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Corporate Social Responsibility: Organizational Strategy for Sustainable Growth

A special issue of Sustainability (ISSN 2071-1050).

Deadline for manuscript submissions: closed (16 October 2021) | Viewed by 34438

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Special Issue Editors


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Guest Editor
HUFS Business School, Hankuk University of Foreign Studies, Seoul 02450, Republic of Korea
Interests: knowledge acquisition from MNEs; MNE subsidiary performance; corporate social responsibility of MNEs; the impacts of FDI on economic growth
Special Issues, Collections and Topics in MDPI journals

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Guest Editor
Division of Business Administration, Sookmyung Women's University, Seoul 04310, Republic of Korea
Interests: emerging multinational enterprises; institutional theory in strategic management, entrepreneurship and innovation, and foreign subsidiary; management in emerging markets, with a particular focus on China and India
Special Issues, Collections and Topics in MDPI journals

Special Issue Information

Dear Colleagues,

Despite its current variations, corporate social responsibility (CSR) frameworks can be defined as voluntary actions by firms that appear to advance social good at an activity level “above and beyond” that required by law (Park, Chidlow, and Choi, 2014). There is no doubt that being socially responsible is crucial in itself, but organizations must make sensible decisions about the level at which to leverage their CSR activities, and then translate social good into strategic benefit (Choi, Choi, Choi and Chung, 2020; Polonsky, and Jevons, 2009). Through strategies based on CSR, firms often progress to where they use organizational core resources to improve their competitiveness and performance, which again helps to lead to sustainable growth. Considering the financial value of CSR, relevant business research is in the limelight and shows that firms undertaking stronger CSR commonly attract consumers (in marketing), meet investor expectations (in finance), satisfy internal employees (in management), and successfully compete against local and global companies (in strategic international business).

In this line, this is the time to, first, synthesize different research fragments on CSR, second, combine CSR with an additional unique agenda (e.g., human rights, win-win partnership, official development assistance), and third, compile all the theoretical and empirical studies for organizational sustainability. Thus, by inviting submissions from researchers who study diverse theoretical perspectives, adopt varied empirical approaches, and perform multiple levels of analysis, as well as qualitative and quantitative experiments, literature reviews, and meta-analyses, this Special Issue aims to draw a comprehensive picture of CSR. We welcome submissions from various disciplines but are not limited to the following topics:

  • Corporate social responsibility as part of organizational strategy;
  • Corporate social responsibility as conduit for sustainable growth;
  • Corporate social responsibility as a means for win-win partnerships;
  • Corporate social responsibility associated with human rights;
  • Corporate social responsibility related to official development assistance;
  • Stakeholder influences on corporate social responsibility in various disciplines;
  • Institutional pressures for corporate social responsibility in diverse domains;
  • Relationship between the level of corporate social responsibilty and long-lived companies (i.e., proxy for sustainability).

References

Choi, D.; Choi, P.M.S.; Choi, J.H.; Chung, C.Y. Corporate Governance and Corporate Social Responsibility: Evidence from the Role of the Largest Institutional Blockholders in the Korean Market. Sustainability 2020, 12, 1680.

Park, B.I.; Ghauri, P.N. Determinants influencing CSR practices in small and medium sized MNE subsidiaries: A stakeholder perspective. Journal of World Business 2015, 50, 192-204.

Park, B.I.; Chidlow, A.; Choi, J. Corporate social responsibility: Stakeholders influence on MNEs’ activities. International Business Review 2014, 23, 966-980.

Polonsky, M.; Jevons, C. Global branding and strategic CSR: An overview of three types of complexity, International Marketing Review 2009, 26, 327-347.

Prof. Byung Il Park
Prof. Simon Shufeng Xiao
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • corporate social responsibility
  • sustainable growth
  • strategic international business
  • organizational sustainability
  • marketing
  • finance
  • business management
  • win-win partnership
  • human rights

Published Papers (11 papers)

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Editorial

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5 pages, 181 KiB  
Editorial
Corporate Social Responsibility: Organizational Strategy for Sustainable Growth
by Shufeng(Simon) Xiao and Byung Il Park
Sustainability 2021, 13(24), 13589; https://0-doi-org.brum.beds.ac.uk/10.3390/su132413589 - 09 Dec 2021
Cited by 2 | Viewed by 1690
Abstract
Welcome to the special issue of Sustainability on “corporate social responsibility: organizational strategy for sustainable growth [...] Full article

