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Sustainable Textile Marketing

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Sustainable Materials".

Deadline for manuscript submissions: closed (30 June 2022) | Viewed by 75797

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A printed edition of this Special Issue is available here.

Special Issue Editors

College of Textile Science and Engineering, International Institute of Silk, Zhejiang Sci-Tech University, Hangzhou 310018, China
Interests: image processing; textile science; information science
College of Textile Science and Engineering, International Institute of Silk, Zhejiang Sci-Tech University, Hangzhou 310018, China
Interests: Sustainable textiles, fashion and apparel, nanomaterials
College of Textile Science and Engineering, International Institute of Silk, Zhejiang Sci-Tech University, Hangzhou 310018, China
Interests: Sustainable composites;cultural weaves;textile engineering

Special Issue Information

Dear Colleagues,

We know that sustainability has become an important topic in every aspect of life. The textile and fashion industries also need to be sustainable; this sustainability might be imparted in their development, production, or even marketing.  The textile industry has a huge market, as clothing is arguably the most important human need after food. Recently, this industry has been designated a polluting industry; this might be overcome by the proper development of textile goods and careful marketing strategies. There are specific roles that government, entrepreneurs, and even universities can play in properly educating people to make the textile industry cleaner and greener.

Several journals focus only on one of the aspects of this key problem, i.e., the production of sustainable materials, textile education, or textile marketing. However, this Special Issue is an effort to bring different areas together on one platform. Though we welcome manuscripts that focus strictly on one area, we encourage authors to cover different aspects, i.e., production, policy, education, and marketing related to textiles.

We welcome the submission of research on topics including, but not limited to, the following:

  • Sustainable apparel brand image
  • Digital textile marketing
  • Sustainable textile production
  • Textile marketing education
  • Brands participating in sustainable fashion
  • Innovative sustainable solutions for the textile industry
  • Marketing and manufacturing of fashion and garments of older times
  • Venture capital for sustainable textiles
  • University as the brand for textiles
  • Consumer purchase intention for textile or fashion
  • Sustainable textiles in the past
  • Sustainable composite materials
  • Cradle to cradle for textiles in the marketing context
  • Self-congruity and consumers’ purchase intention for fashion brands
  • Prosumers for textiles

Dr. Hafeezullah Memon
Dr. Xiaoke Jin
Prof. Dr. Wei Tian
Prof. Chengyan Zhu
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • consumer behavior
  • content marketing for fashion brands
  • fashion garments
  • textile ventures capitals
  • marketing strategy of clothing industry
  • purchase intention for textile or fashion

Published Papers (15 papers)

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Editorial

Jump to: Research, Review, Other

3 pages, 177 KiB  
Editorial
Sustainable Textile Marketing—Editorial
by Hafeezullah Memon, Xiaoke Jin, Wei Tian and Chengyan Zhu
Sustainability 2022, 14(19), 11860; https://0-doi-org.brum.beds.ac.uk/10.3390/su141911860 - 21 Sep 2022
Cited by 8 | Viewed by 1485
Abstract
Sustainability has become a vital issue in the textile and garment industry [...] Full article
(This article belongs to the Special Issue Sustainable Textile Marketing)

