Contributions from Literature for Understanding Wine Marketing
Abstract
:1. Introduction
2. Material and Methods
3. Creating Indexes for Scientific Literature Relative to Wine Marketing
3.1. Factor Analysis for the Words List
3.2. Grouping Several Documents with the Indexes Found Through Factor Analysis
4. Literature Analysis
4.1. Supply Index
4.2. Demand Index
4.3. Winery Strategy Index
4.4. Tourism Index
4.5. Innovation Index
4.6. Wine Characteristics Index
5. Benchmarking the Results with Current Opinions from Consumers, Trade, and Experts
6. Main Insights
7. Conclusions, Limitations, and Suggestions for Future Studies
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
Appendix A
References | Alcohol | Brand | California | Companies | Consumer | Consumption | Generation | Industry | Market | Marketing | New | Portugal | Price | Product | Production | Quality | Research | Social | Study | Tourism | Value | Wine | Wineries |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
[51] | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 6 | 0 |
[92] | 0 | 10 | 0 | 5 | 7 | 16 | 0 | 3 | 11 | 52 | 4 | 0 | 2 | 2 | 19 | 4 | 18 | 3 | 21 | 59 | 5 | 128 | 40 |
[97] | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 3 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 7 | 1 |
[101] | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
[79] | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 9 | 0 | 0 | 0 | 0 | 9 |
[88] | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 1 | 0 | 3 | 9 | 5 |
[84] | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 9 | 1 | 0 | 1 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 0 | 3 | 5 |
[38] | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 4 | 0 | 0 | 0 | 7 | 0 | 0 | 0 | 1 | 0 | 0 | 12 | 0 |
[93] | 1 | 7 | 0 | 5 | 0 | 1 | 0 | 1 | 8 | 12 | 19 | 0 | 2 | 1 | 10 | 25 | 2 | 5 | 7 | 42 | 13 | 77 | 0 |
[67] | 0 | 1 | 0 | 0 | 1 | 4 | 0 | 0 | 0 | 3 | 1 | 0 | 0 | 2 | 0 | 0 | 1 | 0 | 1 | 0 | 5 | 2 | 0 |
[26] | 0 | 3 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 3 | 2 | 0 | 0 | 0 | 1 | 0 |
[69] | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 2 | 0 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 3 | 0 |
[99] | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 4 | 0 |
[91] | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 2 | 3 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 8 | 1 | 15 | 2 |
[94] | 0 | 10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 3 | 4 | 0 | 10 | 3 |
[45] | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 12 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 9 | 0 | 0 | 13 | 0 |
[62] | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 11 | 0 |
[82] | 0 | 6 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 |
[56] | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 6 | 2 | 0 | 0 | 4 | 0 |
[102] | 92 | 0 | 0 | 0 | 0 | 17 | 0 | 20 | 0 | 40 | 1 | 0 | 0 | 0 | 1 | 0 | 2 | 1 | 4 | 0 | 0 | 7 | 0 |
[100] | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 | 0 | 0 | 12 | 0 |
[58] | 0 | 0 | 0 | 0 | 0 | 5 | 0 | 0 | 2 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 17 | 0 |
[28] | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 3 | 0 |
[75] | 0 | 0 | 0 | 0 | 3 | 2 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 3 | 0 | 0 | 3 | 0 |
[27] | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 3 | 0 |
[68] | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 3 | 1 |
[40] | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 | 3 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 2 | 0 |
[50] | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 10 | 0 |
[61] | 1 | 0 | 0 | 0 | 1 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 4 | 0 |
