Green Consumption and Sustainable Marketing
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".
Deadline for manuscript submissions: closed (15 January 2021) | Viewed by 572
Special Issue Editors
Interests: consumer behavior; branding; anti-consumption; sustainability
Interests: service marketing; text data analysis
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
Recently, there has been much discussion about sustainable development. Societies recognize the importance of environmental quality and the social benefits of economic prosperity. Accordingly, more companies are adopting green practices to reach ever-increasing environmentally aware consumers. We encourage scholars to provide a synthesis and critical assessment of green consumption and sustainable marketing literature. In addition, this Special Issue solicits research studies with actionable advice for either for-profit or non-profit organizations that seek to thrive in a sharing economy. We welcome qualitative (including case studies) and quantitative work that advances our understanding of how businesses are creating positive change by satisfying and creating new demand for sustainable products/services.
Prof. Dr. Maxwell Hsu
Prof. Dr. Kuei-Feng Chang
Prof. Dr. Dennis Kopf
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- green consumption
- sustainable marketing
- ethical consumerism
- anti-consumption
- triple bottom line
- sharing economy
