Diversity

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Special Issue Editors

Special Issue Information

Dear Colleagues,

Forests and wildlife are two indispensable components of biodiversity. The status of both has a large impact on sustainable development. Nonetheless, forest degradation and associated wildlife extinction have occurred globally for centuries. This has been driven by the unregulated utilization of resources, often for economic development, and the failed production of sustainable development for dependent human communities. There is a rising awareness in the global community that forest and wildlife protection is necessary to support sustainable development. In this Special Issue of Diversity, titled “Human Dimension of Forest and Wildlife Protection”, the current status of the public’s awareness of and attitude toward forest and wildlife protection issues shall be investigated. Empirical studies on public participation in forest and wildlife conservation in the context of rural development, climate change and the COVID-19 pandemic are a priority for publication, which occurs after passing peer review. Studies on unique forest types and associated endangered wildlife species are welcome.

Dr. Yi Xie
Dr. Brendan Moyle
Prof. Dr. Peichen Gong
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Diversity is an international peer-reviewed open access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2600 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Related Special Issue

Published Papers (1 paper)

Research

16 pages, 1530 KiB

Open AccessArticle

Understanding and Mitigating the Purchase Intention of Medicines Containing Saiga Antelope Horn among Chinese Residents: An Analysis of Influencing Factors

by Mengyuan Zhang, Zhongyi Zhang, Junfeng Chen, Giuseppe T. Cirella and Yi Xie

Diversity 2024, 16(1), 49; https://0-doi-org.brum.beds.ac.uk/10.3390/d16010049 - 12 Jan 2024

Viewed by 960

Abstract

The unsustainable demand for wildlife and its derivatives poses a threat to global biodiversity, requiring attention and intervention. This study investigates the intent to purchase medicines containing saiga antelope horn among respondents in China. Drawing on an expanded theoretical framework rooted in a planned behavior model, and analyzing 576 valid data points collected through online research, this paper employs a structural equation model to consider influencing factors across six dimensions: attitude, subjective norm, perceived behavioral control, consumption experience, protective cognitive level, and personal characteristics. The findings reveal that 31.25% of respondents harbor a positive purchase intention toward medicines containing saiga antelope horn. Additionally, attitude, subjective norm, perceived behavioral control, and consumption experience exhibit positive associations with the purchase intention, while the protective cognitive level demonstrates a negative impact. A significant gender gap was identified, with women displaying a greater inclination to purchase compared to men. To support the global conservation efforts of the saiga antelope, this paper advocates for strategic interventions. Recommendations include reinforcing public science education, fostering awareness, advancing the research and development of alternative medicines, strengthening internal market controls, and employing targeted marketing strategies to shift consumer preferences. These measures collectively contribute to a holistic approach aimed at reducing the demand for wildlife products and safeguarding the saiga antelope population. Full article

(This article belongs to the Special Issue Human Dimension of Forest and Wildlife Protection: Second Edition)

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