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Sustainable Development Strategies in Tourism
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Sustainable Development Strategies in Tourism

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".

Deadline for manuscript submissions: closed (30 June 2023) | Viewed by 16828

Special Issue Editors

Dr. Won Seok Lee

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Guest Editor
Department of Tourism and Recreation, Kyonggi University, Seoul 03753, Korea
Interests: tourism economics and tourism development
Special Issues, Collections and Topics in MDPI journals
Dr. Joonho Moon

E-Mail Website
Guest Editor
Department of Tourism Administration, Kangwon National University, Chooncheon 24341, Korea
Interests: strategic management in hospitality and tourism
Prof. Dr. Hyejin Yoon

E-Mail Website
Guest Editor
Department of Hotel and Tourism, Baewha Women’s University, Seoul 03039, Korea
Interests: leisure/tourism behavior and quality of life; aging well; inclusive tourism
Special Issues, Collections and Topics in MDPI journals

Special Issue Information

Dear Colleagues,

The structures of various industries are rapidly changing due to the spread of COVID-19, climate change caused by carbon emissions, and the development of digital technology. In response to these changes, it is time for the tourism industry to consider various factors. Thus, this Special Issue aims to discuss the directions and strategies in the tourism industry to cope with the changing environments. Related issues include ‘green tourism’, ‘inclusive tourism’, ‘digitalization of tourism’ and so on. First, the efforts and effects of green tourism will be considered. This sub-topic includes climate change, which can be addressed in terms of tourism strategies or actions in response to it. Second, inclusive tourism covers topics on the role of tourism as a strategic means for the inclusive growth of society. This sub-topic also includes topics related to the expansion of the ‘tourism rights’ of the underprivileged. Lastly, the digitalization of tourism relates to tourism activities and strategies using digital technology. This includes topics that can increase the utility of tourists through the use of ICT technology. In addition to these topics, studies that consider the ways tourism can develop to the needs of the futu re would be a suitable for this Special Issue.

Dr. Won Seok Lee
Dr. Joonho Moon
Prof. Dr. Hyejin Yoon
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • green tourism
  • climate change
  • inclusive tourism
  • barrier-free tourism
  • digitalization of tourism
  • smart tourism

Published Papers (7 papers)

