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Green Tourism with Event and Convention Industry

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Environmental Sustainability and Applications".

Deadline for manuscript submissions: closed (30 October 2021) | Viewed by 24546

Special Issue Editor

1. Faculty of Hospitality & Tourism Management, Macau University of Science & Technology, Macau
2. Griffith Institute for Tourism (GIFT), Griffith Business School, Griffith University, Griffith, Australia
Interests: health-oriented tourism; MICE industry; cultural heritage tourism; food tourism; destination marketing

Special Issue Information

Dear colleagues,

Green tourism is low-impact tourism focused on protecting the environment and culture of an area. The number of tourists traveling the world has been increasing, and their impact makes green tourism a necessity in some areas. Green tourism is considered to offer the best of both worlds—protecting the ecology of an area while keeping local communities thriving. Activities such as keeping to designated pathways, eating where locally grown cuisine is served, and visiting authentic cultural areas can be included in green tourism. As green tourism becomes more popular, there are likely to be more options for its practice made available. More resort areas will take steps to exert less of an impact on surrounding environments, and sustainable tourism could therefore become more common. In this situation, local economies can take full advantage of the developing tourist trade without compromising the local environment.

This Special Issue aims to move the current event and conference industry towards sustainability and to the development of minimal negative impacts. It invites the submission of manuscripts that discuss current issues, impacts, conflicts, opportunities, concerns, rationales, or elucidate innovative approaches to the development of the global green tourism industry, particularly in the events and conference sectors worldwide. Academics and relevant stakeholders can submit manuscripts in the form of research articles, case studies, research notes or conceptual papers. Papers selected for this Special Issue will be subject to a rigorous peer review procedure with the aim of the rapid and wide dissemination of research results, including models of development and their applications.

Dr. Timothy Lee
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • green tourism
  • event
  • festival
  • conference
  • MICE industry

Published Papers (6 papers)

