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Article

Examining Recruitment Practices for Servingness during COVID-19: Perspectives from Institutional Agents at an Emerging Hispanic-Serving Institution (HSI)

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Department of Chicana/o Studies, University of California, Davis, CA 95616, USA
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School of Education, University of California, Davis, CA 95616, USA
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Psychology and Chicana/o Studies Major, Education Minor, University of California, Davis, CA 95616, USA
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Samuel Merritt University, Oakland, CA 94609, USA
*
Author to whom correspondence should be addressed.
Academic Editors: Sylvia Hurtado, Eleanor Dommett and Krystle Palma Cobian
Received: 13 July 2021 / Revised: 18 August 2021 / Accepted: 18 August 2021 / Published: 24 August 2021
The COVID-19 pandemic hit in March 2020 as high school seniors were receiving their college admission notifications for fall. Many postsecondary institutions shifted outreach efforts to online formats. This qualitative study examines how virtual recruitment at an emerging HSI incorporates culturally responsive practices from the perspective of institutional agents (IAs) who were involved in these efforts. We also consider how IAs perceive the broader commitment of the institution to serve Latinx/a/o students. Our findings expose limitations in effectively recruiting Latinx/a/os in virtual formats due to the digital divide. The IAs identify ways in which the university was not equipped to overcome unreliable broadband access and technology. These agents maintain a critical lens to identify how the institution can expand capacity and ensure that the work of supporting Latinx/a/o students is a shared responsibility and not concentrated on a few staff. The findings further raise awareness of the continued language divide in disseminating information to families who do not speak English. Our study provides insights on how universities nationwide and across the world can transform recruitment practices to more intentionally support minoritized students and families as they make enrollment decisions into college. View Full-Text
Keywords: emerging Hispanic Serving Institutions (HSIs); culturally responsive recruitment practices; servingness; institutional agents; pandemic emerging Hispanic Serving Institutions (HSIs); culturally responsive recruitment practices; servingness; institutional agents; pandemic
MDPI and ACS Style

Deeb-Sossa, N.; Cuellar, M.G.; Nuñez Martinez, M.; Sanchez Nava, Y.; Guerrero, B.G. Examining Recruitment Practices for Servingness during COVID-19: Perspectives from Institutional Agents at an Emerging Hispanic-Serving Institution (HSI). Educ. Sci. 2021, 11, 454. https://0-doi-org.brum.beds.ac.uk/10.3390/educsci11090454

AMA Style

Deeb-Sossa N, Cuellar MG, Nuñez Martinez M, Sanchez Nava Y, Guerrero BG. Examining Recruitment Practices for Servingness during COVID-19: Perspectives from Institutional Agents at an Emerging Hispanic-Serving Institution (HSI). Education Sciences. 2021; 11(9):454. https://0-doi-org.brum.beds.ac.uk/10.3390/educsci11090454

Chicago/Turabian Style

Deeb-Sossa, Natalia, Marcela G. Cuellar, Mayra Nuñez Martinez, Yadira Sanchez Nava, and Blas G. Guerrero. 2021. "Examining Recruitment Practices for Servingness during COVID-19: Perspectives from Institutional Agents at an Emerging Hispanic-Serving Institution (HSI)" Education Sciences 11, no. 9: 454. https://0-doi-org.brum.beds.ac.uk/10.3390/educsci11090454

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