Research

Jump to: Editorial

24 pages, 306 KiB  
Article
Maturity Models and Sustainable Indicators—A New Relationship
by Márcia Cristina Machado and Tereza Cristina Melo de Brito Carvalho
Sustainability 2021, 13(23), 13247; https://0-doi-org.brum.beds.ac.uk/10.3390/su132313247 - 30 Nov 2021
Cited by 5 | Viewed by 2584
Abstract
This study aims to investigate the relationship between maturity models adopted by information technology companies and the sustainability indicators that are currently considered decision-making factors for investors and customers. The research is based on previous studies, Control Objectives for Information and Related Technology [...] Read more.
This study aims to investigate the relationship between maturity models adopted by information technology companies and the sustainability indicators that are currently considered decision-making factors for investors and customers. The research is based on previous studies, Control Objectives for Information and Related Technology (COBIT), and Global Reporting Initiative (GRI) standards, and indicators of the Sustainable Development Goals (SDG) defined in 2015 by the United Nations. As a result of the intersection between the GRI and SDG indicators with COBIT requirements, a set of 50 indicators covering four dimensions of sustainability was identified. In the environmental dimension, 11 indicators were identified, in the economic dimension six indicators, in social dimension 14 indicators, and, at last, in the governance dimension, there were 19 convergent indicators between COBIT and GRI. This set of 50 proposed indicators was validated by analyzing the content of the sustainability reports available on the websites of information technology companies, making it possible to relate the sustainable practices and strategies adopted by such companies with the indicators suggested in this study. Furthermore, we identified that the SDGs are incorporated into the strategic objectives of seven of the nine companies analyzed. Full article
22 pages, 714 KiB  
Article
What Drives Rural Consumers to Change E-Commerce Attitude and Adopt E-Commerce through the Moderating Role of Corporate Social Responsibility in an Emerging Market? An Empirical Investigation in the Chinese Context
by Mengmeng Wang and Wenjie Yang
Sustainability 2021, 13(23), 13148; https://0-doi-org.brum.beds.ac.uk/10.3390/su132313148 - 27 Nov 2021
Cited by 2 | Viewed by 2813
Abstract
The present study aims to introduce a comprehensive framework that may help to better understand how to make rural consumers hold a favorable attitude and enhance their willingness to adopt e-commerce. To empirically assess the hypotheses posited in this paper, we started by [...] Read more.
The present study aims to introduce a comprehensive framework that may help to better understand how to make rural consumers hold a favorable attitude and enhance their willingness to adopt e-commerce. To empirically assess the hypotheses posited in this paper, we started by conducting a qualitative interview-based study of 104 rural consumers. This analysis elucidates new problems or challenges faced by rural consumers in impoverished areas after several years of experience in e-commerce. To further understand the service quality and cultural context effects, we conducted a quantitative study in 434 rural consumers in relatively underdeveloped areas of China. Using a partial least squares of structural equation modeling (SEM) approach through smart PLS, this study empirically tested the hypotheses posited in the paper. The SEM results demonstrate a positive relationship between logistics and training service quality, subjective norms, self-efficiency sense, and rural consumers’ attitudes toward e-commerce platforms, which in turn positively contributes to their willingness to engage in word-of-mouth e-commerce promotion. In addition, it is shown empirically that corporate social responsibility positively moderates the effects of logistics and training services, subjective norms, and attitudes toward the use of e-commerce platforms. The findings from these two studies contribute to a better understanding of, and have major implications for, successful e-commerce entrepreneurial practices in areas undergoing the process of transition to an important emerging e-commerce marketplace. Full article
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17 pages, 426 KiB  
Article
The Influencing Mechanism of Internal Control Effectiveness on Technological Innovation: CSR as a Mediator
by Xinyuan Wang, Zhenyang Zhang and Dongphil Chun
Sustainability 2021, 13(23), 13122; https://0-doi-org.brum.beds.ac.uk/10.3390/su132313122 - 26 Nov 2021
Cited by 15 | Viewed by 3018
Abstract
The study explores the relationship between internal control effectiveness, corporate social responsibility (CSR), and technological innovation. By establishing a mediating effect model, we analyzed the effect of internal control effectiveness on technological innovation. The study selected the data of Chinese A-share listed companies [...] Read more.