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Research

23 pages, 3243 KiB  
Article
Strategies to Manage Ecotourism Sustainably: Insights from a SWOT-ANP Analysis and IUCN Guidelines
by Parvaneh Sobhani, Hassan Esmaeilzadeh, Isabelle D. Wolf, Marina Viorela Marcu, Michael Lück and Seyed Mohammad Moein Sadeghi
Sustainability 2023, 15(14), 11013; https://0-doi-org.brum.beds.ac.uk/10.3390/su151411013 - 13 Jul 2023
Cited by 2 | Viewed by 1862
Abstract
Protected areas are prime areas for ecotourism development, attracting large numbers of visitors to an abundance of ecologically significant and often sensitive flora and fauna. The current study identified adverse impacts of ecotourism in four prominent tourist hotspots in Iran, namely Lar National [...] Read more.
Protected areas are prime areas for ecotourism development, attracting large numbers of visitors to an abundance of ecologically significant and often sensitive flora and fauna. The current study identified adverse impacts of ecotourism in four prominent tourist hotspots in Iran, namely Lar National Park, Jajrud Protected Area with Sustainable Use of Natural Resources, Tangeh Vashi National Natural Monument, and Kavdeh Wildlife Refuge. Impacts were compared against the IUCN guidelines according to the degree of ecological sensitivity and multiple managerial objectives. In addition, an analytic network process (ANP) was applied within a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis to identify optimal strategies for reducing threats and weaknesses and improving opportunities and strengths for sustainable ecotourism management. We found the greatest negative impacts of ecotourism in a Jajrud that was exposed to rapidly expanding urbanisation and the corresponding development of economic and physical activities. Conversely, the least negative impact occurred in a national park (Lar) that was managed based on conservation approaches, accounting for high ecological sensitivities, and adapting legal prohibitions. The SWOT-ANP analysis demonstrates that certain strategies can minimise impacts and should be adopted as conservation tools by protected area managers and land planners. Full article
(This article belongs to the Special Issue Sustainable Development Strategies in Tourism)
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16 pages, 895 KiB  
Article
Customer Value Co-Creation: Environmental Sustainability as a Tourist Experience
by Esi A. Elliot, Russell Adams and Ernest Kafui Kwasi Tsetse
Sustainability 2023, 15(13), 10486; https://0-doi-org.brum.beds.ac.uk/10.3390/su151310486 - 03 Jul 2023
Cited by 3 | Viewed by 1728
Abstract
Increasingly, environmental sustainability has become an important consideration for customer value co-creation, which is collaboration between a firm-provider and its customers to jointly create value. Our research question is therefore “how does customer value co-creation (CVC) enhance environmental sustainability?” We argue that attention [...] Read more.
Increasingly, environmental sustainability has become an important consideration for customer value co-creation, which is collaboration between a firm-provider and its customers to jointly create value. Our research question is therefore “how does customer value co-creation (CVC) enhance environmental sustainability?” We argue that attention to CVC globally would significantly enhance environmental sustainability in emerging markets. The findings of the study revealed that firms that do not enhance customer engagement and their environmental sustainability will lose patronage. Secondly, the attitude of most of these tourists who continually visit unclean tourism destinations such as littered beaches and polluted water bodies would continue to make these TDs not improve in their environmental products, hence, performing poorly in environmental sustainability performance. This study makes important contributions to research and practice of connecting customer value co-creation to environmental sustainability in emerging markets. Our study finds out that CVC in emerging markets can result in environmental sustainability. Full article
(This article belongs to the Special Issue Sustainable Development Strategies in Tourism)
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15 pages, 810 KiB  
Article
Identifying Chinese Tourists’ Shopping Values and Their Consequences in the Context of a Duty-Free Shop: The Moderating Role of Country Image
by Jinsoo Hwang, Kyuhyeon Joo and Insin Kim
Sustainability 2023, 15(6), 5304; https://0-doi-org.brum.beds.ac.uk/10.3390/su15065304 - 16 Mar 2023
Cited by 5 | Viewed by 1346
Abstract
The objective of this study is to identify the role of Chinese tourists’ shopping values in the formation of their outcome variables. This study more specifically proposes that two dimensions of shopping values, which include utilitarian and hedonic shopping values, positively affect brand [...] Read more.
The objective of this study is to identify the role of Chinese tourists’ shopping values in the formation of their outcome variables. This study more specifically proposes that two dimensions of shopping values, which include utilitarian and hedonic shopping values, positively affect brand prestige. In addition, it was hypothesized that brand prestige helps in regard to enhancing well-being perceptions and brand preference. It was also proposed that well-being perceptions and brand preference have a positive influence on word-of-mouth. This study also hypothesized the moderating role of country image in the proposed model. The survey responses were collected from 634 Chinese duty-free tourists. The data analysis results showed that both utilitarian and hedonic shopping values significantly affect brand prestige. Moreover, brand prestige was found to be a significant determinant of well-being perceptions, and well-being perceptions positively affect brand preference. Brand preference is a critical factor affecting word-of-mouth. Lastly, country image played a moderating role in the relationship between brand prestige and well-being perceptions and brand preference and word-of-mouth. Full article
(This article belongs to the Special Issue Sustainable Development Strategies in Tourism)
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14 pages, 885 KiB  
Article
The Effects of Travelers’ Price Sensitivity on Information Search Behaviors
by Junghye Angela Kah, Seong-Hoon Lee and Jinok Susanna Kim
Sustainability 2022, 14(7), 3818; https://0-doi-org.brum.beds.ac.uk/10.3390/su14073818 - 24 Mar 2022
Cited by 1 | Viewed by 2752
Abstract
In a remarkably heterogeneous tourism market, marketers apply a wide range of strategies which help them ward off competitors and attract customers. The openness of travel information such as product and service quality and price is essential but still a challenge for marketers [...] Read more.
In a remarkably heterogeneous tourism market, marketers apply a wide range of strategies which help them ward off competitors and attract customers. The openness of travel information such as product and service quality and price is essential but still a challenge for marketers since traveler characteristics are often multi-dimensional. This study devotes special attention to travelers’ price sensitivity, and aims to investigate whether price sensitivity can segment travelers and the effects on information search behavior. For this purpose, the research study conducted Analysis of Variance (ANOVA) and regression analysis using survey data of 310 respondents. The results confirm the existence of heterogeneity in price sensitivity and there is a clear difference in the use of information by travelers resulting from this variable. Marketers should therefore utilize different communication strategies for travelers with different price sensitivities. For example, to obtain price-sensitive travelers it is more efficient to provide travel information with a clear difference in price between products and services that will reduce their search efforts. On the other hand, to target price-insensitive travelers, marketers should provide sufficient information about product attributes through online personal information sources including organizations such as Trip Advisor, Twitter, Facebook, and Instagram. Full article