Research

Jump to: Editorial, Review, Other

16 pages, 4019 KiB  
Article
Taking Advantage of Invasive Eupatorium adenophorum Plant for Eco-Synthesis and Stabilization of Nanosilver towards Durably Coloristic and Bioactive Silk Materials
by Qing Li, Kang Gao, Yan Liang, Run Lu, Jiahe Hang, Huiyu Jiang and Yuyang Zhou
Sustainability 2022, 14(24), 16668; https://0-doi-org.brum.beds.ac.uk/10.3390/su142416668 - 13 Dec 2022
Viewed by 1045
Abstract
Recently, a growing emphasis has been placed on taking advantage of invasive plants for fabricating value-added and functional materials. In the present study, an easy and efficient approach to developing durably coloristic, antioxidant and antimicrobial silk using silver nanoparticles (AgNPs) prepared with the [...] Read more.
Recently, a growing emphasis has been placed on taking advantage of invasive plants for fabricating value-added and functional materials. In the present study, an easy and efficient approach to developing durably coloristic, antioxidant and antimicrobial silk using silver nanoparticles (AgNPs) prepared with the extract of an invasive weed—Eupatorium adenophorum (EA)—which plays dual roles of bio-based reductant and stabilizer. The impact of factors including pH, concentration of EA extract (EAE) and Ag+ ions, temperature and time during AgNPs synthesis against the nanoparticle size and distribution, and the AgNPs concentration, were explored. The relationship between the color feature of silk and the treatment conditions was investigated through a central composite experimental analysis. Finally, the antioxidant and antimicrobial activities as well as the washing durability of the AgNPs-decorated silk were demonstrated. The results revealed that the size of AgNPs also decreases when pH ranges from 7.7 to 10.1. The zeta potential of AgNPs is −18.3 mV due to the existence of EAE on the surface of AgNPs. AgNPs generated efficiently within first 30 min, and then slowed down from 30 to 60 min. Based on the mathematical modeling study, a theoretical highest KS of 6.95 is able to be obtained using the processing condition of AgNPs/EAE conc. 2.32 g/L; pH 2.65, temperature 68.6 and time 42.6 min. The silk decorated with AgNPs/EAE killed over 95% of E. coli and S. aureus within 24 h. The superb antimicrobial activity of the AgNPs-treated silk is contributed by the AgNPs that enable the microbial cell membrane damage and segmentation. After 30 times repeated washing, the antimicrobial activity of the treated silk still remained over 85% against both strains. In all, the functionalization of silk established in this work not only reduces the ecological destructions and economic losses induced by EAE, but also permits the obtaining of sustainably developed value-added, safe and functional textiles. Full article
(This article belongs to the Special Issue Sustainable Textile Marketing)
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17 pages, 6434 KiB  
Article
A Bibliometric Analysis of Antibacterial Textiles
by Habiba Halepoto, Tao Gong and Hafeezullah Memon
Sustainability 2022, 14(18), 11424; https://0-doi-org.brum.beds.ac.uk/10.3390/su141811424 - 12 Sep 2022
Cited by 10 | Viewed by 2649
Abstract
Scientists worldwide are always interested in making new discoveries; thus, the scientific literature has been growing exponentially. Keeping abreast of the body of literature at a rapidly advancing pace poses significant challenges to active researchers and society. Although numerous data resources have been [...] Read more.
Scientists worldwide are always interested in making new discoveries; thus, the scientific literature has been growing exponentially. Keeping abreast of the body of literature at a rapidly advancing pace poses significant challenges to active researchers and society. Although numerous data resources have been made openly available, effectively navigating the vast amount of information with heightened levels of uncertainty remains a significant bottleneck. Here, we searched and analyzed the literature regarding antibacterial treatments in the textile industry. The Web of Science, the most extensive database for scientific literature, was targeted to extract the data. We extracted the raw data from the Web of Science Core Collection. The documents were published from 1998 to 2022, from a total of 878 sources. A total of 3625 documents were found, 2898 of which were articles. A total of 11,192 authors contributed to the topic during this period. We used the Bibliometrix sub-tool Biblioshiny and extracted the basic information about the documents. With an annual growth rate of 26.27%, there was a boost in the literature during the period under study. Full article
(This article belongs to the Special Issue Sustainable Textile Marketing)
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29 pages, 7634 KiB  
Article
Sustainable Textiles in the Past “Wisdom of the Past: Inherited Weaving Techniques Are the Pillars of Sustainability in the Handloom Textile Sector of Sri Lanka”
by Hafeezullah Memon, Gayathri Madubhani Ranathunga, Virajini Medagedara Karunaratne, Samudrika Wijayapala and Nilhan Niles
Sustainability 2022, 14(15), 9439; https://0-doi-org.brum.beds.ac.uk/10.3390/su14159439 - 01 Aug 2022
Cited by 4 | Viewed by 5468
Abstract
The paper aims to identify characteristics of the driving force of the domestic handloom textile industry of Sri Lanka. A qualitative data analysis methodology was chosen for the research. Data were gathered from observational studies and semi-structured interviews. The observational study was carried [...] Read more.
