Dear Colleagues,

Over the past 40 years, tourism has been an activity of capital importance and vital to national and local economies. In contrast to the mass tourism phenomenon (known as “overtourism”), many actors seek to encourage sustainable activity both from an economic and environmental perspective. Until the emergence of the COVID-19 pandemic, tourism was seen mainly as an activity linked to relaxation and the period in which the associated risks were very low or nonexistent (for instance, baggage being stolen, missing a flight, or getting sick while on vacation). For the first time in history, the business world stopped and then restarted.

The digital adoption of technology allowing everyone to stay connected with friends, family and relatives is really a digital revolution. The Internet has allowed for the continuation of many jobs from home, and even classes. Social networks allow many companies to survive or even be reborn digitally. Right now, there is a need for companies to readjust to the digital reality. Therefore, organizations have to adapt their offerings to guarantee security and trust for their clients, taking into account the context and the risks arising from the pandemic.

For this Special Issue, we invite our colleagues to bring together a set of relevant research that reports and highlights practical and successful situations (or cases) in order to inform and teach managers and decision makers the good response practices that are being adopted worldwide in this new context. All types of approaches (interviews or surveys) are welcome for this Special Issue. We are looking for research works mainly in the following areas: marketing, tourism and management.

We seek to promote and to bring together works that can present new business models, new management practices, as how to reassure shop buyers or even how to receive a client for tourism in this new era. We are interested in research articles, conceptual articles, review articles, and commentaries covering the whole breadth of sustainability concerns linked to digital services. The focus of this Special Issue is on digital services by sharing and explaining digital tools, products, services, persons, and/or interactions. The scope and the purpose of the Special Issue are linked: to allow managers to learn how to digitally manage their businesses. 

Prof. José Luís Abrantes
Prof. Bruno Morgado Ferreira
Guest Editors

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• digital services
• tourism
• marketing
• sustainable tourism
• tourism management
• tourism marketing