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Research

13 pages, 238 KiB  
Article
Low-Carbon Literacy of Exhibitors in the Exhibition Industry in China
by Chia-Wei Liu and Jen-Son Cheng
Sustainability 2022, 14(4), 2262; https://0-doi-org.brum.beds.ac.uk/10.3390/su14042262 - 16 Feb 2022
Cited by 1 | Viewed by 2229
Abstract
While low-carbon and environmentally friendly construction by the exhibition industry has gradually improved, there is a lack of relevant research on whether exhibition-relevant personnel have corresponding low-carbon knowledge, attitudes, and behaviours to jointly assume the responsibility of developing low-carbon exhibitions. This research draws [...] Read more.
While low-carbon and environmentally friendly construction by the exhibition industry has gradually improved, there is a lack of relevant research on whether exhibition-relevant personnel have corresponding low-carbon knowledge, attitudes, and behaviours to jointly assume the responsibility of developing low-carbon exhibitions. This research draws on the literature regarding low-carbon literacy and applies it to the exhibition industry to preliminarily assess the level of low-carbon literacy in China. A questionnaire was formulated through expert surveys and a pre-test. During the formal investigation, 412 valid questionnaires were obtained from exhibitors at seven Chinese exhibition events. The results revealed seven important dimensions of low-carbon literacy in exhibitions, namely, altruistic behaviour, values, low-carbon sensitivity, locus of control, low-carbon knowledge, low-carbon consumption, and action strategies. Low-carbon knowledge and low-carbon sensitivity ranked at the bottom, and middle- and high-level managers and exhibitors with large booth areas exhibited relatively insufficient performance regarding some low-carbon literacy factors. Based on the results, insights for exhibition management and future research directions are proposed in this paper. Full article
(This article belongs to the Special Issue Green Tourism with Event and Convention Industry)
26 pages, 32856 KiB  
Article
Leadership Roles for Sustainable Development: The Case of a Malaysian Green Hotel
by Minhaz Farid Ahmed, Mazlin Bin Mokhtar, Chen Kim Lim, Anthony Wong Kim Hooi and Khai Ern Lee
Sustainability 2021, 13(18), 10260; https://0-doi-org.brum.beds.ac.uk/10.3390/su131810260 - 14 Sep 2021
Cited by 16 | Viewed by 7219
Abstract
The leadership roles of green hotels are essential for sustainable development because of their contribution to reducing carbon emission, supplying safe food, and managing water resources. However, sustainability education has not adequately integrated entrepreneurial skills to promote green hotel practices towards sustainable development. [...] Read more.
The leadership roles of green hotels are essential for sustainable development because of their contribution to reducing carbon emission, supplying safe food, and managing water resources. However, sustainability education has not adequately integrated entrepreneurial skills to promote green hotel practices towards sustainable development. Therefore, this study explored the leadership roles of the Frangipani Hotel in Langkawi, Malaysia, because it adopted a circular economy in line with the zero-waste concept to develop the environmental and socio-economic condition of the locality. Extensive literature reviews were conducted to explore the transformational leadership roles of the Frangipani hotel for green practices. Interviews with the managing director, general manager, and the head of 10 operating branches of Frangipani also provided information about the green hotel practices to support its leadership roles. Similarly, interviews with the public, private, business, and community stakeholders also supported the transformational leadership roles of Frangipani to integrated green hotel practices with effective multi-stakeholder collaboration for quality control and quality assurance of its green practices. The patience of Frangipani and its roles as a liaison among government, non-government, business, and private and community sectors have been very effective in promoting green practices in the hospitability industry via training and knowledge-sharing. However, the monitoring and evaluation of these green practices are essential, and they can be completed via developing a special key performance index for the effective promotion of green hotels. Full article
(This article belongs to the Special Issue Green Tourism with Event and Convention Industry)
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16 pages, 450 KiB  
Article
How Sustainable Social Media Advertising Affect Visitors’ Decision to Attend a Festival Event?
by Luyi Qiu, Aro I, Timothy J. Lee and Jinok Susanna Kim
Sustainability 2021, 13(17), 9710; https://0-doi-org.brum.beds.ac.uk/10.3390/su13179710 - 30 Aug 2021
Cited by 1 | Viewed by 4995
Abstract
This research aims to investigate the possibilities of event visitors being persuaded to purchase tickets by music festival advertising on social media. Music festival and social media in general were chosen to be analyzed in two major areas: advertising formats and persuasion. Moreover, [...] Read more.
This research aims to investigate the possibilities of event visitors being persuaded to purchase tickets by music festival advertising on social media. Music festival and social media in general were chosen to be analyzed in two major areas: advertising formats and persuasion. Moreover, general perception towards music festival advertising on social media and the relationship between social media advertising with tactics were examined. The main objective of this research was to investigate the relationship between the use of social media advertising and the purchase of music festival tickets. To investigate the analysis of how consumers perceived music festival advertising on social media and the possibilities of being persuaded to purchase the festival ticket, a quantitative offline questionnaire method was adopted and applied. It was identified that general perception toward music festival advertising on social media is positive. Furthermore, it was found that being persuaded by social media advertisement to purchase music festival ticket is positive as well. The findings of this study concluded that consumers might be persuaded to purchase the music festival ticket although different conditions were applied to the social media advertising. Full article
(This article belongs to the Special Issue Green Tourism with Event and Convention Industry)
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27 pages, 2512 KiB  
Article
Systematic Review of Contextual Suggestion and Recommendation Systems for Sustainable e-Tourism
by Haseeb Ur Rehman Khan, Chen Kim Lim, Minhaz Farid Ahmed, Kian Lam Tan and Mazlin Bin Mokhtar
Sustainability 2021, 13(15), 8141; https://0-doi-org.brum.beds.ac.uk/10.3390/su13158141 - 21 Jul 2021
Cited by 16 | Viewed by 3851
Abstract
Agenda 2030 of Sustainable Development Goals (SDGs) 9 and 11 recognizes tourism as one of the central industries to global development to tackle global challenges. With the transformation of information and communication technologies (ICT), e-tourism has evolved globally to establish commercial relationships using [...] Read more.
