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Special Issue "Marketing for Sustainable Tourism II"

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".

Deadline for manuscript submissions: closed (31 March 2021).

Special Issue Editors

Prof. Dr. José Luís Abrantes
E-Mail Website
Guest Editor
Coordinator of CISeD, Centre for Research in Digital Services, Polytechnic Institute of Viseu, 3504-510 Viseu, Portugal
Interests: marketing; tourism management; pedagogy
Prof. Dr. Cristina Estevão
E-Mail Website
Guest Editor
Department of Management and Economics, Faculty of Social and Human Sciences, Universidade da Beira Interior, Covilhã, Portugal
Interests: tourism; competitiveness; marketing

Special Issue Information

Dear Colleagues,

The world is on alert with the pandemic of the new coronavirus, which causes the covid-19 disease. The outbreak began in China and has spread throughout the world. Meanwhile, most countries are taking isolation measures and tightening their grip to try to stop the spread of the SARS-CoV-2 virus and, thus, save lives. At a time when there is a greater physical distance, digital tools are extremely important in the management of organizations and their relationship with tourists.

In this period, many tourism companies have closed to the public. However, companies developed strategies to maintain their mission, principles, integration into the community, sustainability, and well-being of employees, customers, and suppliers. Companies, these days, are less concerned about the losses in the immediate and more thinking about the future.

At this time, respect for the environment is a necessity, and, therefore, its deterioration has become a constant concern. Tourism companies and consumers have increasingly applied environmentally friendly strategies, integrated into different sustainability policies. Environmental resources are a fundamental element of tourism development, maintaining essential ecological processes, and helping to conserve natural resources and biological diversity. On the other hand, tourism is an essential tool in economic development and growth, contributing decisively to preventing desertification and economic stagnation in the regions.

The goal of this Special Issue is the development of scientific research related to Marketing for Sustainable Tourism to define models for the choice of environmental policies and marketing by the tourism organizations, and to understand the behavior of tourists in this new context.

Prof. Dr. José Luís Abrantes
Prof. Dr. Cristina Estevão
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1900 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • sustainable tourism
  • tourism management
  • tourism marketing
  • social media
  • environment
  • social responsibility

Published Papers (2 papers)

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Research

Article
Sustainability and Tourism Marketing: A Bibliometric Analysis of Publications between 1997 and 2020 Using VOSviewer Software
Sustainability 2021, 13(9), 4987; https://0-doi-org.brum.beds.ac.uk/10.3390/su13094987 - 29 Apr 2021
Cited by 3 | Viewed by 917
Abstract
Several studies have empirically explored the association between practices in sustainable tourism and their impact on tourism marketing. However, bibliometric studies that organize the production in this field are still scarce. The objective of this study is thus to provide a bibliometric analysis [...] Read more.
Several studies have empirically explored the association between practices in sustainable tourism and their impact on tourism marketing. However, bibliometric studies that organize the production in this field are still scarce. The objective of this study is thus to provide a bibliometric analysis of research on sustainable practices in tourism related to marketing, identifying the state of the art, trends and other indicators, by monitoring the articles published on the Web of Science (WoS) platform. A sample of 694 materials was obtained. The data were processed and the results graphically illustrated using the VOSviewer software. The study analyzed the simultaneous occurrence of publications by year, keyword trends, cocitations, bibliographic coupling and analysis of coauthorship, countries and institutions, and indicates that the literature on tourism sustainability issues in the field of tourism marketing is growing at a quick pace; merely five papers accounted for more than 2193 citations, but there are several prolific authors. Of the 694 sources included in the review, the most important ones published 40.34% of the papers; Spain is the leading country in this topic. This research provides insight about the state of the art and identifies gaps and research opportunities in sustainability and tourism marketing. Full article
(This article belongs to the Special Issue Marketing for Sustainable Tourism II)
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Article
Research on the Impact of Popular Tourism Program Involvement on Rural Tourism Image, Familiarity, Motivation and Willingness
Sustainability 2021, 13(9), 4906; https://0-doi-org.brum.beds.ac.uk/10.3390/su13094906 - 27 Apr 2021
Cited by 1 | Viewed by 538
Abstract
The purpose of this study was to investigate the influence of people’s involvement in tourism programs on the imagination and familiarity of rural tourism destinations, as well as the motivation and desire to visit them. The results were validated by using SPSS 22.0 [...] Read more.
The purpose of this study was to investigate the influence of people’s involvement in tourism programs on the imagination and familiarity of rural tourism destinations, as well as the motivation and desire to visit them. The results were validated by using SPSS 22.0 and AMOS 21.0 statistical software to calculate and analyze the samples and to explore and infer the causal relationships. The results showed that: the degree of travel program involvement significantly correlated with familiarity and imagery of the destination (p < 0.000), and the degrees of familiarity and imagery of the destination also significantly correlated with motivation to travel (p < 0.000), and, lastly, the higher the motivation to travel in the last village, the greater the desire to travel (p < 0.000). Full article
(This article belongs to the Special Issue Marketing for Sustainable Tourism II)
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