(This article belongs to the Special Issue Sustainable Development Strategies in Tourism)
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13 pages, 1200 KiB  
Article
Assessing Economic Value of Local Festivals for Sustainable Development: A Case of Yeongju Korean Seonbi Culture Festival
by Dong-Han Kim, Jun-Jae Lee and Hyo-Yeun Park
Sustainability 2021, 13(23), 13297; https://0-doi-org.brum.beds.ac.uk/10.3390/su132313297 - 01 Dec 2021
Cited by 2 | Viewed by 2238
Abstract
Diversity of financial resources is important to increase the sustainability of festivals. This is because even if one of the festival’s resources is stopped by external variables, the festival can be continued with other resources. Local festivals often suffer from low levels of [...] Read more.
Diversity of financial resources is important to increase the sustainability of festivals. This is because even if one of the festival’s resources is stopped by external variables, the festival can be continued with other resources. Local festivals often suffer from low levels of economic independence as a primary concern for their economic sustainability. To solve the aforementioned real-world problem, this study investigated the determinants of festival goers’ willingness to pay for the development fund for the local festival. By using the CVM method, this study initially hypothesized four festival quality factors, three festival related decisions, and four demographic factors in the model. In total, 695 questionnaires were collected from visitors who completed the festival experience through an on-site survey for the Korean Seonbi Culture Festival in Yeongju, Korea. Based on a double-bounded DC CVM, the results of this study showed that festival environment, past visit experience, and demographic factors were significant determinants of festival goers’ willingness to pay for the fund. In addition, it was attempted to estimate the value of this festival through WTP (WTP; willingness to pay). This study offers the foundation for the introduction of a development fund to make the local festival economically sustainable. The theoretical and managerial implications are discussed. Full article
(This article belongs to the Special Issue Sustainable Development Strategies in Tourism)
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14 pages, 2329 KiB  
Article
Slope Matters: Anti-Sprawl and Construction of Urban Nature in Yongin, South Korea
by Jewon Ryu and Sang-Hyun Chi
Sustainability 2021, 13(22), 12401; https://0-doi-org.brum.beds.ac.uk/10.3390/su132212401 - 10 Nov 2021
Viewed by 1315
Abstract
Nature in urban areas is defined, recognised, and used by various actors, such as residents, politicians, construction industries, public officials, civic activists, and tourists. These actors engage in alliances and confrontations to construct urban nature as they imagine and want it. Existing research [...] Read more.
Nature in urban areas is defined, recognised, and used by various actors, such as residents, politicians, construction industries, public officials, civic activists, and tourists. These actors engage in alliances and confrontations to construct urban nature as they imagine and want it. Existing research has shown the role of actors and the relationship between them. However, the position and the role of actors can change over the course of urban development as well. The history of development in Yongin shows the process of the political construction of urban nature by illustrating the conflict between development and the environment. From the late 1980s, large-scale apartment complexes have been built. Development ordinances have supported this incessant expansion of the city by easing regulations on the conversion of forest into residential areas. The result of accelerated expansion of the city without comprehensive urban planning of the city is called ‘the epitome of urban sprawl’. From the late 2010s, the orientation of city development began to change. The relaxed slope ordinance was restored to curb further development. This study explores the background of this amendment from the perspectives of urban political ecology. In order to examine how Yongin’s ‘nature’ was imagined and reconceptualised, we explore how the perception of nature is differentially constructed among various urban actors, especially residents from different districts. Next, we focus on the political strategies of urban actors who developed environmental conservation and public asset discourses from individualised and fragmented complaints. Through this process, this study explored how ‘unchecked urban sprawl’ is imagined, recognised, defined, and, more importantly, prevented. Additionally, the public support for the anti-sprawl shows that actors in urban politics change in the process of urban sprawl. Full article
(This article belongs to the Special Issue Sustainable Development Strategies in Tourism)
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12 pages, 466 KiB  
Article
A Study on the Strategic Decision Making Used in the Revitalization of Fishing Village Tourism: Using A’WOT Analysis
by Sangmin Lee, Donghan Kim, Sunwoo Park and Wonseok Lee
Sustainability 2021, 13(13), 7472; https://0-doi-org.brum.beds.ac.uk/10.3390/su13137472 - 05 Jul 2021
Cited by 13 | Viewed by 3778
Abstract
As society has developed, fishing villages that have relied solely on traditional fishing have found themselves on the verge of extinction. Therefore, efforts are being made to transform fishing villages into areas with various functions including recreation, tourism, and education. In this regard, [...] Read more.
As society has developed, fishing villages that have relied solely on traditional fishing have found themselves on the verge of extinction. Therefore, efforts are being made to transform fishing villages into areas with various functions including recreation, tourism, and education. In this regard, the main purpose of this study is to analyze the relative importance and priorities of the multi-criteria decision-making (MCDM) process used in the revitalization of fishing village tourism. To this end, the A’WOT (AHP/SWOT) hybrid approach, developed in combination with the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and the AHP (Analytic Hierarchy Process) method, was used to determine the significant factors. The results of the study demonstrated that the ‘opportunities’ and ‘strengths’ areas are relatively important when it comes to the priority of sustainable development. We also identified the high importance in terms of global weight of both ‘Increased demand for leisure, rest and ecotourism’ and ‘Possession of natural resources of diverse and distinctive fishing villages by sea and region’ as sustainable ways to revitalize fishing communities. This study demonstrates that with appropriate data and an applicable systematic process, the A’WOT approach can adequately show where intervention is most needed. The study shows that the application of tourism in the current context has the potential to approach the issue of fishing village tourism. Furthermore, this study is meaningful in that it quantifies the importance of fishing village tourism attributes by using a systematic approach, and it concludes with suggesting where the emphasis should be placed on policy and strategy. Full article
(This article belongs to the Special Issue Sustainable Development Strategies in Tourism)
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