Agenda 2030 of Sustainable Development Goals (SDGs) 9 and 11 recognizes tourism as one of the central industries to global development to tackle global challenges. With the transformation of information and communication technologies (ICT), e-tourism has evolved globally to establish commercial relationships using the Internet for offering tourism-related products, including giving personalised suggestions. The contextual suggestion has emerged as a modified recommendation system that is integrated with information-retrieval techniques within large databases to provide tourists with a list of suggestions based on contexts, such as location, time of day, or day of the week (weekdays or weekends). This study surveyed literature in the field of contextual suggestion and recommendation systems with a focus on e-tourism. The concerns linked with approaches used in contextual suggestion and recommendation systems are highlighted in this systematic review, while motivations, recommendations, and practical implications in e-tourism are also discussed in this paper. A query search using the keywords “contextual suggestion system”, “recommendation system”, and “tourism” identified 143 relevant articles published from 2012 to 2020. Four major repositories are considered for searching, namely, (i) Science Direct, (ii) Scopus, (iii) IEEE, and (iv) Web of Science. This review was carried out under the protocols of four phases, namely, (i) query searching in major article repositories, (ii) removal of duplicates, (iii) scan of title and abstract, and (iv) complete reading of articles. To identify the gaps in current research, a taxonomy analysis was exemplified into categories and subcategories. The main categories were highlighted as (i) review articles, (ii) model/framework, and (iii) applications. Critical analysis was carried out on the basis of the available literature on the limitations of approaches used in contextual suggestion and recommendation systems. In conclusion, the approaches used are mainly based on content-based filtering, collaborative filtering, preference-based product ranking, and language modelling. The evaluation measures for the contextual suggestion system include precision, normalized discounted cumulative, and mean reciprocal rank, while test collections comprise Internet resources. Given that the tourism industry contributed to the environmental and social-economic development, contextual suggestion and recommendation systems have presented themselves to be relevant in integrating and achieving SDG 9 and SDG 11 in many ways such as web-based e-services by the government sector and smart gadgets based on reliable and real-time data and information for city planners as well as law enforcement personnel in a sustainable city. Full article
(This article belongs to the Special Issue Green Tourism with Event and Convention Industry)
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12 pages, 735 KiB  
Article
Contribution of Supportive Local Communities to Sustainable Event Tourism
by Xiubai Li, Jinok Susanna Kim and Timothy J. Lee
Sustainability 2021, 13(14), 7853; https://0-doi-org.brum.beds.ac.uk/10.3390/su13147853 - 14 Jul 2021
Cited by 9 | Viewed by 2316
Abstract
The importance of community attitude and participation for the success and sustainability of cultural festivals has been steadily increasing in recent years. The Chuncheon Puppet Festival (CPF) is an international festival that has been held every year since 1989 in Chuncheon, Korea. The [...] Read more.
The importance of community attitude and participation for the success and sustainability of cultural festivals has been steadily increasing in recent years. The Chuncheon Puppet Festival (CPF) is an international festival that has been held every year since 1989 in Chuncheon, Korea. The festival has several distinctive characteristics as a sustainable event because: (a) it maintains its single genre of puppet performances based on modern cultural art; (b) it is well-established as the festival for the local residents of Chuncheon City and is planned by local community residents and local small companies, not by government agencies or global large entrepreneurs; (c) it helps children to have an interesting cultural experience in the local environment; and (d) it is regularly hosted in August, an off-season for festivals in Korea that was chosen by residents as it is a school holiday season. However, there is still room for improvement to secure its place as a successful sustainable festival. The following might be considered: (i) increased exchange of human resources among the festival executive members, community groups, and the public staff in Chuncheon City; (ii) local residents should maintain full control of the festival; and (iii) a local cultural trust should be established by cultural art professionals, local resident organizations, puppet show professionals, and public agency staff. The CPF is a typical example of a successful sustainable festival with proactive and supportive community participation and a large number of volunteers that help to increase local competitiveness and sustainable local development. This case report delivers insightful lessons and messages to guide what needs to be preconditioned for local cultural festivals to be sustainable and successful for a long time in many destinations, where they can contribute as efficient catalysts for regional tourism development. Full article
(This article belongs to the Special Issue Green Tourism with Event and Convention Industry)
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16 pages, 557 KiB  
Article
Assessing the Learning Effects of Host Communications on the Green Knowledge and Behavior of Festival Attendees—Evidence from Compulsory Garbage Sorting in China
by Qi Yan, Huawen James Shen and Yunhong Hu
Sustainability 2021, 13(4), 1839; https://0-doi-org.brum.beds.ac.uk/10.3390/su13041839 - 08 Feb 2021
Viewed by 2064
Abstract
Compulsory waste sorting has been in practice in pilot cities in China and is expected to be fully implemented in urban areas of the country by 2025. However, the learning of compulsory waste sorting by non-local festival attendees in a semi-free choice festival [...] Read more.
Compulsory waste sorting has been in practice in pilot cities in China and is expected to be fully implemented in urban areas of the country by 2025. However, the learning of compulsory waste sorting by non-local festival attendees in a semi-free choice festival context and the roles of the relevant factors require further investigation. In particular, for the non-local attendees, the festival context avails both the opportunity and occasion for effective learning of compulsory waste sorting, a unique research window worth further exploration. Employing a systematic modeling approach to comprehensively investigate the interrelationships among the identified significant factors, this study explores and examines the mechanism of this learning process with a hierarchy of positive relationships between the host communications, learning outcomes and behavioral intentions of the festival attendees concerning compulsory waste sorting. The research subject of this study was a branded forest music festival held in a waste-sorting pilot city in East China, which has long been pivoting to the promotion of environmental-friendly values. The objective measurement of the learning outcomes integrated by this study accentuate the effectiveness of the proposed structural model. Our research findings confirmed all of the hypothesized relationships and established positive learning outcomes for the festival attendees on waste sorting as instructed by the festival hosts. The role of the festival attendees’ environmental attitudes in mediating their learning outcomes was corroborated. This study advances the understanding of the experiential learning processes of pro-environment and sustainability knowledge and behavior in festival contexts, areas that require future research attention with growing reflections on and awareness of environmental protection and sustainable development. Full article
(This article belongs to the Special Issue Green Tourism with Event and Convention Industry)
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