The study explores the relationship between internal control effectiveness, corporate social responsibility (CSR), and technological innovation. By establishing a mediating effect model, we analyzed the effect of internal control effectiveness on technological innovation. The study selected the data of Chinese A-share listed companies between 2014 and 2019 as the sample. The sources of variable indicators include China Stock Market and Accounting Research (CSMAR), DIB Internal Control database, and Hexun CSR score. The empirical study shows that internal control effectiveness is significantly and positively related to technological innovation. Enhancing internal control effectiveness has a significant positive effect on the fulfillment of corporate social responsibility. In the process of internal control effectiveness on technological innovation, corporate social responsibility functions as a mediating variable and plays a partial mediating role. The study provides empirical data to support listed companies’ emphasis on internal control and active fulfillment of social responsibility, thereby enhancing their technological innovation performance. Full article
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12 pages, 966 KiB  
Article
An Explorative Study of Korean Venture Companies: Do CSR and Company Competitiveness Improve Non-Financial and Financial Performance?
by Boine Kim and Byoung-Goo Kim
Sustainability 2021, 13(23), 13106; https://0-doi-org.brum.beds.ac.uk/10.3390/su132313106 - 26 Nov 2021
Cited by 7 | Viewed by 1580
Abstract
For the sustainable growth of venture companies, this explorative study aimed to comprehensively analyze the factors affecting their performance. In addition, this study attempted to verify whether different or similar performance management should be performed according to the difference in characteristics of venture [...] Read more.
For the sustainable growth of venture companies, this explorative study aimed to comprehensively analyze the factors affecting their performance. In addition, this study attempted to verify whether different or similar performance management should be performed according to the difference in characteristics of venture companies. In this study, corporate performance was classified into non-financial and financial performance and analyzed by dividing it into quantitative and qualitative growth. As factors influencing performance, this study analyzed corporate competitiveness compared to competitors and the number of CSR types in which companies participate. In addition, it intended to provide realistic implications and academic contributions to the performance management of venture companies by verifying whether differences in characteristics such as a company’s start-up business year, growth stage, and industry should be reflected in corporate performance management as control variables. Full article
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15 pages, 284 KiB  
Article
Corporate Social Responsibility, CEO Compensation Structure, and Corporate Innovation Activities
by Bu-Kyung Choi, Ji-Young Ahn and Myeong-Cheol Choi
Sustainability 2021, 13(23), 13039; https://0-doi-org.brum.beds.ac.uk/10.3390/su132313039 - 25 Nov 2021
Cited by 5 | Viewed by 2860
Abstract
This study empirically investigated the economic effect of CSR initiatives on innovation by examining Korean firms. Our primary objective of this study was to explore how a CEO compensation system can affect the CSR-innovation relationship. An integrated model of the impact of CSR [...] Read more.
This study empirically investigated the economic effect of CSR initiatives on innovation by examining Korean firms. Our primary objective of this study was to explore how a CEO compensation system can affect the CSR-innovation relationship. An integrated model of the impact of CSR on innovation activities was developed through analyzing various CEO compensation components such as structure, type, mix, and distribution. We identified the CEO compensation system that more suitably supports CSR in driving innovation performance improvement, and empirically examined a compensation system that enhances corporate innovation by creating a good alignment with CSR. Using a longitudinal data, we empirically tested the interactive effect of a CSR and compensation system of CEO in Korean publicly traded companies. Our empirical findings concerning the interaction between CSR strategies and CEO compensation schemes hold practical implications for establishing and implementing a suitable human resource system to improve organizational competitiveness. Full article
16 pages, 368 KiB  
Article
Strategic Orientation, Digital Capabilities, and New Product Development in Emerging Market Firms: The Moderating Role of Corporate Social Responsibility
by Xiaoyan Pan, Kum-Sik Oh and Mengmeng Wang
Sustainability 2021, 13(22), 12703; https://0-doi-org.brum.beds.ac.uk/10.3390/su132212703 - 17 Nov 2021
Cited by 13 | Viewed by 3636
Abstract
Strategic orientation represents an important antecedent condition for new product development (NPD) performance, which can help firms create competitive advantage and promote sustainable growth. This study aims to explore the role of strategic orientation (i.e., technology orientation, customer orientation) in promoting firms’ digital [...] Read more.
