Analysis of the Impact of Airbnb Brand Personality on Consumer Involvement and Institutional Trust

Round 1

Reviewer 1 Report

Dear Author(s),
Your text is interesting and well-thought-out, but I have some minor comments on a few issues. The first and most important one concerns the issue of trust in AirBnB. It is very complex, and in my opinion you have emphasized it too little in both the introduction and the discussion. Obviously, I understand that your focus in this study is institution-based trust (trust in Airbnb) starting from the split used by Liang et al. (2018). However, it seems to me that the following articles may also be useful for your article:

Mao, Z. E., Jones, M. F., Li, M., Wei, W., & Lyu, J. (2020). Sleeping in a stranger's home: A trust formation model for Airbnb. Journal of Hospitality and Tourism Management, 42, 67-76.

Räisänen, J., Ojala, A., & Tuovinen, T. (2021). Building trust in the sharing economy: Current approaches and future considerations. Journal of Cleaner Production, 279, 123724.

Luo, Y., Tang, L., Kim, E., & Wang, X. (2021). Hierarchal formation of trust on peer-to-peer lodging platforms. Journal of Hospitality & Tourism Research, 10963480211031399.

Arvanitidis, P., Economou, A., Grigoriou, G., & Kollias, C. (2020). Trust in peers or in the institution? A decomposition analysis of Airbnb listings' pricing. Current Issues in Tourism, 1-18.

Li, C. Y., & Tsai, M. C. (2022). What makes guests trust Airbnb? Consumer trust formation and its impact on continuance intention in the sharing economy. Journal of Hospitality and Tourism Management, 50, 44-54.

The editorial side of the text should also be improved, including literature in the text in accordance with the requirements of the publishing house, legibility of tables (especially tables 6 and 7).

Author Response

Dear editor,

Many thanks for your review. Was a great contribute for us.

We hope our work it´s good.

Best Regards

Your text is interesting and well-thought-out, but I have some minor comments on a few issues. The first and most important one concerns the issue of trust in AirBnB. It is very complex, and in my opinion you have emphasized it too little in both the introduction and the discussion.

R:| We improved our introduction.

Obviously, I understand that your focus in this study is institution-based trust (trust in Airbnb) starting from the split used by Liang et al. (2018). However, it seems to me that the following articles may also be useful for your article:

R:| We introduced some of this references. Please see in the text.

Mao, Z. E., Jones, M. F., Li, M., Wei, W., & Lyu, J. (2020). Sleeping in a stranger's home: A trust formation model for Airbnb. Journal of Hospitality and Tourism Management, 42, 67-76.

Räisänen, J., Ojala, A., & Tuovinen, T. (2021). Building trust in the sharing economy: Current approaches and future considerations. Journal of Cleaner Production, 279, 123724.

Luo, Y., Tang, L., Kim, E., & Wang, X. (2021). Hierarchal formation of trust on peer-to-peer lodging platforms. Journal of Hospitality & Tourism Research, 10963480211031399.

Arvanitidis, P., Economou, A., Grigoriou, G., & Kollias, C. (2020). Trust in peers or in the institution? A decomposition analysis of Airbnb listings' pricing. Current Issues in Tourism, 1-18.

Li, C. Y., & Tsai, M. C. (2022). What makes guests trust Airbnb? Consumer trust formation and its impact on continuance intention in the sharing economy. Journal of Hospitality and Tourism Management, 50, 44-54.

The editorial side of the text should also be improved, including literature in the text in accordance with the requirements of the publishing house, legibility of tables (especially tables 6 and 7).

R:| We improved the paper layout

Author Response File: Author Response.docx

Reviewer 2 Report

Thank you for the opportunity of reading

your interesting work. The paper is well written and the research is solid and based

on s strong theorrtical background

As in other survey based research, the

size of the sample is an issue, but this is acknowledged by the authots.

I suggest to present more details about the

questionnaire, it could be useful to present it in an appendix.

Moreover, minor typos should be corrected, eg its’ etc.

Good luck!

Author Response

Dear editor editor,

Many thanks for your review

Your work was very important for we inprove our paper. Many thanks.

Best Regards

Thank you for the opportunity of reading

your interesting work. The paper is well written and the research is solid and based on s strong theorrtical background

As in other survey based research, the size of the sample is an issue, but this is acknowledged by the authots.

I suggest to present more details about the questionnaire, it could be useful to present it in an appendix.

R:| We don´t have permission of author to introduce the survey, but we cited the work and it´s possible  readers of this paper see all questionaire using the reference quoted.

Moreover, minor typos should be corrected, eg its’ etc.

R:| We improved some sections of the paper based in all reviewers suggestions.

Good luck!

Author Response File: Author Response.docx