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Sustainable Hospitality and Tourism Marketing
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Sustainable Hospitality and Tourism Marketing

A special issue of Sustainability (ISSN 2071-1050).

Deadline for manuscript submissions: closed (31 December 2019) | Viewed by 15100

Special Issue Editors

Prof. Sheng-Hshiung Tsaur

E-Mail Website
Guest Editor
Department of Marketing and Tourism Management, National Chiayi University, Chiayi, Taiwan, ROC.
Interests: leisure and tourism management, travel marketing, sustainable tourism, and hospitality management
Prof. Chang-Hua Yen

E-Mail Website
Guest Editor
Department of Leisure and Recreation Management, National Taichung University of Science and Technology, Taichung, Taiwan, ROC.
Interests: tourism management, travel marketing, film tourism, sustainable tourism, and hospitality management

Special Issue Information

Dear Colleagues,

The hospitality and tourism industry is one of the largest industries in the world. However, hospitality and tourism marketing has often been regarded as exploitative and fuelling hedonistic consumerism (Font and McCabe, 2017). Sustainable marketing is a broader management concept that focuses on achieving the ‘triple bottom line’ through creating, designing and delivering sustainable products and services with higher net sustainable value whilst continuously satisfying customers and other stakeholders. The Special Issue on “Sustainable Hospitality and Tourism Marketing” in Sustainability aims to discuss the framework of sustainable marketing from the hospitality and tourism perspective. This issue caters to academia, industry professionals, and public readers seeking innovative ideas/models. Research papers, as well as conceptual papers discussing sustainable marketing for hospitality and tourism, are welcome.

Suggested topics (which should be clearly situated in hospitality and tourism contexts) include, but are not limited to:

  • Green marketing and sustainability
  • Marketing segmentation and sustainability
  • Marketing mix and sustainability
  • Sustainability communication in tourism and hospitality
  • Corporate social responsibility and sustainability
  • Sustainability and the experience economy
  • Consumer decision-making and sustainability
  • Sustainable consumption behavior
  • Sustainable customer value
  • Marketing destination sustainability

Prof. Sheng-Hshiung Tsaur
Prof. Chang-Hua Yen
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • sustainable marketing
  • sustainable development
  • hospitality marketing
  • tourism marketing

Published Papers (3 papers)

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Research

13 pages, 226 KiB  
Article
The Role of Chronological Age, Health, and Basic Psychological Needs for Older Adults’ Travel Intention
by Sangguk Kang, Chen-Kuo Pai and Donghan Kim
Sustainability 2019, 11(23), 6864; https://0-doi-org.brum.beds.ac.uk/10.3390/su11236864 - 03 Dec 2019
Cited by 9 | Viewed by 2849
Abstract
This study examined how demographic information, chronological age, older adults’ physical and mental health, and basic psychological needs affected travel intention. The survey samples were collected from 577 adults, all over 60 years of age. A hierarchical multiple regression analysis was used to [...] Read more.
This study examined how demographic information, chronological age, older adults’ physical and mental health, and basic psychological needs affected travel intention. The survey samples were collected from 577 adults, all over 60 years of age. A hierarchical multiple regression analysis was used to test the proposed hypotheses. First, demographic information with chronological age was used for primary analysis. The outcome indicated that chronological age was negatively associated with travel intention while all other demographic variables were not. Secondly, when physical and mental health condition variables were added, physical health positively affected travel intention while chronological age still negatively affected travel intention. Thirdly, psychological needs (autonomy, competence, relatedness) for travel were included in the final analysis. The outcome showed that all psychological needs variables had a significant impact on travel intention for those with a physical health condition. However, chronological age was not a significant factor in travel intention during this analysis. This study shows that chronological age is not always an important factor that affects older adults’ travel intention when other health and psychological variables are considered. This study provides some practical implications and tips for travel industry managers who are targeting the aging population. Full article
(This article belongs to the Special Issue Sustainable Hospitality and Tourism Marketing)
13 pages, 2279 KiB  
Article
Investigating Key Attributes in Experience and Satisfaction of Hotel Customer Using Online Review Data
by Hyun-Jeong Ban, Hayeon Choi, Eun-Kyong Choi, Sanghyeop Lee and Hak-Seon Kim
Sustainability 2019, 11(23), 6570; https://0-doi-org.brum.beds.ac.uk/10.3390/su11236570 - 21 Nov 2019
Cited by 54 | Viewed by 7415
Abstract
With the development of social media, customers are sharing their experiences, and it is rapidly spreading as a form of online review. That is why the online review has become a significant information source affecting customers’ purchase intention and behavior. Therefore, it is [...] Read more.
With the development of social media, customers are sharing their experiences, and it is rapidly spreading as a form of online review. That is why the online review has become a significant information source affecting customers’ purchase intention and behavior. Therefore, it is important to understand the customer’s experience shown in the online review in order to maintain sustainable customer satisfaction and loyalty. The purpose of this study is to investigate what are the key attributes and the structural relationship of those key attributes. To accomplish this purpose, a total of 6596 hotel reviews were collected from Google (google.com). A frequency analysis using text mining was performed to figure out the most frequently mentioned attributes. In addition, semantic network analysis, factor analysis, and regression analysis were applied to understand the experience and satisfaction of the hotel customer. As a result, the top 99 keywords were divided into four groups such as “Intangible Service”, “Physical Environment”, “Purpose”, and “Location”. The factor analysis reduced the dimension of the original 64 keywords to 22 keywords, and grouped them into five factors, which are “Access”, “F&B (Food and Beverage)”, “Purpose”, “Tangibles”, and “Empathy”. Based on these results, theoretical and practical implications for sustainable hotel marketing strategies are suggested. Full article
(This article belongs to the Special Issue Sustainable Hospitality and Tourism Marketing)
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16 pages, 887 KiB  
Article
Antecedents and Consequences of Brand Experiences in a Historical and Cultural Theme Park
by Junhui Wang, Jinwon Kim and Sanghoon Kang
Sustainability 2019, 11(17), 4810; https://0-doi-org.brum.beds.ac.uk/10.3390/su11174810 - 03 Sep 2019
Cited by 6 | Viewed by 3969
Abstract
Sustainability has been a major research topic in the tourism and hospitality industry, and theme parks are no exception, particularly in terms of their economic sustainability. Yet few studies have specifically explored sustainability approaches for theme parks. This work examines structural relationships among [...] Read more.
Sustainability has been a major research topic in the tourism and hospitality industry, and theme parks are no exception, particularly in terms of their economic sustainability. Yet few studies have specifically explored sustainability approaches for theme parks. This work examines structural relationships among theme park attributes and visitors’ brand experiences, perceived value, satisfaction, and behavioral intentions at a theme park. Data from 321 respondents, collected at a famous historical and cultural theme park in China, were incorporated into statistical analyses (e.g., structural equation modeling) in R software. Compared to peripheral attributes, core attributes comprised an antecedent that was closely and significantly related to brand experiences. Of the brand experiences construct consisting of sensory, affective, intellectual, and behavioral experiences, sensory and behavioral experiences significantly influenced the functional value of the perceived value and sensory and intellectual experiences significantly influenced the emotional value of the perceived value. The functional and emotional values each significantly affected satisfaction, which in turn significantly influenced behavioral intention. This study is the first to apply the brand experience concept in a theme park context. Theoretical and practical implications for achieving sustainable theme park growth and development are also provided. Full article
(This article belongs to the Special Issue Sustainable Hospitality and Tourism Marketing)
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