[55] | 4 | 2 | 0 | 1 | 27 | 18 | 0 | 0 | 7 | 8 | 6 | 0 | 16 | 15 | 6 | 11 | 5 | 0 | 7 | 0 | 3 | 101 | 2 |
[90] | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 2 |
[74] | 0 | 0 | 0 | 0 | 3 | 4 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 13 | 0 |
[32] | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 8 | 0 |
[29] | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 |
[73] | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 | 0 |
[53] | 0 | 0 | 0 | 0 | 6 | 7 | 1 | 0 | 1 | 3 | 2 | 0 | 0 | 5 | 0 | 1 | 2 | 10 | 1 | 0 | 0 | 15 | 0 |
[35] | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 |
[60] | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 3 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 | 0 |
[44] | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 1 | 0 | 0 | 6 | 0 |
[48] | 0 | 0 | 0 | 0 | 3 | 2 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 3 | 0 | 2 | 5 | 0 |
[65] | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 8 | 1 |
[78] | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 2 | 1 |
[76] | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8 | 1 | 0 | 0 | 5 | 0 |
[43] | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 3 | 0 |
[31] | 0 | 18 | 0 | 4 | 0 | 1 | 0 | 1 | 1 | 6 | 1 | 0 | 0 | 1 | 2 | 3 | 2 | 0 | 0 | 0 | 2 | 13 | 1 |
[54] | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 7 | 0 |
[57] | 0 | 8 | 0 | 0 | 26 | 56 | 5 | 3 | 11 | 12 | 3 | 0 | 8 | 23 | 3 | 22 | 16 | 21 | 19 | 1 | 77 | 195 | 0 |
[49] | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 9 | 0 |
[86] | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 2 | 0 |
[83] | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 0 |
[72] | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 | 0 |
[52] | 0 | 0 | 0 | 0 | 1 | 3 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 2 | 2 | 0 | 0 | 5 | 1 |
[37] | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 3 | 1 | 0 | 2 | 3 |
[24] | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 3 | 0 |
[42] | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 | 0 |
[25] | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 4 | 0 |
[71] | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 12 | 0 |
[96] | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 | 0 | 0 | 6 | 0 |
[30] | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 3 | 0 |
[39] | 0 | 1 | 0 | 0 | 2 | 0 | 0 | 0 | 3 | 1 | 0 | 0 | 2 | 1 | 0 | 1 | 1 | 0 | 3 | 0 | 0 | 10 | 0 |
[64] | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 0 | 8 | 0 |
[89] | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 10 | 0 |
[59] | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 3 | 0 | 0 | 7 | 0 |
[23] | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 1 | 0 | 1 | 2 |
[63] | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 29 | 1 |
[70] | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 | 0 |
[85] | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 3 | 0 |
[47] | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 3 | 0 | 0 | 7 | 0 |
[87] | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 5 | 0 |
[46] | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 | 0 |
[66] | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 14 | 0 |
[81] | 2 | 2 | 0 | 1 | 5 | 11 | 0 | 13 | 4 | 7 | 4 | 0 | 24 | 0 | 17 | 5 | 0 | 0 | 0 | 1 | 3 | 151 | 37 |
[80] | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 | 3 | 0 | 0 | 0 | 1 | 1 | 0 | 3 | 7 |
[34] | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 6 | 6 | 3 | 0 | 1 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 10 | 4 |
[98] | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 3 | 0 |
