Special Issue "Influencing Factors of Traveler Loyalty for Destination, Company, and Brand"
Deadline for manuscript submissions: closed (7 August 2020).
Interests: food quality; service quality; restaurants; cafés; hotels; cruises; green consumption; tourism; sustainable destination development
Special Issues and Collections in MDPI journals
Special Issue in Sustainability: The Multifaceted Nature of Food and Nutrition Insecurity around the World and Foodservice Business
Diverse factors affect travelers’ loyalty and their post-purchase behaviors. Increasing traveler loyalty is a fundamental aspect of the success of a destination/company/brand. The aim of this Special Issue is to build upon the knowledge of the extant literature regarding traveler loyalty for a particular tourism destination/product/brand. It will also attempt to provide insights into the relationships between loyalty and its triggers. The scope of this Special Issue will cover diverse loyalty issues and travelers’ post-consumption behaviors within any context of the tourism and hospitality industry. Articles dealing with loyalty generation process, rewards, pseudo loyalty, outcomes/barriers of loyalty, theory/model development, and sustainable loyalty programs/behaviors are particularly welcome. The Guest Editor encourages studies based on various quantitative and qualitative methodological approaches, comprising but not limited to surveys, experimental designs, case studies, interviews, reviews, and big data analysis.
Prof. Dr. Heesup Han
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1900 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
- destination loyalty
- loyalty for hospitality and tourism company/brand (e.g., hotel, restaurant, airline, cruise, travel agency, convention, resort)
- barriers of loyalty
- triggers of loyalty
- outcomes of loyalty behaviors
- traveler decision-making process and post-purchase behaviors
- green loyalty
- loyalty/rewards programs
- theory/model development
- loyalty enhancement strategy
- behavioral and attitudinal aspects of loyalty
- destination/country image and attachment