Strategic orientation represents an important antecedent condition for new product development (NPD) performance, which can help firms create competitive advantage and promote sustainable growth. This study aims to explore the role of strategic orientation (i.e., technology orientation, customer orientation) in promoting firms’ digital capabilities and NPD performance in the context of digital transformation. Using a resource-based view and its extended dynamic capabilities as a theoretical foundation, we provide a comprehensive framework by developing a set of hypotheses. In addition, we examine the moderating effect of corporate social responsibility (CSR) on the relationship between strategic orientation and NPD performance. Using data from a sample of 174 Chinese manufacturing firms, we perform structural equation modelling to empirically test our arguments. Our findings show that technology orientation and customer orientation play a critical role in driving firms’ digital capabilities. Moreover, we find that the two dimensions of strategic orientation tend to exert different effects on NPD performance, with technology orientation playing a more significant role than customer orientation in contributing to NPD performance. Finally, our findings strongly suggest that a firm’s CSR engagement moderates the relationship between its customer orientation and NPD performance, such that the higher the firm’s engagement in CSR, the greater the contribution of customer orientation to the firm’s NPD performance. Our findings provide new insights into non-market mechanisms such as CSR through which firms can compensate for their strategically oriented practices in the NPD process. Full article
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19 pages, 950 KiB  
Article
An Empirical Study on How Livestreaming Can Contribute to the Sustainability of Green Agri-Food Entrepreneurial Firms
by Mengmeng Wang and Xue Fan
Sustainability 2021, 13(22), 12627; https://doi.org/10.3390/su132212627 - 15 Nov 2021
Cited by 14 | Viewed by 3294
Abstract
During the COVID-19 pandemic, digital technology has been used in all aspects of the agricultural field. How to seize the opportunity to achieve the production-marketing connection is increasingly becoming a top concern for green agri-food enterprises. Based on the theory of a task–technology [...] Read more.
During the COVID-19 pandemic, digital technology has been used in all aspects of the agricultural field. How to seize the opportunity to achieve the production-marketing connection is increasingly becoming a top concern for green agri-food enterprises. Based on the theory of a task–technology fit, this study analyzes the fitness between livestreaming e-commerce and green agri-food. More specifically, the task characteristics cover the seasonality, locality, and eco-friendliness of green agri-food, and the technology characteristics cover the responsiveness, interactivity, and entertainment of livestreaming e-commerce. Using data of a sample of 574 green agri-food entrepreneurial firms collected through a web-based questionnaire, we preform structural equation modeling (SEM) analysis and find that the locality and eco-friendliness of green agri-food, the responsiveness, interactivity, and entertainment of livestreaming e-commerce have a positive effect on the fit of green agri-food livestreaming e-commerce. Moreover, the fit of green agri-food livestreaming has a positive effect on firm performance and the intention to adopt livestreaming e-commerce. This study also demonstrates that perceived corporate social responsibility has a moderating effect on the relationship between the fit of livestreaming of green agri-food and the intention to adopt livestreaming e-commerce. This study extends prior research on the task–technology fit into livestreaming e-commerce companies and provides insights into our understanding of successful adoption of livestreaming e-commerce. Full article
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16 pages, 802 KiB  
Article
The Influence of Hotel Employees’ Perception of CSR on Organizational Commitment: The Moderating Role of Job Level
by Kum-Sik Oh, Juyeon Rachel Han and So Ra Park
Sustainability 2021, 13(22), 12625; https://0-doi-org.brum.beds.ac.uk/10.3390/su132212625 - 15 Nov 2021
Cited by 11 | Viewed by 2868
Abstract
This study attempts to investigate the relationships among Korean hotel employees’ perception of Corporate Social Responsibility (CSR), their intrinsic motivations, and their organizational commitment (OC). The mediating effect of intrinsic motivation on the relationship between employees’ perception of customer- and employee-related CSR and [...] Read more.
This study attempts to investigate the relationships among Korean hotel employees’ perception of Corporate Social Responsibility (CSR), their intrinsic motivations, and their organizational commitment (OC). The mediating effect of intrinsic motivation on the relationship between employees’ perception of customer- and employee-related CSR and OC is explored, and the moderating role of job level on the relationship between CSR perceptions and intrinsic motivation is tested. The data were collected via online survey, and the Hayes’ Process macro was used as an analysis tool. We found that (1) both types of CSR perceptions are important in creating intrinsic motivation and OC, (2) intrinsic motivation enhances OC, and (3) job level moderates the link between employee CSR perceptions and intrinsic motivation positively. Interestingly, we found that when customer-related CSR or employee-related CSR is high, the level of intrinsic motivation will significantly differ between managerial and non-managerial employees. This study’s results will contribute to the current literature on CSR, and will aid human resources departments that are considering CSR practices as a means to enhancing employee intrinsic motivation and OC. Full article