The paper aims to identify characteristics of the driving force of the domestic handloom textile industry of Sri Lanka. A qualitative data analysis methodology was chosen for the research. Data were gathered from observational studies and semi-structured interviews. The observational study was carried out in museum collections, scholarly written books, and research journal articles. Semi-structured interviews were carried out with weavers, designers, technical instructors, and administrative officers. Data were analyzed according to observational study, coding, and concept development. Identified characteristics are interlinked with inherited craft knowledge, Buddhist culture, and the networks of people who live and work in a particular industrial society. The industry is developed through hands-on experience and prolonged engagement, where human resources are the key factor. The research scrutinized seven concepts related to the sustainable survival of the weaving structures. Learning is the direct enforcer. The infrastructure is supplied by the Textile Department. The research suggests recognition of a consistent infrastructure supply chain as national policy. The paper recommends to policymakers with the factors found to connect culture with an active action plan. Full article
(This article belongs to the Special Issue Sustainable Textile Marketing)
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14 pages, 472 KiB  
Article
Factors That Influence Consumers’ Sustainable Apparel Purchase Intention: The Moderating Effect of Generational Cohorts
by Pei-Hsin Lin and Wun-Hwa Chen
Sustainability 2022, 14(14), 8950; https://0-doi-org.brum.beds.ac.uk/10.3390/su14148950 - 21 Jul 2022
Cited by 11 | Viewed by 7885
Abstract
The circular economy is one of the crucial issues in fashion because the fashion industry is a major global polluter. Many consumers are adopting a more sustainable lifestyle and it shows in their buying preferences and behaviors. This study aims to predict sustainable [...] Read more.
The circular economy is one of the crucial issues in fashion because the fashion industry is a major global polluter. Many consumers are adopting a more sustainable lifestyle and it shows in their buying preferences and behaviors. This study aims to predict sustainable fashion apparel consumption using an extended version of the belief–attitude–intention framework, by investigated the moderating effect of generational cohorts. Particularly, the study emphasizes the rental apparel, second-hand apparel, and recycled apparel markets. Survey data were collected from 135 Generation X consumers, 134 Generation Y consumers, and 139 Generation Z consumers in Taiwan. Structural equation modeling and the bootstrapping method were applied to test the hypothesized relationships. The findings determined environmental consciousness, perceived value, and perceived risk as key predictors of consumers’ sustainable apparel purchase intentions. The findings also showed that the generational cohort negatively moderated the relationship between environmental consciousness and sustainable apparel purchase intentions. Therefore, fully understanding consumers’ purchase intentions regarding sustainable apparel is an indispensable topic for both academia and industry in a circular environment. Moreover, the fashion industry should concentrate more on promoting sustainability and ecologically friendly apparel products as well as developing multi-generational marketing strategies. Full article
(This article belongs to the Special Issue Sustainable Textile Marketing)
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13 pages, 20460 KiB  
Article
The Revitalization Design of Regional Ethnic Cultural Capital in a Sustainable Perspective: The Case of Traditional Chinese Garment Yunjian
by Han Chen, Han Xu, Yudian Zhang and Leilei Jia
Sustainability 2022, 14(13), 8090; https://0-doi-org.brum.beds.ac.uk/10.3390/su14138090 - 01 Jul 2022
Cited by 2 | Viewed by 1866
Abstract
The formation of the globalization pattern of regional ethnic culture brings new opportunities for the sustainable development of cultural capital. In order to solve the problem of mismatch between the high development demand of regional ethnic costumes and their traditional design methods, this [...] Read more.
The formation of the globalization pattern of regional ethnic culture brings new opportunities for the sustainable development of cultural capital. In order to solve the problem of mismatch between the high development demand of regional ethnic costumes and their traditional design methods, this study proposes an innovative design method for regional ethnic traditional costumes, taking the Yunjian, a cloud-shaped sash-like shoulder garment as an example. Firstly, we deeply explored the historical and cultural connotation of the Yunjian through fieldwork and literature research. Then we sorted out and refined its elements, colors and structural features. We classified the patterns according to the composition forms and clarified the path of pattern creation based on fractal theory. We combined the representative elements of Yunjian with the fractal algorithm and proposed the design model of Yunjian fractal pattern. Finally we verified the feasibility of the proposed design method through design practice. The results show that the Yunjian garment created by the method of this paper can better reflect the characteristics of fashion art and ethnic culture. Full article
(This article belongs to the Special Issue Sustainable Textile Marketing)
