Publications, Volume 9, Issue 1 (March 2021) – 13 articles

Scientists observe, discover, justify and eventually share their findings with the scientific community. Dissemination is an integral aspect of scientific discovery, since discoveries which go unnoticed have no or little impact on science. Today, peer review is part of this process of scientific dissemination as it contributes proactively to the quality of a scientific article. As the numbers of scientific journals and scientific articles published therein are increasing steadily, processes such as the single-blind or double-blind peer review are facing a near collapse situation. In fact, these traditional forms of reviewing have reached their limits and, because of this, are also increasingly considered as unfair, sloppy, superficial and even biased. In this manuscript, we propose forms of post-publication public peer review (P4R) as valuable alternatives to the traditional blind peer review system. We describe how the journal Sci has explored such an approach and provide first empirical evidence of the benefits and also challenges, such a P4R approach faces. Full article

Nowadays, the importance of bibliographic databases (DBs) has increased enormously, as they are the main providers of publication metadata and bibliometric indicators universally used both for research assessment practices and for performing daily tasks. Because the reliability of these tasks firstly depends on the data source, all users of the DBs should be able to choose the most suitable one. Web of Science (WoS) and Scopus are the two main bibliographic DBs. The comprehensive evaluation of the DBs’ coverage is practically impossible without extensive bibliometric analyses or literature reviews, but most DBs users do not have bibliometric competence and/or are not willing to invest additional time for such evaluations. Apart from that, the convenience of the DB’s interface, performance, provided impact indicators and additional tools may also influence the users’ choice. The main goal of this work is to provide all of the potential users with an all-inclusive description of the two main bibliographic DBs by gathering the findings that are presented in the most recent literature and information provided by the owners of the DBs at one place. This overview should aid all stakeholders employing publication and citation data in selecting the most suitable DB. Full article

In modern times, English has become the lingua franca of science, dominating journal publishing ecologies. Multilingual journals keep up the flag, many researchers arguing that, especially in the case of social sciences and humanities, diversity of languages is an asset. In Romania, in the absence of national databases or repositories, the first task to understand linguistic preferences for scientific communication is to map the ground. The study extracted information on Romanian communication sciences journals from four major databases. Out of the 22 identified journals, only eight are dedicated solely to communication sciences, grouped in two poles of communication sciences schools, where doctoral studies in the field have been established. While English dominates the publication world, multilinguistic journals also appear, prevailing in traditional multicultural regions such as Transylvania–Banat. The future of multilingual journals depends on, among other factors, the capacity of the European Union to promote linguistic diversity for scientific purposes. Meanwhile, Romanian journals in communication sciences work towards increasing their impact. Research findings have practical and policy implications, the core idea being that Romanian editors need to strive for better standards in publication and showcase the journals better on the journal’s webpage. Full article

Social networks are particularly significant in marketing and advertising because they provide platforms that offer interactive network channels to develop consumer brands. Among the most useful platforms of this type for capturing leads for businesses of the business to customer are Facebook^®. In this sense, this research aims to analyze the degree of influence and relationship between Branded Content and the social media consumer interactions of the luxury fashion firm Manolo Blahnik in the mentioned network. This analysis allows us to see what type of content is more effective in social networks. To do this, an exploratory study was implemented with a review of the literature, followed by a correlation study, with hypothesis set to be contrasted through ANOVA analysis with SPSS software. The conclusion is that social networks facilitate interaction between brands and their followers, allowing the content and messages disseminated to achieve greater impact and commitment to the public and, therefore, increase the engagement between the brand and followers. Full article

The front pages of newspapers are the main showcase to sell the product. Those first pages are a perfect hook for newspapers to attract readers; thus, it becomes vital to show striking pieces of information, captivating the audience. In the case of the written sport press in Spain, there is a key period in which true information is mingled with half-truths and even rumors: The summer transfer window. This paper shows an analysis of the front-page news appearing in the Spanish sports newspapers Marca, As, Mundo Deportivo, and Sport, over a five-year period (2015–2019), based on a sample of 120 different issues of the newspaper. Many times, the media present information either as something true or as a hypothesis or possibility. After quantitatively analyzing that, it can be noticed that in more than 50% of the cases, the signing or sale of the player referenced on the front page (the main news) does not occur. Similarly, it can be observed that there is a direct link connecting the news referring to Real Madrid with Marca and As, and Fútbol Club Barcelona with Mundo Deportivo and Sport. Finally, almost 100% of this news is showed along with real photographs, using photo montage in just a few cases. Full article

This paper reports on the study of multilingual speakers’ perception of their research writing practices in English and in their local language—Russian—and the publication process in English. It is based on interviews with 18 scholars from social sciences and humanities working in a leading university in Russia. The study discusses social factors influencing multilingual scholars’ choice of languages as well as their personal motivation to choose English as the main language of publication. Special attention is given to their attitude to proofreading as part of the publication process. The interview results suggest that, from the participants’ perspective, the benefits they gain by publishing research in English seem to outweigh costs they experience in the process of writing and publishing. The study contributes to the on-going debate about the position of multilingual scholars in the competition to publish in top-rated journals, suggesting that the traditional doctrine of linguistic injustice, from the participants’ point-of-view, does not seem to be relevant for every multilingual scholar. Full article

