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Article

The Protocol and Feasibility Results of a Preliminary Instagram-Based Physical Activity Promotion Study

Department of Kinesiology and Health Promotion, College of Science, California State Polytechnic University Pomona, 3801 West Temple Ave., Pomona, CA 91768, USA
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Academic Editor: Mario Munoz-Organero
Received: 30 July 2021 / Revised: 21 September 2021 / Accepted: 25 September 2021 / Published: 29 September 2021
Background: Social media-based interventions are commonly used mode of delivery for physical activity promotion interventions. Instagram is an understudied social media platform and our purpose was to describe a detailed study protocol and report the feasibility of an Instagram-based physical activity promotion intervention. Method: Participants (n = 45) were recruited and randomized to follow one of three Instagram accounts for 3 months. The groups included a control, a popular fitness account, and two intervention groups. Participants were asked to complete weekly surveys for four weeks, at a 2-month follow up, and at a 3-month follow up. Participants were incentivized by being entered into a drawing for a free wearable activity monitor. Results: The intervention rate was 40% while the retention rate after four weeks was 33.3% and 22.2% after three months. Participants in the intervention groups reported higher education from the study account, enjoyment, and satisfaction. Conclusion: Although the study was well-received, more research is needed to determine how to increase retention within an Instagram-based intervention. Researchers should consider methods for participant identification, variations of interactive content, and extending the intervention period when designing their own study. View Full-Text
Keywords: social media; physical activity; influencer; trust social media; physical activity; influencer; trust
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MDPI and ACS Style

Lewis, Z.H.; Danayan, S. The Protocol and Feasibility Results of a Preliminary Instagram-Based Physical Activity Promotion Study. Technologies 2021, 9, 70. https://0-doi-org.brum.beds.ac.uk/10.3390/technologies9040070

AMA Style

Lewis ZH, Danayan S. The Protocol and Feasibility Results of a Preliminary Instagram-Based Physical Activity Promotion Study. Technologies. 2021; 9(4):70. https://0-doi-org.brum.beds.ac.uk/10.3390/technologies9040070

Chicago/Turabian Style

Lewis, Zakkoyya H., and Shalis Danayan. 2021. "The Protocol and Feasibility Results of a Preliminary Instagram-Based Physical Activity Promotion Study" Technologies 9, no. 4: 70. https://0-doi-org.brum.beds.ac.uk/10.3390/technologies9040070

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