Research

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20 pages, 1394 KiB

Open AccessArticle

The Relationship between Practitioners’ Trust in the City and Their Adoption of the Virtual Convention Platform—A Case Study of Virtual SEOUL 2.0

by Myunghee Ha, Woojin Lee and Jihye Park

Sustainability 2022, 14(21), 14051; https://0-doi-org.brum.beds.ac.uk/10.3390/su142114051 - 28 Oct 2022

Cited by 2 | Viewed by 1509

Abstract

Many conferences, exhibitions, and trade shows planned in the early days of COVID-19 were canceled or postponed, and only some events were able to convert quickly to virtual events by using existing virtual conference and exhibition platforms. This study examined whether the virtual [...] Read more.

Many conferences, exhibitions, and trade shows planned in the early days of COVID-19 were canceled or postponed, and only some events were able to convert quickly to virtual events by using existing virtual conference and exhibition platforms. This study examined whether the virtual convention platform, combined with advanced technologies, can enhance the trust in Seoul city and further influence the attitude and intention to use Virtual SEOUL 2.0. Furthermore, this study applies the Extended Technology Acceptance Model (ETAM) framework to identify external variables that affect perceived usefulness and ease of use and describes how practitioners embrace the new convention technology of Virtual SEOUL 2.0. The 300 usable survey data were collected and used to identify the proposed hypothesized relationship of seven latent constructs. The hypothesized relationships were tested by structural equation modeling (SEM). The analytic results confirmed the proposed hypothesized relationship among these seven constructs (Personal innovativeness, Perceived ease of use, Perceived usefulness, Perceived trust of Seoul, Perceived enjoyment, Attitude toward using Virtual SEOUL 2.0, and Intention to use Virtual SEOUL 2.0). More interestingly, the study’s findings provide that perceived trust in a smart city is an essential factor that directly or indirectly enhances users’ intention to use technology. Full article

(This article belongs to the Special Issue Technology Innovation: Applications in Sustainable Tourism and Hospitality)

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15 pages, 650 KiB

Open AccessArticle

Service Quality of Social Media-Based Self-Service Technology in the Food Service Context

by Chen-Kuo Pai, Ze-Tian Wu, Seunghwan Lee, Jaeseok Lee and Sangguk Kang

Sustainability 2022, 14(20), 13483; https://0-doi-org.brum.beds.ac.uk/10.3390/su142013483 - 19 Oct 2022

Cited by 6 | Viewed by 2432

Abstract

Social media connects individual users and corporate bodies on a self-service technology (SST) platform. The food and beverage industry has increasingly adopted the social media-based SST over other online and kiosk types of technologies for their service delivery. The present study sheds light [...] Read more.

Social media connects individual users and corporate bodies on a self-service technology (SST) platform. The food and beverage industry has increasingly adopted the social media-based SST over other online and kiosk types of technologies for their service delivery. The present study sheds light on the dimensionality of service quality on the social media-based SST in the food service delivery context and went further to investigate the impact of the SST service quality on functional value, user satisfaction, and intention to reuse. The analytic results of 410 valid survey data found five salient dimensions (i.e., Functionality, Enjoyment, Assurance, Convenience, and Customization) constituting the service quality. The results also revealed that the perceived quality of social media-based food service is directly and positively associated with consumer’s satisfaction and perceived functional value and is indirectly associated with intention to reuse. The results provide practical suggestions regarding how to take advantage of using social media platforms for food and beverage professionals. Full article

(This article belongs to the Special Issue Technology Innovation: Applications in Sustainable Tourism and Hospitality)

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13 pages, 444 KiB

Open AccessArticle

Why Do People Post Photos on Instagram?

by Soo-Hyun Jun

Sustainability 2022, 14(19), 12648; https://0-doi-org.brum.beds.ac.uk/10.3390/su141912648 - 05 Oct 2022

Cited by 2 | Viewed by 4592

Abstract

Communication through visual contents has become the new normal, and visual images and photographs are becoming the primary means of communication. People use Instagram not only for communication but also for identity seeking and self-expression. The casual sharing of digital photos on social [...] Read more.