One of the core problems of misinformation and post-trust societies is, indeed, trust in communications. The undermining of the credibility of media as the backbone of democratic societies is becoming a serious problem that affects democracy, business and all kinds of public institutions and organizations in society(ies). This paper explores perceptions of trust in key stakeholders involved in communication on behalf of organizations. Findings are considered at the professional (macro), departmental (meso) and individual (micro) level as well as considering the trusted role of non-specialist communicators for organizations including internal and external spokespeople. Data were collected from an online survey of 2883 respondents from 46 countries across Europe. Key findings were at the macro level that: antagonism between management communication professionals and journalists remains. The lowest trust in the profession is felt to be by the general public. At the meso level, top executives are perceived to trust the department the most followed by journalists in second place. External experts such as professors and consultants are perceived to be the most trusted by the general public. Finally, at the micro level individuals are more trusted than organizations or departments and the communication profession more widely. Full article

In this day and age of challenging post-publication peer review and heightened academic scrutiny, editors serve an increasingly important role in screening submissions and managing the quality of information that is published in scholarly journals. Publishers compete for an intellectual market while commercial publishers compete for a commercial share of the market. The assumption argued in this perspective is that having editorial positions in competing journals or publishers (CJPs) may represent competing intellectual, professional and/or financial interests. Thus, based on this assumption, an editor would be expected to show loyalty to a single entity (journal or publisher). Editorial positions on the editorial boards of CJPs, as well as conflicts, financial or other, should be clearly indicated for all editors on the editorial board page of a journal’s website, for transparency. In science and academia, based on these arguments, the author is of the belief that editors should thus generally not serve on the editorial boards of CJPs, or only under limited and fully transparent conditions, even if they serve as editors voluntarily. The author recognizes that not all academics, including editors, might agree with this perspective, so a wider debate is encouraged. Full article

The exploratory analysis of the differences between preprints and the corresponding peer reviewed journal articles for ten studies first published on ChemRxiv and on Preprints, though statistically non-significant, suggests outcomes of relevance for chemistry researchers and educators. The full transition to open science requires new education of doctoral students and young researchers on scholarly communication in the digital age. The preliminary findings of this study will contribute to inform the curriculum of the aforementioned new courses for young chemists, eventually promoting accelerated innovation in a science that, unique amid all basic sciences, originates a huge industry central to the wealth of nations. Full article

Predatory journals often prey on innocent researchers who are unaware of the threat they pose. This paper discusses what researchers can do if they unintentionally publish a paper in a predatory journal, including measures to take before submission, during peer review, and after the journal has accepted a manuscript. The specific recommendations discussed are pre-registration, pre-submission peer-review, open peer-review, topping up reviewers, post-publication peer review, open recommendation, and treatment as unrefereed. These measures may help to ensure the credibility of the article, even if it is published in a predatory journal. The present article suggests that an open and multi-layered assessment of research content enhances the credibility of all research articles, even those published in non-predatory journals. If applied consistently by researchers in various fields, the suggested measures may enhance reproducibility and promote the advancement of science. Full article

The infodiet of young Spanish adults aged 18 to 25 was analysed to determine their attitude towards fake news. The objectives were: to establish whether they have received any training in fake news; to determine whether they know how to identify fake information; and to investigate whether they spread it. The study employed a descriptive quantitative method consisting of a survey of 500 representative interviews of the Spanish population aged between 18 and 25 through a structured questionnaire. The results indicate that they are aware of the importance of training, although generally they do not know of any course and when they do, they do not tend to enroll on one either due to lack of interest or time. These young adults feel that they know how to identify fake content and, moreover, that they know how to do so very well. However, they do not use the best tools. While they do not always verify information, they mainly suspect the credibility of information when it is meaningless. However, they do not tend to spread fake information. We conclude that media information literacy training (MILT) is necessary in educational centres that focuses on the main issues identified. Full article

The scientific community’s growing interest in green marketing research can be traced through the abundance of published literature on the topic. However, there is still a lack of a comprehensive and systematic research focusing on the evolution of this field. The main objective of this paper was to consolidate the state-of-the-art research on green marketing through a bibliometric study of articles published from 1977 to 2020, and to analyze and present the results from the perspective of growing trends in the field; productive and influential countries, institutions, authors, articles, and research journals; keywords; authorship patterns; and international collaborations. The study results indicate a gradual increase in green marketing research from 1977 to 2020, more so in the last five years. A total of 1025 scholarly documents were published in 634 journals during this period and listed in the Web of Science (WOS). The top 10 most productive countries were then analyzed. A great number of institutions from both developing countries (in terms of article count) and developed countries (in terms of citation scores), were compared. Finally, based on keywords and a three-factor analysis, it was concluded that green marketing, sustainability, sustainable development, environment marketing and sustainable marketing have attracted extensive attention during the past decade as keywords. Full article