [...] Read more.

The ubiquitous nature of social media (SM) makes it a very essential tool to use in the world of education, especially with the advent of the COVID-19 pandemic which has led to a paradigm shift in the approaches used in the teaching and learning of English language skills. This review focuses on the use of social media as a medium of instruction to aid the acquisition of speaking skills, which many learners find extremely challenging and inhibiting. Thus, this systematic review investigates the integration of social media in the teaching and learning of speaking skills. To ensure the systematic analysis of the selected articles, Preferred Reporting Items for Systematic review and Meta-Analyses (PRISMA) 2020 guidelines were utilized. A total of 36 peer-reviewed journal articles from the year 2016 to 2021 were accessed from two databases: ERIC and Google Scholar. Prior to the start of the review, an inclusion and exclusion criteria selection process was conducted to ensure the focus of the review. Overall, the articles reviewed presented the claim that the integration of social media is seen as a positive inclusion for the teaching of speaking skills using various social media applications. Findings reveal that there are improvements in speaking skills, as well as confidence to speak and a decline in speaking anxiety. Teachers and educators can now make use of the various social media platforms such as Telegram, Facebook, WhatsApp, and others to provide learners with more practice that is not only restricted to the classroom but has moved beyond it. Full article

(This article belongs to the Special Issue Social Media and Sustainability in the Digital Era)

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