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14 pages, 1858 KiB  
Article
Sinicized Exploration of Sustainable Digital Fashion: Chinese Game Players’ Intention to Purchase Traditional Costume Skins
by Yawen Fu and Hui’e Liang
Sustainability 2022, 14(13), 7877; https://0-doi-org.brum.beds.ac.uk/10.3390/su14137877 - 28 Jun 2022
Cited by 6 | Viewed by 3371
Abstract
Digitalization is not only blurring boundaries between the real world and virtual space, but, since COVID-19, it has also made the traditional fashion industry less reliant on physical materials. In this context, digital fashion and virtual design have emerged. Although China has started [...] Read more.
Digitalization is not only blurring boundaries between the real world and virtual space, but, since COVID-19, it has also made the traditional fashion industry less reliant on physical materials. In this context, digital fashion and virtual design have emerged. Although China has started to digitally distribute cultural products based on the digitization of museums, there is still a gap in the field of digital fashion. In order to achieve the sustainable development of Chinese traditional costume culture and explore the Sinicization of digital fashion, this article proposes to transfer Chinese traditional costumes into a series of digitalized commodities, serving as computer game skins for online sales. This research involved the construction of a hypothetical model based on the technology acceptance model (TAM), including perceived usefulness, purchase price perceptions, perceived playfulness, cultural elements authenticity, satisfaction, and purchase intention through the related literature. In total, the survey data of 219 Chinese game players were collected, and a structural equation model (SEM) was constructed to verify these research hypotheses. The results showed that perceived playfulness and cultural elements authenticity had a positive effect on the players’ satisfaction and purchase intentions, whereas perceived usefulness had a negative influence on the players’ satisfaction and purchase intentions. In addition, purchase price perceptions had no significant negative effect on the players’ satisfaction or their purchase intentions. Overall, this study contributes to the co-development of digital fashion and traditional costume culture in China, as well as the improvement of product design and marketing management for game companies. Full article
(This article belongs to the Special Issue Sustainable Textile Marketing)
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21 pages, 897 KiB  
Article
Research on Influencing Mechanism of Fashion Brand Image Value Creation Based on Consumer Value Co-Creation and Experiential Value Perception Theory
by Lihong Chen, Habiba Halepoto, Chunhong Liu, Xinfeng Yan and Lijun Qiu
Sustainability 2022, 14(13), 7524; https://0-doi-org.brum.beds.ac.uk/10.3390/su14137524 - 21 Jun 2022
Cited by 6 | Viewed by 5875
Abstract
In view of the current lack of fashion brand competitiveness and innovation in China, this paper puts forward the concept of fashion brand image value creation and analyzes it from five dimensions: fashion brand image design, image publicity, brand aesthetics, brand charm, and [...] Read more.
In view of the current lack of fashion brand competitiveness and innovation in China, this paper puts forward the concept of fashion brand image value creation and analyzes it from five dimensions: fashion brand image design, image publicity, brand aesthetics, brand charm, and brand function. This paper explores the relationship between fashion brand image value creation, customer participation behavior, experience value perception, intention, trust, and loyalty based on consumer value co-creation and experience value perception theories. On this basis, the structural equation model is used to test the research hypothesis empirically. An online survey questionnaire was subsequently developed and conducted to verify validity and reliability by statistical analysis. The results show that the value creation of fashion brand image will positively impact brand loyalty. Customer participation behavior and experience value perception play an intermediary and chain intermediary role, and customer participation willingness and fashion brand trust play a regulatory role. This study provides new ideas and references for the value creation of fashion brand image and provides quantitative scientific data for fashion enterprises to grasp the direction of brand image value creation and implement brand construction and marketing strategies. Full article
(This article belongs to the Special Issue Sustainable Textile Marketing)
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11 pages, 1725 KiB  
Article
Study of the Enhancements of Porous Structures of Activated Carbons Produced from Durian Husk Wastes
by Tongsai Jamnongkan, Nitchanan Intaramongkol, Nattharika Kanjanaphong, Kemmika Ponjaroen, Wasana Sriwiset, Rattanaphol Mongkholrattanasit, Piyada Wongwachirakorn, Kun-Yi Andrew Lin and Chih-Feng Huang
Sustainability 2022, 14(10), 5896; https://0-doi-org.brum.beds.ac.uk/10.3390/su14105896 - 12 May 2022
Cited by 6 | Viewed by 2590
Abstract
The idea of generating high-value practical materials, such as activated carbons, from agricultural wastes as a raw material has been a quite important trend recently due to its positive contributions to the environment and resource savings from biomass. In this paper, activated carbons [...] Read more.