Communication through visual contents has become the new normal, and visual images and photographs are becoming the primary means of communication. People use Instagram not only for communication but also for identity seeking and self-expression. The casual sharing of digital photos on social networking sites has become a part of daily life, and there is a new phenomenon: people travel to take pictures to post on Instagram. In this circumstance, it is important to understand why people post photos on Instagram and who posts photos on Instagram. This study investigated the main and moderating effects of social–psychological motivations (i.e., social interaction, ideal-self presentation, true-self presentation) and an important personal trait, public self-consciousness, on the intention to post photos on Instagram. The study found that social–psychological motivations and public self-consciousness were positively associated with the intention to post photos on Instagram. This study also found a moderating role of public self-consciousness with social–psychological motivations on the intention to post photos on Instagram. Based on the study findings, the implications and directions for future research were discussed. Full article

(This article belongs to the Special Issue Technology Innovation: Applications in Sustainable Tourism and Hospitality)

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20 pages, 344 KiB

Open AccessArticle

Do Immersive Displays Influence Exhibition Attendees’ Satisfaction?: A Stimulus-Organism-Response Approach

by Jihye Park, Haesang Kang, Chang Huh and Myong Jae (MJ) Lee

Sustainability 2022, 14(10), 6344; https://0-doi-org.brum.beds.ac.uk/10.3390/su14106344 - 23 May 2022

Cited by 3 | Viewed by 3108

Abstract

One of the fastest-growing trends in the exhibition industry is the utilization of immersive technology displays which provide exhibition attendees with enhanced interactive and dynamic experiences. However, little is known about the relationship between immersive technology displays and exhibition attendees’ satisfaction. This study [...] Read more.

One of the fastest-growing trends in the exhibition industry is the utilization of immersive technology displays which provide exhibition attendees with enhanced interactive and dynamic experiences. However, little is known about the relationship between immersive technology displays and exhibition attendees’ satisfaction. This study aimed to examine the relationship between exhibitors’ immersive displays and exhibition attendees’ satisfaction in relation to the Stimulus-Organism-Response (S-O-R) framework. Additionally, the study categorized immersive displays and compared them with exhibition attendees’ socio-demographics. An online questionnaire survey was used for data collection, and a series of statistical analyses were carried out. The results revealed that 75% of respondents reported positive experiences with immersive displays, and some attendees were more satisfied with some of the immersive displays. Implications of the study are discussed. Full article

(This article belongs to the Special Issue Technology Innovation: Applications in Sustainable Tourism and Hospitality)

18 pages, 2571 KiB

Open AccessArticle

How We Failed in Context: A Text-Mining Approach to Understanding Hotel Service Failures

by Shuyue Huang, Lena Jingen Liang and Hwansuk Chris Choi

Sustainability 2022, 14(5), 2675; https://0-doi-org.brum.beds.ac.uk/10.3390/su14052675 - 25 Feb 2022

Cited by 1 | Viewed by 2398

Abstract

Service failure is inevitable. Although empirical studies on the outcomes and processes of service failures have been conducted in the hotel industry, the findings need more exploration to understand how different segments perceive service failures and the associated emotions differently. This approach enables [...] Read more.

Service failure is inevitable. Although empirical studies on the outcomes and processes of service failures have been conducted in the hotel industry, the findings need more exploration to understand how different segments perceive service failures and the associated emotions differently. This approach enables hotel managers to develop more effective strategies to prevent service failures and implement more specific service-recovery actions. For analysis, we obtained a nine-year (2010–2018) longitudinal dataset containing 1224 valid respondents with 73,622 words of textual content from a property affiliated with an international hotel brand in Canada. A series of text-mining and natural language processing (NLP) analyses, including frequency analysis and word cloud, sentiment analysis, word correlation, and TF–IDF analysis, were conducted to explore the information hidden in the massive amount of unstructured text data. The results revealed the similarities and differences between groups (i.e., men vs. women and leisure vs. business) in reporting service failures. We also carefully examined different meanings of words that emerged from the text-mining results to ensure a more comprehensive understanding of the guest experience. Full article

(This article belongs to the Special Issue Technology Innovation: Applications in Sustainable Tourism and Hospitality)

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15 pages, 935 KiB

Open AccessArticle

The Role of Perceived Quality on High-Speed Railway Tourists’ Behavioral Intention: An Application of the Extended Theory of Planned Behavior

by Zhiqiang Hou, Lena Jingen Liang, Bo Meng and HwanSuk Chris Choi

Sustainability 2021, 13(22), 12386; https://0-doi-org.brum.beds.ac.uk/10.3390/su132212386 - 10 Nov 2021

Cited by 8 | Viewed by 2425

Abstract

Since the COVID-19 pandemic, airlines worldwide have enforced strict travel restrictions, driving passengers to seek alternative transportations such as High-Speed Railway (HSR). Nevertheless, the current understanding of HSR travelers’ behavior is scarce. Moreover, despite the extensive application of the Theory of Planned Behavior [...] Read more.

