Next Article in Journal
Outcomes in Advanced Stage Epithelial Ovarian, Fallopian Tubal, and Peritoneal Cancer after Primary Surgery and Adjuvant Chemotherapies: A Single-Institute Real-World Experience
Next Article in Special Issue
Factors Associated with Burnout Syndrome in Primary and Secondary School Teachers in the Republic of Srpska (Bosnia and Herzegovina)
Previous Article in Journal
The Term Equity in Education: A Literature Review with Scientific Mapping in Web of Science
Previous Article in Special Issue
Multilevel Job Demands and Resources: Cross-Level Effects of Competing Organizational Facet-Specific Climates on Risky Safety Behaviors
Article

Voluntary or Forced: Different Effects of Personal and Social Norms on Urban Residents’ Environmental Protection Behavior

Management School, Jiangsu University, Zhenjiang 212013, China
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2020, 17(10), 3525; https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph17103525
Received: 25 March 2020 / Revised: 7 May 2020 / Accepted: 15 May 2020 / Published: 18 May 2020
(This article belongs to the Special Issue Occupational Health Psychology)
It is well known that environmental protection behaviors are influenced by both individual internal motivation and external environmental pressure, but few studies have looked at the two kinds of factors together. In order to study the influence mechanism of these two kinds of factors on the environmental protection behavior of urban residents, especially the difference between these two kinds of factors, we take personal norms and social norms as independent variables into the theoretical model. Results based on survey data of 731 urban residents revealed that personal norms and social norms both are positively associated with environmental protection behavior. Moreover, environmental protection willingness was found to mediate the relationship of personal and social norms with environmental protection behavior. We also found that the direct and indirect influences of personal norms on environmental protection behavior are greater than that of social norms. Further, the study revealed that cost consciousness moderates the relationship between personal norms, environmental protection willingness, and environmental protection behavior. Our results suggest that personal norms have a greater impact on environmental protection behavior than social norms. Therefore, we need to make greater efforts to promote environmental education and cultivate young people’s sense of environmental responsibility from an early age. At the same time, it is necessary to maintain appropriate environmental pressure and reduce the environmental cost in the daily life of residents. View Full-Text
Keywords: personal norms; social norms; environmental protection behavior; difference analysis personal norms; social norms; environmental protection behavior; difference analysis
Show Figures

Figure 1

MDPI and ACS Style

Bai, G.; Bai, Y. Voluntary or Forced: Different Effects of Personal and Social Norms on Urban Residents’ Environmental Protection Behavior. Int. J. Environ. Res. Public Health 2020, 17, 3525. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph17103525

AMA Style

Bai G, Bai Y. Voluntary or Forced: Different Effects of Personal and Social Norms on Urban Residents’ Environmental Protection Behavior. International Journal of Environmental Research and Public Health. 2020; 17(10):3525. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph17103525

Chicago/Turabian Style

Bai, Guanglin, and Yun Bai. 2020. "Voluntary or Forced: Different Effects of Personal and Social Norms on Urban Residents’ Environmental Protection Behavior" International Journal of Environmental Research and Public Health 17, no. 10: 3525. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph17103525

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop