Dear Colleagues,

The aim of this Special Issue is to shed light on the role that CSR plays in any company’s strategic approach.

CSR offers companies a wide range of possibilities in order to integrate sustainable development policies into their inner activities. Furthermore, these activities should no longer be considered charity actions but rather a real strategic core for the company. The ability to develop actions of great impact and social acceptance, as well as giving them visibility, can represent competitive advantage and build the basis for differentiation.

Therefore, aligning the strategies of the company with the objectives of sustainable development through a solid CSR proposal is not only desirable, but it is also profitable in the medium and long term. Society’s and consumers’ positive perception of this type of actions directly influences consumers’ trust and loyalty. This Special Issue considers CSR a key element on which organizations should focus. Thus, CSR policies are desirable both for the entities themselves and for society as a whole.

As a consequence, this Special Issue will comprise a collection of empirical and theoretical studies covering a wide range of themes related to CSR as a strategic asset for companies. We encourage submissions that address issues related (but not limited) to the following main topics:

• CSR literacy and CSR initiatives;
• CSR ,anagement;
• Marketing and CSR;
• Strategic CSR;
• CSR social impact;
• Impact of CSR on consumers: trust and loyalty;
• CSR and profitability;
• CSR strategies to achieve UN Sustainable Development Goals.

Papers selected for this Special Issue will undergo a rigorous peer-review process with the aim of the rapid and wide dissemination of research results.

Prof. Dr. Javier Sanchez Garcia
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

• business strategy
• key strategic asset
• corporate social responsibility
• sustainable development goals
• health
• wellness
• welfare
• social image
• trust
• consumer preference
• purchase intention
• consumer satisfaction
• consumer loyalty