Since the COVID-19 pandemic, airlines worldwide have enforced strict travel restrictions, driving passengers to seek alternative transportations such as High-Speed Railway (HSR). Nevertheless, the current understanding of HSR travelers’ behavior is scarce. Moreover, despite the extensive application of the Theory of Planned Behavior (TPB) to explain and predict patrons and tourists’ behavior in the tourism and hospitality context, little research has employed this theory to examine HSR travelers’ processes in making travelling decisions. This study developed a research model by integrating perceived quality into the TPB and examined the relation between HSR passengers’ service quality and intention to travel in the future and the mediating effect of TPB attributes. It is found that perceived train service quality and perceived travel quality have a significant influence on the TPB attributes, which further influence HSR travelers’ travel intention. This study contributes practical implications to destinations and the travel industry that they might attract visitors by marketing the corresponding HSR train service quality and travel experience quality. This also provides recovery guidelines for the transportation and travel industry after the COVID-19 pandemic. Full article

(This article belongs to the Special Issue Technology Innovation: Applications in Sustainable Tourism and Hospitality)

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18 pages, 551 KiB

Open AccessArticle

Exploring and Evaluating the Impact of ICTs on Culture and Tourism Industries’ Convergence: Evidence from China

by Chunbo Zhou and Marios Sotiriadis

Sustainability 2021, 13(21), 11769; https://0-doi-org.brum.beds.ac.uk/10.3390/su132111769 - 25 Oct 2021

Cited by 14 | Viewed by 2862

Abstract

Information and communications technologies (ICTs) have been driving the digital revolution of all industries worldwide. Industrial convergence constitutes a new feature and trend of contemporary industrial development and has received extensive attention from the media and public. However, the interrelationship between the two [...] Read more.

Information and communications technologies (ICTs) have been driving the digital revolution of all industries worldwide. Industrial convergence constitutes a new feature and trend of contemporary industrial development and has received extensive attention from the media and public. However, the interrelationship between the two concepts—industrial convergence and ICTs—remains under-researched. This paper aims to explore and evaluate the ICTs’ impact on industrial convergence by focusing on the interrelationship between culture and tourism. The study takes an industrial economics perspective with a specific focus on the multi-dimensional (direct, moderated, and threshold) effects. A research framework was suggested synthesizing three econometric models and encompassing three hypotheses. The research model was then empirically tested and validated through quantitative research using China’s provincial panel data from 2004 to 2018. The study’s findings indicate a positive influence/relationship between ICTs and market-oriented reforms in the culture and tourism industries’ convergence. Moreover, a positive labor-convergence relationship was found, while the negative government–convergence relationship was uncovered in control variables. Regarding the moderating effect, the interaction of ICTs and market-oriented reforms is positively correlated with industrial convergence. In addition, there is a single-threshold effect of consumer demand on the ICTs–convergence relationship. This article extends our knowledge in two ways by addressing the knowledge gap regarding the interrelationship between culture and tourism and by providing new insights into the influence of ICTs on this industrial convergence that has theoretical and practical implications. Full article

(This article belongs to the Special Issue Technology Innovation: Applications in Sustainable Tourism and Hospitality)

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Review

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14 pages, 2331 KiB

Open AccessReview

Smart Tourism Ecosystem: A New Dimension toward Sustainable Value Co-Creation

by Kamrul Hasan Bhuiyan, Israt Jahan, Nurul Mohammad Zayed, Khan Mohammad Anwarul Islam, Sayma Suyaiya, Olena Tkachenko and Vitalii Nitsenko

Sustainability 2022, 14(22), 15043; https://0-doi-org.brum.beds.ac.uk/10.3390/su142215043 - 14 Nov 2022

Cited by 17 | Viewed by 3926

Abstract

Changes in information technology have a great influence on people’s preferences and lifestyles. Smart devices and technologies have taken the conventional way of traveling into a smart tourism system. The aim of this paper is to examine smart tourism, the integration of different [...] Read more.

Changes in information technology have a great influence on people’s preferences and lifestyles. Smart devices and technologies have taken the conventional way of traveling into a smart tourism system. The aim of this paper is to examine smart tourism, the integration of different activities of different tourism service providers, and their interactions with tourists. It also finds out the smart tourism tools, how they are being used by different actors, how the tourist and the network perceived and interact with them for making up a smart tourism ecosystem, and finally how they create the sustainable value co-created services. This paper is qualitative in nature and used a holistic approach. The data were collected through interviews of 24 service providers and 50 service receivers, mainly tourists from the study area, Bangladesh. Study shows that there are three phases by which actors are communicating with each other comprising pre-service delivery, during-service delivery, and post-service delivery. Smart tourism tools are being used throughout the phases which eventually create value in co-created services with three pillars of sustainability (economic, socio-cultural and environmental). This study will contribute to the existing body of knowledge in the field of smart tourism, value co-creation, and sustainability. Full article

(This article belongs to the Special Issue Technology Innovation: Applications in Sustainable Tourism and Hospitality)

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