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Overview of Facebook Use by Hospitals in Italy: A Nationwide Survey during the COVID-19 Emergency

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General Management Unit, Pineta Grande Hospital, Via Domitiana, km 30/00, 81030 Castel Volturno, CE, Italy
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Research and Development Unit, Pineta Grande Hospital, Via Domitiana, km 30/00, 81030 Castel Volturno, CE, Italy
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Communication Office, Pineta Grande Hospital, Via Domitiana, km 30/00, 81030 Castel Volturno, CE, Italy
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Healthcare Management Unit, Pineta Grande Hospital, Via Domitiana, km 30/00, 81030 Castel Volturno, CE, Italy
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Author to whom correspondence should be addressed.
Academic Editors: Daniel Catalan-Matamoros and Andrea Langbecker
Int. J. Environ. Res. Public Health 2021, 18(14), 7225; https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph18147225
Received: 25 May 2021 / Revised: 25 June 2021 / Accepted: 1 July 2021 / Published: 6 July 2021
(This article belongs to the Special Issue Advances in Communication and Public Health)
Background: Facebook is the most popular social network across the world and also allows users access to health information. Our study presents an overview of the official Facebook profiles of hospitals in Italy (n = 1351) and how much they are used. Methods: All hospitals were surveyed on the number of Facebook posts in May (post-lockdown) and October (second pandemic wave) 2020. The number of followers, the creation date of the official page, and the frequency of publication—that is, the average number of days between two subsequent posts—were determined. Results: In Italy, only 28% (n = 379) of the hospitals had official Facebook pages, of which 20.6% (n = 78) were public hospitals, and 79.4% (n = 301) were private hospitals. Of the hospitals with Facebook pages, 49.1% used them every week, and public hospitals published more often. Conclusions: Despite the differences between regions and types of management, the number of hospitals in Italy that use Facebook as a tool for the public dissemination of health information is still low. Hospitals should adopt an effective communication strategy using social networks to improve the quality of health care. View Full-Text
Keywords: health communication; Facebook; social media; COVID-19 health communication; Facebook; social media; COVID-19
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MDPI and ACS Style

Schiavone, B.; Vitale, A.; Gallo, M.; Russo, G.; Ponticelli, D.; Borrelli, M. Overview of Facebook Use by Hospitals in Italy: A Nationwide Survey during the COVID-19 Emergency. Int. J. Environ. Res. Public Health 2021, 18, 7225. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph18147225

AMA Style

Schiavone B, Vitale A, Gallo M, Russo G, Ponticelli D, Borrelli M. Overview of Facebook Use by Hospitals in Italy: A Nationwide Survey during the COVID-19 Emergency. International Journal of Environmental Research and Public Health. 2021; 18(14):7225. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph18147225

Chicago/Turabian Style

Schiavone, Beniamino, Andrea Vitale, Mena Gallo, Gianlucasalvatore Russo, Domenico Ponticelli, and Mario Borrelli. 2021. "Overview of Facebook Use by Hospitals in Italy: A Nationwide Survey during the COVID-19 Emergency" International Journal of Environmental Research and Public Health 18, no. 14: 7225. https://0-doi-org.brum.beds.ac.uk/10.3390/ijerph18147225

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