[33] | 0 | 5 | 0 | 71 | 6 | 11 | 0 | 43 | 25 | 106 | 18 | 0 | 12 | 21 | 42 | 14 | 24 | 0 | 18 | 0 | 18 | 92 | 11 |
[36] | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 5 | 0 |
[95] | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 3 | 1 |
[77] | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 0 |
[41] | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 | 0 | 2 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 |
References | Supply Index | Demand Index | Winery Strategy Index | Tourism Index | Innovation Index | Wine Characteristics Index | |||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Companies | Industry | Market | Marketing | Production | Research | Consumer | Consumption | Generation | Product | Social | Value | Wine | Price | Wineries | Tourism | Quality | New | Alcohol | |
[51] | 0.000 | 0.009 | 0.000 | 0.005 | 0.000 | 0.009 | 0.000 | 0.006 | 0.000 | 0.000 | 0.000 | 0.000 | 0.005 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[38] | 0.000 | 0.000 | 0.019 | 0.003 | 0.058 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.010 | 0.000 | 0.000 | 0.000 | 0.000 | 0.049 | 0.000 |
[26] | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.026 | 0.008 | 0.000 | 0.000 | 0.011 | 0.025 | 0.000 | 0.001 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[45] | 0.042 | 0.000 | 0.000 | 0.032 | 0.000 | 0.034 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.011 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[28] | 0.000 | 0.009 | 0.000 | 0.003 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.002 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[27] | 0.000 | 0.018 | 0.000 | 0.003 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.002 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[40] | 0.000 | 0.000 | 0.019 | 0.008 | 0.000 | 0.000 | 0.008 | 0.000 | 0.000 | 0.011 | 0.000 | 0.000 | 0.002 | 0.013 | 0.000 | 0.000 | 0.000 | 0.012 | 0.000 |
[50] | 0.000 | 0.018 | 0.010 | 0.000 | 0.000 | 0.000 | 0.008 | 0.011 | 0.000 | 0.000 | 0.013 | 0.000 | 0.008 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[32] | 0.010 | 0.000 | 0.000 | 0.003 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.007 | 0.007 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[29] | 0.000 | 0.000 | 0.010 | 0.003 | 0.000 | 0.000 | 0.008 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.003 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[35] | 0.000 | 0.000 | 0.057 | 0.003 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.002 | 0.013 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[44] | 0.000 | 0.009 | 0.010 | 0.008 | 0.000 | 0.017 | 0.000 | 0.000 | 0.000 | 0.000 | 0.013 | 0.000 | 0.005 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[48] | 0.000 | 0.000 | 0.000 | 0.003 | 0.000 | 0.026 | 0.025 | 0.011 | 0.000 | 0.000 | 0.000 | 0.015 | 0.004 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[43] | 0.000 | 0.000 | 0.000 | 0.013 | 0.008 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.002 | 0.000 | 0.000 | 0.000 | 0.000 | 0.012 | 0.000 |
[31] | 0.042 | 0.009 | 0.010 | 0.016 | 0.017 | 0.017 | 0.000 | 0.006 | 0.000 | 0.011 | 0.000 | 0.015 | 0.011 | 0.000 | 0.007 | 0.000 | 0.029 | 0.012 | 0.000 |
[49] | 0.000 | 0.018 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.013 | 0.000 | 0.007 | 0.000 | 0.000 | 0.008 | 0.010 | 0.000 | 0.000 |
[37] | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.026 | 0.000 | 0.006 | 0.000 | 0.000 | 0.000 | 0.000 | 0.002 | 0.000 | 0.021 | 0.008 | 0.000 | 0.000 | 0.000 |
[24] | 0.010 | 0.000 | 0.000 | 0.005 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.002 | 0.000 | 0.000 | 0.000 | 0.010 | 0.000 | 0.000 |
[42] | 0.000 | 0.018 | 0.000 | 0.011 | 0.000 | 0.000 | 0.008 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.005 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[25] | 0.000 | 0.000 | 0.000 | 0.024 | 0.000 | 0.009 | 0.000 | 0.000 | 0.000 | 0.000 | 0.013 | 0.000 | 0.003 | 0.000 | 0.000 | 0.000 | 0.000 | 0.012 | 0.000 |
[30] | 0.000 | 0.053 | 0.000 | 0.003 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.002 | 0.000 | 0.000 | 0.000 | 0.019 | 0.000 | 0.000 |
[39] | 0.000 | 0.000 | 0.029 | 0.003 | 0.000 | 0.009 | 0.017 | 0.000 | 0.000 | 0.011 | 0.000 | 0.000 | 0.008 | 0.025 | 0.000 | 0.000 | 0.010 | 0.000 | 0.000 |
[23] | 0.000 | 0.000 | 0.000 | 0.011 | 0.000 | 0.017 | 0.017 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.001 | 0.000 | 0.014 | 0.008 | 0.000 | 0.000 | 0.000 |
[47] | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.026 | 0.000 | 0.023 | 0.000 | 0.000 | 0.000 | 0.000 | 0.006 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[46] | 0.000 | 0.000 | 0.029 | 0.003 | 0.000 | 0.000 | 0.008 | 0.006 | 0.000 | 0.000 | 0.000 | 0.000 | 0.005 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[34] | 0.000 | 0.009 | 0.057 | 0.016 | 0.017 | 0.000 | 0.000 | 0.000 | 0.000 | 0.023 | 0.000 | 0.000 | 0.008 | 0.013 | 0.029 | 0.000 | 0.000 | 0.037 | 0.010 |
[33] | 0.740 | 0.381 | 0.238 | 0.283 | 0.347 | 0.207 | 0.050 | 0.062 | 0.000 | 0.241 | 0.000 | 0.132 | 0.076 | 0.152 | 0.079 | 0.000 | 0.135 | 0.220 | 0.000 |
[36] | 0.000 | 0.000 | 0.000 | 0.000 | 0.017 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.004 | 0.000 | 0.000 | 0.000 | 0.010 | 0.000 | 0.000 |
[41] | 0.000 | 0.018 | 0.000 | 0.005 | 0.000 | 0.000 | 0.008 | 0.000 | 0.000 | 0.011 | 0.000 | 0.000 | 0.002 | 0.000 | 0.000 | 0.000 | 0.000 | 0.012 | 0.000 |
[79] | 0.000 | 0.000 | 0.000 | 0.003 | 0.008 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.114 | 0.000 | 0.000 | 0.000 | 0.064 | 0.000 | 0.000 | 0.000 | 0.000 |
[67] | 0.000 | 0.000 | 0.000 | 0.008 | 0.000 | 0.009 | 0.008 | 0.023 | 0.000 | 0.023 | 0.000 | 0.037 | 0.002 | 0.000 | 0.000 | 0.000 | 0.000 | 0.012 | 0.000 |
[69] | 0.021 | 0.018 | 0.000 | 0.008 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.038 | 0.000 | 0.002 | 0.000 | 0.000 | 0.000 | 0.000 | 0.012 | 0.000 |
[62] | 0.000 | 0.000 | 0.000 | 0.005 | 0.000 | 0.009 | 0.008 | 0.006 | 0.000 | 0.000 | 0.000 | 0.000 | 0.009 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[56] | 0.000 | 0.000 | 0.000 | 0.005 | 0.000 | 0.034 | 0.000 | 0.000 | 0.000 | 0.000 | 0.076 | 0.000 | 0.003 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[58] | 0.000 | 0.000 | 0.019 | 0.003 | 0.000 | 0.000 | 0.000 | 0.028 | 0.000 | 0.000 | 0.000 | 0.000 | 0.014 | 0.013 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[75] | 0.000 | 0.000 | 0.000 | 0.003 | 0.017 | 0.009 | 0.025 | 0.011 | 0.000 | 0.000 | 0.000 | 0.000 | 0.002 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[68] | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.009 | 0.000 | 0.006 | 0.000 | 0.000 | 0.013 | 0.000 | 0.002 | 0.000 | 0.007 | 0.000 | 0.000 | 0.000 | 0.000 |
[61] | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.009 | 0.008 | 0.017 | 0.000 | 0.000 | 0.000 | 0.000 | 0.003 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.010 |
[55] | 0.010 | 0.000 | 0.067 | 0.021 | 0.050 | 0.043 | 0.227 | 0.102 | 0.000 | 0.172 | 0.000 | 0.022 | 0.084 | 0.203 | 0.014 | 0.000 | 0.106 | 0.073 | 0.038 |
[74] | 0.000 | 0.000 | 0.010 | 0.003 | 0.000 | 0.000 | 0.025 | 0.023 | 0.000 | 0.000 | 0.000 | 0.000 | 0.011 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[73] | 0.000 | 0.000 | 0.000 | 0.003 | 0.000 | 0.000 | 0.025 | 0.000 | 0.000 | 0.011 | 0.000 | 0.000 | 0.002 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[53] | 0.000 | 0.000 | 0.010 | 0.008 | 0.000 | 0.017 | 0.050 | 0.040 | 0.125 | 0.057 | 0.127 | 0.000 | 0.012 | 0.000 | 0.000 | 0.000 | 0.010 | 0.024 | 0.000 |
[60] | 0.000 | 0.000 | 0.000 | 0.008 | 0.000 | 0.000 | 0.000 | 0.006 | 0.125 | 0.023 | 0.000 | 0.000 | 0.007 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[65] | 0.000 | 0.000 | 0.000 | 0.003 | 0.000 | 0.009 | 0.017 | 0.000 | 0.000 | 0.000 | 0.013 | 0.000 | 0.007 | 0.000 | 0.007 | 0.000 | 0.010 | 0.000 | 0.000 |
[78] | 0.000 | 0.009 | 0.000 | 0.003 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.011 | 0.000 | 0.000 | 0.002 | 0.000 | 0.007 | 0.000 | 0.000 | 0.000 | 0.000 |
[76] | 0.000 | 0.000 | 0.000 | 0.003 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.101 | 0.000 | 0.004 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.029 |
[54] | 0.000 | 0.000 | 0.000 | 0.003 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.006 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[57] | 0.000 | 0.027 | 0.105 | 0.032 | 0.025 | 0.138 | 0.218 | 0.316 | 0.625 | 0.264 | 0.266 | 0.566 | 0.162 | 0.101 | 0.000 | 0.008 | 0.212 | 0.037 | 0.000 |
[72] | 0.000 | 0.000 | 0.010 | 0.003 | 0.000 | 0.009 | 0.025 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.002 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[52] | 0.000 | 0.000 | 0.000 | 0.003 | 0.000 | 0.017 | 0.008 | 0.017 | 0.000 | 0.000 | 0.025 | 0.000 | 0.004 | 0.000 | 0.007 | 0.000 | 0.000 | 0.024 | 0.000 |
[71] | 0.000 | 0.000 | 0.010 | 0.003 | 0.000 | 0.009 | 0.025 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.010 | 0.000 | 0.000 | 0.000 | 0.010 | 0.000 | 0.000 |
[64] | 0.000 | 0.000 | 0.000 | 0.005 | 0.000 | 0.017 | 0.000 | 0.000 | 0.125 | 0.000 | 0.000 | 0.000 | 0.007 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[59] | 0.000 | 0.000 | 0.000 | 0.003 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.013 | 0.000 | 0.006 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[63] | 0.010 | 0.000 | 0.010 | 0.005 | 0.000 | 0.000 | 0.008 | 0.000 | 0.000 | 0.000 | 0.013 | 0.000 | 0.024 | 0.000 | 0.007 | 0.000 | 0.000 | 0.000 | 0.000 |
[70] | 0.000 | 0.000 | 0.000 | 0.003 | 0.000 | 0.000 | 0.017 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.002 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[66] | 0.000 | 0.000 | 0.000 | 0.005 | 0.000 | 0.009 | 0.000 | 0.006 | 0.000 | 0.000 | 0.000 | 0.000 | 0.012 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[77] | 0.000 | 0.000 | 0.000 | 0.003 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.015 | 0.001 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[88] | 0.000 | 0.000 | 0.000 | 0.005 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.034 | 0.000 | 0.022 | 0.007 | 0.000 | 0.036 | 0.000 | 0.000 | 0.012 | 0.000 |
[84] | 0.000 | 0.009 | 0.010 | 0.024 | 0.000 | 0.017 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.002 | 0.013 | 0.036 | 0.000 | 0.000 | 0.012 | 0.000 |
[82] | 0.000 | 0.000 | 0.010 | 0.000 | 0.000 | 0.000 | 0.008 | 0.000 | 0.000 | 0.011 | 0.000 | 0.007 | 0.001 | 0.025 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[90] | 0.000 | 0.009 | 0.000 | 0.008 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.002 | 0.000 | 0.014 | 0.000 | 0.000 | 0.012 | 0.000 |
[86] | 0.000 | 0.009 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.002 | 0.013 | 0.000 | 0.000 | 0.010 | 0.000 | 0.010 |
[83] | 0.000 | 0.000 | 0.000 | 0.003 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.004 | 0.013 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[89] | 0.000 | 0.000 | 0.000 | 0.003 | 0.000 | 0.000 | 0.000 | 0.006 | 0.000 | 0.000 | 0.000 | 0.000 | 0.008 | 0.013 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
[85] | 0.000 | 0.000 | 0.000 | 0.003 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.011 | 0.000 | 0.000 | 0.002 | 0.025 | 0.000 | 0.000 | 0.019 | 0.000 | 0.000 |
[87] | 0.000 | 0.000 | 0.000 | 0.003 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.004 | 0.013 | 0.000 | 0.000 | 0.010 | 0.000 | 0.000 |
[81] | 0.010 | 0.115 | 0.038 | 0.019 | 0.140 | 0.000 | 0.042 | 0.062 | 0.000 | 0.000 | 0.000 | 0.022 | 0.125 | 0.304 | 0.264 | 0.008 | 0.048 | 0.049 | 0.019 |
[80] | 0.000 | 0.000 | 0.000 | 0.005 | 0.025 | 0.000 | 0.000 | 0.000 | 0.000 | 0.011 | 0.000 | 0.000 | 0.002 | 0.000 | 0.050 | 0.008 | 0.000 | 0.000 | 0.000 |
[92] | 0.052 | 0.027 | 0.105 | 0.139 | 0.157 | 0.155 | 0.059 | 0.090 | 0.000 | 0.023 | 0.038 | 0.037 | 0.106 | 0.025 | 0.286 | 0.496 | 0.038 | 0.049 | 0.000 |
[93] | 0.052 | 0.009 | 0.076 | 0.032 | 0.083 | 0.017 | 0.000 | 0.006 | 0.000 | 0.011 | 0.063 | 0.096 | 0.064 | 0.025 | 0.000 | 0.353 | 0.240 | 0.232 | 0.010 |
[91] | 0.000 | 0.009 | 0.010 | 0.005 | 0.000 | 0.009 | 0.008 | 0.006 | 0.000 | 0.000 | 0.000 | 0.007 | 0.012 | 0.000 | 0.014 | 0.067 | 0.000 | 0.037 | 0.000 |
[94] | 0.000 | 0.000 | 0.000 | 0.003 | 0.008 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.013 | 0.000 | 0.008 | 0.000 | 0.021 | 0.034 | 0.000 | 0.000 | 0.000 |
[97] | 0.000 | 0.009 | 0.000 | 0.008 | 0.008 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.006 | 0.000 | 0.007 | 0.000 | 0.000 | 0.012 | 0.000 |
[101] | 0.000 | 0.000 | 0.000 | 0.003 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.001 | 0.000 | 0.000 | 0.000 | 0.019 | 0.000 | 0.000 |
[99] | 0.000 | 0.000 | 0.000 | 0.003 | 0.000 | 0.009 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.003 | 0.000 | 0.000 | 0.000 | 0.010 | 0.000 | 0.000 |
[100] | 0.000 | 0.009 | 0.000 | 0.005 | 0.000 | 0.009 | 0.008 | 0.006 | 0.000 | 0.000 | 0.000 | 0.000 | 0.010 | 0.000 | 0.000 | 0.000 | 0.000 | 0.012 | 0.000 |
[96] | 0.000 | 0.000 | 0.000 | 0.003 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.005 | 0.000 | 0.000 | 0.000 | 0.010 | 0.000 | 0.000 |
[98] | 0.000 | 0.000 | 0.019 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.011 | 0.000 | 0.000 | 0.002 | 0.000 | 0.000 | 0.000 | 0.019 | 0.000 | 0.000 |
[95] | 0.000 | 0.000 | 0.010 | 0.003 | 0.008 | 0.000 | 0.008 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.002 | 0.000 | 0.007 | 0.000 | 0.010 | 0.012 | 0.000 |
[102] | 0.000 | 0.177 | 0.000 | 0.107 | 0.008 | 0.017 | 0.000 | 0.096 | 0.000 | 0.000 | 0.013 | 0.000 | 0.006 | 0.000 | 0.000 | 0.000 | 0.000 | 0.012 | 0.876 |
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Variance | Difference | Proportion | Cumulative | |
---|---|---|---|---|
Index1 | 5.967 | 0.297 | 0.308 | 0.308 |
Index2 | 5.670 | 3.531 | 0.293 | 0.601 |
Index3 | 2.139 | 0.018 | 0.111 | 0.712 |
Index4 | 2.121 | 0.776 | 0.110 | 0.821 |
Index5 | 1.345 | 0.169 | 0.070 | 0.891 |
Index6 | 1.177 | 0.454 | 0.061 | 0.951 |
Index7 | 0.722 | 0.543 | 0.037 | 0.989 |
Index8 | 0.179 | 0.076 | 0.009 | 0.998 |
Index9 | 0.103 | 0.047 | 0.005 | 1.003 |
Index10 | 0.057 | 0.047 | 0.003 | 1.006 |
Index11 | 0.010 | 0.003 | 0.001 | 1.007 |
Index12 | 0.007 | 0.005 | 0.000 | 1.007 |
Index13 | 0.001 | 0.000 | 1.007 |
Index1 | Index2 | Index3 | Index4 | Index5 | Index6 | Index7 | Index8 | Index9 | Index10 | Index11 | Index12 | Index13 | Uniqueness | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
alcohol | 0.091 | 0.020 | −0.026 | −0.013 | −0.024 | 0.965 | −0.007 | −0.006 | 0.000 | 0.001 | 0.001 | 0.000 | 0.000 | 0.059 |
brand | 0.205 | 0.270 | 0.101 | 0.365 | 0.137 | −0.061 | −0.010 | 0.386 | 0.003 | −0.001 | 0.000 | 0.000 | 0.000 | 0.570 |