The idea of generating high-value practical materials, such as activated carbons, from agricultural wastes as a raw material has been a quite important trend recently due to its positive contributions to the environment and resource savings from biomass. In this paper, activated carbons prepared from durian husk waste by the KOH chemical activation method are studied. We focus on the effects of stages of the activating temperature on their properties. The optimum conditions for activation were a KOH/char ratio of 1:2 at the first and second activation process at the temperatures of 400 and 800 °C, respectively. The characterization results of Fourier transform infrared spectroscopy (FTIR), scanning electron microscopy (SEM), and Brunauer–Emmett–Teller (BET) surface area showed that the obtained activated carbons have a high surface area and small pore size. The adsorption/desorption isotherms of the obtained activated carbons showed type I and type II isotherms. The chemical structure of obtained activated carbons did not show any variation in the surface functional groups. A feasible method to produce the activated carbons with a high surface area and high adsorption capability from durian husk waste was eventually demonstrated. Full article
(This article belongs to the Special Issue Sustainable Textile Marketing)
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13 pages, 621 KiB  
Article
Eco-Friendly Clothing Market: A Study of Willingness to Purchase Organic Cotton Clothing in Bangladesh
by Md Mehedi Hasan, Liling Cai, Xiaofen Ji and Francisca Margarita Ocran
Sustainability 2022, 14(8), 4827; https://0-doi-org.brum.beds.ac.uk/10.3390/su14084827 - 18 Apr 2022
Cited by 13 | Viewed by 6580
Abstract
This research study aims to achieve a developing country’s sustainable development in the clothing industry by exploring consumer behavior to a willingness to purchase organic cotton clothing (OCC) and apparel retailers’ responsibilities. Organic cotton clothing development in the fashion industry could play an [...] Read more.
This research study aims to achieve a developing country’s sustainable development in the clothing industry by exploring consumer behavior to a willingness to purchase organic cotton clothing (OCC) and apparel retailers’ responsibilities. Organic cotton clothing development in the fashion industry could play an important role in textile and environmental pollution and create new business opportunities for green clothes. Survey data was collected from top cities in Bangladesh, and 303 useable responses were collected (81.5% male and 18.5% female). In our survey, 60.7% of the participant was employed. This research model was inspired by the Theory of Reasoned Action (TRA) and added some new variable that influences purchase willingness under OCC fashion in developing countries like Bangladesh. The findings of this study stated that consumer environmental concerns and consumer attitudes positively impact the OCC purchase willingness of Bangladeshi consumers. Also, the authenticity and fashionable of OCC products have a significant impact on Bangladeshi consumer purchase intention. Product Performance found an indirect effect on Bangladeshi consumers’ intention. Furthermore, this study will find that the Bangladeshi market is already very aware of the sustainability movement and concerned about environmental issues. Retailers should focus more on environmental awareness of OCC textile and authentic OCC items. Also, this study will update previous research findings on consumer attitudes toward OCC fashion in the Bangladesh market. Full article
(This article belongs to the Special Issue Sustainable Textile Marketing)
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13 pages, 1245 KiB  
Article
Application of Best Available Techniques to Remove Air and Water Pollutants from Textile Dyeing and Finishing in South Korea
by Gahee Kim, Phil-Goo Kang, Eunseok Kim and Kyungae Seo
Sustainability 2022, 14(4), 2209; https://0-doi-org.brum.beds.ac.uk/10.3390/su14042209 - 15 Feb 2022
Cited by 7 | Viewed by 2419
Abstract
The textile industry in South Korea is characterized by excessive water consumption, high concentrations of wastewater, hazardous chemicals, and high energy consumption. This study aimed to analyze Best Available Techniques Reference Documents (BREFs) based on best available techniques (BATs) and BAT-associated emission levels [...] Read more.
The textile industry in South Korea is characterized by excessive water consumption, high concentrations of wastewater, hazardous chemicals, and high energy consumption. This study aimed to analyze Best Available Techniques Reference Documents (BREFs) based on best available techniques (BATs) and BAT-associated emission levels (BAT-AELs) and identify potential solutions for tackling environmental pressure from the South Korean textile industry. Therefore, the existing practices of the textile dyeing and finishing industry in South Korea were compared with those from the BREFs of the European Union. Many existing BATs in South Korea are related to reducing water consumption. There is also a strong focus on BATs for reducing wastewater discharge and achieving energy-saving during treatment rather than after treatment, which differs from other industries. Moreover, BAT-AELs were derived for chemical oxygen demand, suspended solids, and total nitrogen for treating non-biodegradable, highly polluted wastewater. Furthermore, BREFs related to atmospheric pollution included dust generated from the heated fabrics in the finishing process that contained cadmium and phenolic hydrogen chloride from dyes and raw materials in the fabrics. Notably, the European Union has not specified BAT-AELs for the textile industry, whereas South Korea has tailored BAT-AELs for toxic and hazardous chemicals. Thus, numerous green techniques to reduce emissions and energy consumption are being implemented in South Korea. Full article