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18 pages, 534 KiB  
Article
The Construction Industry as the Subject of Implementing Corporate Social Responsibility (the Case of Poland)
by Arnold Bernaciak, Małgorzata Halaburda and Anna Bernaciak
Sustainability 2021, 13(17), 9728; https://0-doi-org.brum.beds.ac.uk/10.3390/su13179728 - 30 Aug 2021
Cited by 6 | Viewed by 3543
Abstract
Companies of the construction sector face a significant impact on the environment and people: consume massive amounts of natural resources, emit pollutants, and generate large amounts of waste, are a place of danger and accidents at work. It is well established that implementation [...] Read more.
Companies of the construction sector face a significant impact on the environment and people: consume massive amounts of natural resources, emit pollutants, and generate large amounts of waste, are a place of danger and accidents at work. It is well established that implementation of CSR principles can lead to several economic, social, and environmental benefits. This is shown by numerous studies carried out in various countries among companies from different sectors of the economy. The aim of the article is to identify the most determining activity motives, barriers, and effects of implementing CSR principles by enterprises of the Polish construction sector and to determine the differences in this aspect between large, medium, and small-size enterprises. A questionnaire survey covered 177 enterprises. Factor like size, a place of origin, type of capital (domestic, foreign), annual turnover and time in the market were also considered. The documents of enterprises, reports, statistical data, and internal regulations of companies were also examined. The research results show large variations in terms of motives, barriers and expected benefits out of the implementation of CSR principles in various types of construction enterprises. There are different ways of implementing CSR principles and incorporating this area into organizational structures of the companies. A special role is assigned to large enterprises that show the greatest commitment in this scope. They become sources of good practices for other types of enterprises. Full article
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15 pages, 511 KiB  
Article
The Effect of CSR Attributes on CSR Authenticity: Focusing on Mediating Effects of Digital Transformation
by Huifang Liu and Jin-Sup Jung
Sustainability 2021, 13(13), 7206; https://0-doi-org.brum.beds.ac.uk/10.3390/su13137206 - 28 Jun 2021
Cited by 13 | Viewed by 4853
Abstract
What corporate social responsibility (CSR) attributes determine the CSR authenticity of a company? In the face of the Fourth Industrial Revolution, what direction should the CSR strategy pursue? In the electronics industries in Korea and China, are there any differences in CSR attributes? [...] Read more.
What corporate social responsibility (CSR) attributes determine the CSR authenticity of a company? In the face of the Fourth Industrial Revolution, what direction should the CSR strategy pursue? In the electronics industries in Korea and China, are there any differences in CSR attributes? In this study, we start with some of these basic questions. Considering the promotional and actual costs incurred from CSR activities, CSR strategy are not an issue that can be easily determined from the corporate perspective. However, now it is essential for companies to carry out CSR and sustainable development goals (SDGs) activities, and businesses cannot overlook social issues either. Companies cannot pursue only growth through corporate interests without social value. In this study, we derive three attributes of CSR fit, CSR sustainability, and CSR impact to verify the authenticity of CSR activities. Moreover, we demonstrated the impact of these three attributes on CSR authenticity for the electronics industries in Korea and China. As a result of empirical testing, most of three attributes above mentioned (i.e., CSR fit, CSR sustainability, and CSR impact) produce meaningful results for CSR authenticity. However, CSR sustainability was rejected for the Korea sample, and CSR fit was rejected for the Chinese sample, showing some differences between the two countries. Meanwhile, the digital transformation of the Fourth Industrial Revolution had strong partial mediating effects between CSR attributes and CSR authenticity. This means that digital transformation can be an important pathway to achieve CSR authenticity and suggests that important mediating effects can eventually lead to a firm’s competitiveness. Full article
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