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Transformative Times for Food Consumption: Moving towards Sustainability

A special issue of Sustainability (ISSN 2071-1050).

Deadline for manuscript submissions: closed (31 August 2022) | Viewed by 5775

Special Issue Editors


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Guest Editor
Department of Business Administration, University of Verona, Via Cantarane, 24, 37129 Verona VR, Italy
Interests: food marketing; wine marketing; consumer behavior; sustainability in the food system; agro-food business strategy; food and wine communication

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Guest Editor
Mohn Centre for Innovation and Regional Development, Western Norway University of Applied Sciences
Interests: food marketing; sustainable innovation; consumer behavior; digital economy; crowdfunding

Special Issue Information

Dear Colleagues,

This Special Issue of Sustainability aims to bring together current research regarding contemporary issues and future trends in sustainable food consumption.

In recent years, income growth has resulted in an increased consumption of products of higher value (such as meat and dairy products) in emerging economies, while rising societal and environmental concerns have led to major changes in consumer preferences in developed economies (e.g., reduced meat consumption). In particular, young generations are paying increased attention to the social and environmental impacts of food systems. However, the transformation of food systems addresses not only consumer choices but also business strategies. The rise of new technologies brings business innovations, providing consumers with new foods (e.g., insect- and algae-based foods) and new distribution channels (e.g., online supermarkets). Moreover, the increasing debate around food sustainability in both traditional mass media and social media contributes to generating new trends, while institutional bodies begin to take on an active role in elaborating recommendations and instruments promoting more sustainable lifestyles. Finally, recent public health issues have generated uncertainty and rearrangement in food provision and purchase in many countries around the world. Food sustainability is facing unexpected challenges in times of the COVID-19 crisis. Disruptive changes and economic issues are affecting food choices and consumption in the short term, but long-term effects can also be expected.

This Special Issue aims to explore these new trends and horizons in sustainable food consumption and to generate advanced understanding of the transformation of food consumption. Special attention will also be paid to research investigating the disruptive power exerted by global public health issues on food choice and sustainability. To encourage multi-disciplinary participation, this Special Issue will consider both conceptual and empirical studies on the following topics relating to food consumption research:

-      New trends in sustainable food and beverage production and consumption;

-      New technologies, new sustainable foods, and new consumer choices;

-      Public policies and media discourses in the transformation towards more sustainable food systems;

-      Food sustainability challenges during the COVID-19 crisis.

We expect that this Special Issue will contribute to advancing our knowledge on new sustainable food trends and will provide decisionmakers in the food industry with novel perspectives for their future business strategies during these times of global uncertainty.

Dr. Roberta Capitello
Dr. Natalia Maehle
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • sustainable food
  • sustainable consumption
  • consumer behavior
  • food innovation
  • food and beverage consumption
  • food technology
  • food marketing
  • green transition
  • disruptive changes

Published Papers (2 papers)

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Research

24 pages, 3475 KiB  
Article
Modern Methods of Sustainable Behaviour Analysis—The Case of Purchasing FMCG
by Konrad Biercewicz, Urszula Chrąchol-Barczyk, Jarosław Duda and Małgorzata Wiścicka-Fernando
Sustainability 2022, 14(20), 13387; https://0-doi-org.brum.beds.ac.uk/10.3390/su142013387 - 17 Oct 2022
Cited by 4 | Viewed by 2242
Abstract
In this manuscript, the authors aim to explore sustainable consumer behaviour during shopping at a self-service store with fast-moving consumer goods (FMCG). An innovative combination of virtual reality (VR) equipment and an electroencephalogram (EEG) was used in the study. The objective of the [...] Read more.
In this manuscript, the authors aim to explore sustainable consumer behaviour during shopping at a self-service store with fast-moving consumer goods (FMCG). An innovative combination of virtual reality (VR) equipment and an electroencephalogram (EEG) was used in the study. The objective of the study was to gather information as to how consumers make shopping decisions when buying fast-moving consumer goods (FMCG). The studies conducted so far have used either VR or EEG. To the best knowledge of the authors, no results of a study from the FMCG sector using both these devices simultaneously have ever been published. The results of the pilot studies are presented in the paper. The presented results constitute a part of a wider research project within the scope of which a triangulation of the research methods was used, enabling deeper analyses to be conducted of conscious and non-conscious aspects of the study subjects. The authors analysed primary data indicative of sustainable consumer behaviour. Descriptive statistics, including such measures as a mean value, standard deviation, and correlation analysis, as well as the Valence/Arousal Index, were used. The conducted studies provided knowledge of sustainable behaviour for two types of consumers – non-routine and considerate. Moreover, emotion indicators for FMCG products were defined, out of which the highest satisfaction was recorded for salmon as a product. Full article
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18 pages, 3626 KiB  
Article
A Macroeconomic Review of the Factors Influencing Fruit Consumption in Romania—The Road towards Sustainability
by Gabriel Popescu, Nicolae Istudor, Alina Zaharia, Maria-Claudia Diaconeasa, Ioana Panait and Marian-Cătălin Cucu
Sustainability 2021, 13(22), 12793; https://0-doi-org.brum.beds.ac.uk/10.3390/su132212793 - 19 Nov 2021
Cited by 2 | Viewed by 2894
Abstract
Sustainable development, including the consumption of sustainable food, is an issue that is receiving increasing attention in research and policy construction. Thus, complex policies are being created to address these issues, targeting economic, social, and environmental factors. This study aims to provide a [...] Read more.
Sustainable development, including the consumption of sustainable food, is an issue that is receiving increasing attention in research and policy construction. Thus, complex policies are being created to address these issues, targeting economic, social, and environmental factors. This study aims to provide a macroeconomic overview of the factors that have the potential to influence fruit consumption at a national level, so that proposals can be offered in order to pursue a more sustainable fruit consumption in Romania. In order to carry out the research, two approaches were used: a bibliometric technique, through which the Scopus and Web of Science publications on the supply and consumption of fruits were analyzed, and an econometric approach, through which some of the macroeconomic factors influencing fruit consumption in Romania were identified and assessed. The study highlights the high interest of worldwide researchers in the field and an upward trend in Romanian fruit consumption. Full article
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