companies | 0.977 | 0.005 | 0.028 | −0.081 | 0.146 | −0.104 | 0.008 | 0.041 | −0.011 | 0.031 | −0.017 | −0.001 | 0.000 | 0.004 |
consumer | 0.096 | 0.677 | 0.337 | 0.014 | 0.126 | −0.017 | 0.601 | −0.013 | 0.009 | 0.014 | −0.007 | 0.003 | −0.002 | 0.041 |
consumption | 0.174 | 0.885 | 0.257 | 0.110 | 0.011 | 0.229 | 0.196 | 0.006 | 0.052 | 0.023 | −0.004 | 0.035 | 0.003 | 0.013 |
generation | −0.037 | 0.960 | −0.011 | −0.053 | 0.005 | −0.039 | −0.027 | −0.016 | −0.026 | −0.028 | 0.005 | −0.031 | −0.017 | 0.070 |
industry | 0.883 | 0.056 | 0.231 | −0.126 | 0.092 | 0.322 | −0.104 | −0.025 | 0.010 | −0.010 | −0.046 | −0.001 | 0.011 | 0.022 |
market | 0.777 | 0.334 | 0.217 | 0.215 | 0.255 | −0.095 | 0.152 | 0.005 | 0.069 | −0.065 | 0.053 | 0.008 | 0.005 | 0.083 |
marketing | 0.926 | 0.107 | 0.100 | 0.241 | 0.014 | 0.219 | 0.061 | 0.023 | 0.010 | −0.002 | 0.023 | −0.034 | −0.006 | 0.008 |
new | 0.617 | 0.104 | 0.139 | 0.265 | 0.681 | −0.021 | 0.040 | −0.056 | −0.036 | −0.037 | 0.025 | 0.011 | −0.002 | 0.048 |
price | 0.304 | 0.224 | 0.848 | −0.106 | 0.242 | 0.000 | 0.190 | 0.014 | 0.045 | 0.024 | −0.004 | −0.009 | −0.002 | 0.030 |
product | 0.546 | 0.681 | 0.140 | −0.120 | 0.186 | −0.072 | 0.369 | 0.055 | −0.013 | −0.049 | 0.042 | −0.018 | 0.007 | 0.020 |
production | 0.852 | 0.057 | 0.394 | 0.232 | 0.186 | −0.062 | 0.003 | −0.003 | −0.004 | −0.030 | 0.014 | 0.046 | −0.004 | 0.019 |
quality | 0.309 | 0.571 | 0.157 | 0.232 | 0.674 | −0.032 | 0.087 | 0.097 | 0.034 | 0.038 | −0.026 | −0.011 | 0.002 | 0.024 |
research | 0.747 | 0.484 | 0.093 | 0.332 | −0.061 | −0.051 | 0.181 | 0.078 | −0.019 | 0.099 | −0.015 | 0.005 | −0.004 | 0.033 |
social | −0.037 | 0.797 | −0.031 | 0.124 | 0.092 | −0.004 | −0.046 | −0.011 | −0.244 | −0.020 | 0.000 | −0.001 | 0.000 | 0.277 |
study | 0.566 | 0.542 | 0.091 | 0.477 | 0.007 | 0.012 | 0.204 | −0.019 | 0.088 | 0.168 | 0.000 | −0.001 | 0.001 | 0.072 |
tourism | 0.118 | 0.035 | 0.076 | 0.950 | 0.211 | −0.009 | −0.003 | 0.020 | 0.002 | −0.005 | 0.000 | −0.001 | −0.002 | 0.032 |
value | 0.189 | 0.945 | 0.047 | 0.036 | 0.168 | −0.050 | −0.031 | 0.064 | 0.088 | 0.020 | −0.001 | 0.012 | 0.017 | 0.024 |
wine | 0.287 | 0.630 | 0.587 | 0.317 | 0.208 | −0.018 | 0.113 | 0.007 | 0.071 | 0.040 | −0.016 | −0.010 | −0.020 | 0.012 |
wineries | 0.278 | −0.003 | 0.728 | 0.535 | −0.204 | −0.024 | −0.109 | 0.010 | −0.098 | −0.051 | 0.014 | 0.016 | 0.013 | 0.040 |
KMO | |
---|---|
alcohol | 0.147 |
brand | 0.856 |
companies | 0.747 |
consumer | 0.810 |
consumption | 0.880 |
generation | 0.860 |
industry | 0.854 |
market | 0.972 |
marketing | 0.840 |
new | 0.868 |
price | 0.740 |
product | 0.866 |
production | 0.909 |
quality | 0.819 |
research | 0.925 |
social | 0.856 |
study | 0.924 |
tourism | 0.559 |
value | 0.827 |
wine | 0.887 |
wineries | 0.628 |
Overall | 0.834 |
Months | Opinions |
---|---|
November 2019 [104] | After 20 years of acquisition share, the wine market is now in line with the other alcohol beverages. |
December 2019 [105] | A large portion of iGen (21–24) and millennial (25–29) prefers sparkling wine fairly or a little sweet (54 and 46%, respectively). Millennial (30–39), GenX (43–54), and boomer (55–73) prefer sparkling wine somewhat or very dry (50, 66, and 76%, respectively). |
January 2020 [106] | The main factors that influence the wine purchase are: country or region; tasting in the store; advice from expert family member or friend; recommendation from staff in store; positive review; high score; with 10% discount or more; recommendation on a wine app; a special display that gets attention. The cheaper bottles of wine (under 19.99 US dollars) are bought weekly or monthly and the expensive ones (30 US dollars or more) are bought several times a year or less often. |
February 2020 [107] | Millennial (26–43), GenX (44–55) and boomer (56–74) are the generations with higher frequency wine consumption. If the European wine prices increased, the majority will buy their favourite wine but less often or from non-European regions. |
March 2020 [108] | Canned wine increased last year significantly. California, Oregon, Washington, South Africa, Chile, Argentina, Australia, and New Zealand are alternatives for more expensive (because tariffs) European wine. Wine drinkers prefer Facebook and Instagram, relatively to Twitter, to follow wine accounts. The generation between 30 and 42 is that more use social media. |
April 2020 [109] | Sales increased in dollars in March weeks comparatively to homologous weeks. A relevant portion considers the European wines more expensive but better than the domestic wines. |
Special Edition Newsletter–Say Goodbye to Gen Z [110] | GenZ buys white, rosé, and sparkling wines. The bottles bought weekly are in the 10–15 dollars price range. This generation buys canned wines. |
May 2020 [111] | Wine drinkers are a small part of the all legal drinking age people and an even smaller section drink wine more often than once a week. |
Special Edition Newsletter–Discussion Groups [112] | As everything with the pandemic, a part of the wine tasting and discussion becomes online. |
June 2020 [113] | Rosé sales increased significantly over the last years. |
July 2020 [114] | Wine sales online increased significantly within the pandemic context. |
August 2020 [115] | The wine consumption appears to be one of the alternatives to enjoy the holidays at home with lockdown. New purchases are mainly from Oregon, France, Chile, Argentina, and Australia. |
September 2020 [116] | In 2019, only 11% of US wine drinkers bought bag-in-box monthly or weekly. In a recent survey, the majority of the women prefer bargain bottles and the men buy mainly bottles costing 20 dollars or more. |
October 2020 [117] | Reasons to drink wine: tradition; alcohol effect; symbol of sophistication; taste of wine; social reasons. |
November 2020 [118] | The majority of the customers consider that the ingredient labelling has no effect on the purchase intent. |
December 2020 [119] | A significant number plan to drink wine with family or friends on a Zoom chat or buy special wines for holidays; give wine to more people; spend more per bottle on gift wine. |
January 2021 [120] | The great majority of high frequency wine drinkers do not expect any change in the beverage alcohol habits. |
February 2021 [121] | The great majority of the consumers have the same financial conditions in the end of 2020 as they had a year ago and a great number expect to have the same at the end of 2021. |
March 2021 [122] | In US, the wine tourists belong to wine clubs. |
April 2021 [123] | The wine trade employment remains, in general, stable. |
May 2021 [124] | In the last 12 months, the wine trade consumption frequency increased more than spirits and beer. A great increase in the hard seltzer market share is expected. |
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Martinho, V.J.P.D. Contributions from Literature for Understanding Wine Marketing. Sustainability 2021, 13, 7468. https://0-doi-org.brum.beds.ac.uk/10.3390/su13137468
Martinho VJPD. Contributions from Literature for Understanding Wine Marketing. Sustainability. 2021; 13(13):7468. https://0-doi-org.brum.beds.ac.uk/10.3390/su13137468
Chicago/Turabian StyleMartinho, Vítor João Pereira Domingues. 2021. "Contributions from Literature for Understanding Wine Marketing" Sustainability 13, no. 13: 7468. https://0-doi-org.brum.beds.ac.uk/10.3390/su13137468