(This article belongs to the Special Issue Sustainable Textile Marketing)
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17 pages, 1237 KiB  
Article
Evolution of Overall Cotton Production and Its Determinants: Implications for Developing Countries Using Pakistan Case
by Muhammad Umer Arshad, Yuanfeng Zhao, Omer Hanif and Faiza Fatima
Sustainability 2022, 14(2), 840; https://0-doi-org.brum.beds.ac.uk/10.3390/su14020840 - 12 Jan 2022
Cited by 8 | Viewed by 3313
Abstract
Managing the declining yield of non-food crops has opened new strategic challenges amidst global uncertainties. The COVID-19 scenario has increased awareness of natural lifestyle and eco-friendly products, largely dependent on non-food crop material. This strategic shift requires moving beyond traditional farm practices to [...] Read more.
Managing the declining yield of non-food crops has opened new strategic challenges amidst global uncertainties. The COVID-19 scenario has increased awareness of natural lifestyle and eco-friendly products, largely dependent on non-food crop material. This strategic shift requires moving beyond traditional farm practices to improve agricultural production efficiency, and developing countries in particular have shown a consistent loss in their self-sufficiency of industrial crops despite being major exporters of non-food crop materials. However, existing studies analyze production efficiencies of non-food crops from general or theoretical aspects often by virtual estimates from breaking down the multiple factors of crop productivity. This study examined multiple factors of crop production to identify “which crop inputs have been inefficiently used overtime” by tracking efficiency changes and various input issues in overall cotton production from practical aspects, i.e., scaling non-constant returns of those multiple factors would allow for the violation of various situations. Accordingly, a stochastic frontier approach was employed to measure the production frontier and efficiency relationship using time-series data of Pakistan’s cotton production from 1971–2018—a specific non-food crop perspective from a top-ranked cotton-producing country that has recently been shifted towards being a non-exporter of cotton due to low yield. The coefficient of area, seed, and labor indicates the positive relationship with cotton production, while fertilizer, irrigation, electricity, and machinery are statistically negative. This implies that policymakers need priority-based strategies for the judicial use of synthetic fertilizers, irrigation, a subsidy policy, and technology adoption, which could significantly improve the efficiencies of cotton productivity from the same land resources. Being adaptable to other developing economies, the analysis would strategically facilitate designing and developing affordable technology-driven solutions and their customized extensions towards sustainable non-food crop production practices and Agri-Resources efficiencies. Full article
(This article belongs to the Special Issue Sustainable Textile Marketing)
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15 pages, 522 KiB  
Article
Relationship Analysis among Apparel Brand Image, Self-Congruity, and Consumers’ Purchase Intention
by Lihong Chen, Habiba Halepoto, Chunhong Liu, Naveeta Kumari, Xinfeng Yan, Qinying Du and Hafeezullah Memon
Sustainability 2021, 13(22), 12770; https://0-doi-org.brum.beds.ac.uk/10.3390/su132212770 - 18 Nov 2021
Cited by 19 | Viewed by 7855
Abstract
Brand image has been a crucial clue to making subjective judgment for consumers to determine the brand, which is critical to making a purchase decision. The influence mechanism from apparel brand images on consumers’ purchase intention was explored for theoretical and positive analysis [...] Read more.
Brand image has been a crucial clue to making subjective judgment for consumers to determine the brand, which is critical to making a purchase decision. The influence mechanism from apparel brand images on consumers’ purchase intention was explored for theoretical and positive analysis based on the self-congruity theory. This research first constructed a hypothetical model of apparel brand images influencing consumers’ purchase intention with self-congruity and perceived quality as mediators, in which a questionnaire was designed and conducted to test the theoretical model. The research shows that apparel brand image and perceived quality can significantly influence consumers’ purchase intention. The consumer purchase intention is directly related to clothing brand image provided self-consistency and perceived quality play an intermediary with the regulatory effect of self-motivation and brand familiarity. A positive attitude toward apparel brand image will stimulate consumers to build cognitive clues and associations between the consumers and the brand and strengthen cognitive consistency with the apparel brand’s spirit. The research results are beneficial to textile fashion and clothing enterprises to improve brand building and marketing. Full article
(This article belongs to the Special Issue Sustainable Textile Marketing)
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Review

Jump to: Editorial, Research, Other

14 pages, 2956 KiB  
Review
A Short Review of Recent Progress in Improving the Fracture Toughness of FRP Composites Using Short Fibers
by Yongan Wang, Zhenxing Wang and Lvtao Zhu
Sustainability 2022, 14(10), 6215; https://0-doi-org.brum.beds.ac.uk/10.3390/su14106215 - 20 May 2022
Cited by 12 | Viewed by 2534
Abstract
Fiber-reinforced plastic (FRP) composite laminates have excellent mechanical properties, corrosion resistance, and designability and thus are widely used in various engineering fields. However, their interlayer performance is relatively poor due to no fiber reinforcement between the laminate layers. These layers are adhered through [...] Read more.
Fiber-reinforced plastic (FRP) composite laminates have excellent mechanical properties, corrosion resistance, and designability and thus are widely used in various engineering fields. However, their interlayer performance is relatively poor due to no fiber reinforcement between the laminate layers. These layers are adhered through resin bonding only, caused during their usage, which results in composite material delamination damage, thus, limiting its performance. In response, researchers have conducted numerous studies on how to improve the interlaminate properties of laminates through component and structural modifications of the composites and interlaminate toughening. Short fiber toughening is a simple and effective way to solve this problem. This paper reviews the latest research progress in short fiber interlaminate toughening and short fiber modified resin toughening, analyzes the mechanisms of short fiber toughening is fiber bridging, fiber debonding, fracture, and the toughening mechanisms specific to different fibers. This review paper also discusses the current problems encountered in short fiber toughening and provides an outlook on the future development direction for short fiber toughening to provide a reference for subsequent research on short fiber toughened composites. Full article
(This article belongs to the Special Issue Sustainable Textile Marketing)
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Other

15 pages, 1532 KiB  
Systematic Review
Slow Fashion Consumer Behavior: A Literature Review
by Mariana Domingos, Vera Teixeira Vale and Silvia Faria
Sustainability 2022, 14(5), 2860; https://0-doi-org.brum.beds.ac.uk/10.3390/su14052860 - 01 Mar 2022
Cited by 10 | Viewed by 17350
Abstract
This study aims to understand the dimensions associated with the behavior of the Slow Fashion consumer, their values, attitudes, and motivations, as well as to know in depth the literature related to Slow Fashion. The present article is a literature review related to [...] Read more.
This study aims to understand the dimensions associated with the behavior of the Slow Fashion consumer, their values, attitudes, and motivations, as well as to know in depth the literature related to Slow Fashion. The present article is a literature review related to the concept of “Slow Fashion”, and follows a qualitative methodology based on an in-depth literature review of 25 papers from the Scopus and Web of Science research databases. For this literature review, a content analysis was initially performed through a bibliometric analysis. Then, a mind map was developed where the five major dimensions related to Slow Fashion consumer behavior were identified: “ethical values”, “sustainable consumption”, “consumer motivations”, “consumer attitudes”, and “sustainability awareness”. We than related the mind map with the main conclusions of the literature review. The main limitation of this research results from the low number of published papers approaching the research concept. We were, however, able to identify the main concepts associated with the movement of Slow Fashion, thereby contributing to the available information on the variables that impact consumers’ purchasing decisions. Full article
(This article belongs to the Special Issue Sustainable Textile Marketing)
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